Get Rich Snippets on Google’s SERP with Schema.org

Answer Box Results

This is a snippet that you might see on the SERP for question queries like “Why can’t I eat?” The Answer Box usually appears at the top of the main feed under AdWords results. It’s part of the core Knowledge Graph that contains other relevant contextual information like ratings and questions. When you click on it, you‘ll be taken to a result that lists the previous or current queries of the users.

This feature is helpful for those users who can’t provide a specified question, as the previous search results can show the answer. This feature is also useful for content creators, as it makes their content more likely to appear. This feature can also be seen in the Top Stories carousel.

Structured Data and Answer Box Results

While there isn’t a specific markup of structured data that is utilized with the Answer Box Result, you can use HowTo, Question and QAPage to provide useful markup for your page. Providing keywords, entities (people, places, objects) and direct answers to a provided question can help to highlight your website. The full definitions of  HowTo, Question and QAPage andcan be found on Schema.