By Googolo

4 years ago

A selection Google’s rich snippets and SERP features and how you can acquire these snippets to feature your own website using schema markup.

Critic Reviews 

Retail Business Critic Review

A critic review is a snippet of a much longer, more detailed review of a product, movie, book, or local business. They differ from the standard review rich snippets in that critic reviews focus on one or a few individual reviews of a business rather than the overall rating of a business by several, public reviews. An example of a critic review can be seen below for 230 Fifth Rooftop Bar in New York City.

It’s important to keep several things in mind when implementing critic review rich snippets:

  • Critic reviews must be genuine and cannot be auto-generated, written by the business, and must be an excerpt from a longer review. There cannot be any commercial agreements (paid or otherwise) between the critic and business.
  • Reviews cannot exceed 200 characters.
  • No third-party or syndicated reviews will be allowed, only those directly produced by your site are permissible.
  • Reviews on the website must allow customers to express positive or negative opinions and cannot be vetted by the business based on its verdict.

Structured Data and Critic Reviews

To add critic reviews, use the required structured data markup using the Review schema markup. The full definition of Review can be found at Schema.

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