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The WordLift Blog

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The Only Thing Missing in Your Omnichannel E-commerce Strategy is…

The Only Thing Missing in Your Omnichannel E-commerce Strategy is…

Executive summary These days customer journeys are paved with data points. Redefining In-Store Experiences A nifty definition of a QR code has it that “It is a pull mechanism for already-interested consumers to find out more and engage with the brand, rather than a push communication to the mass-market. (

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Content Modeling for SEO

Webinar with Cruce Saunders

Structured Content & Schema.org

Webinar with Andrea Volpini and Jason Barnard

The ROI of Schema.org

Webinar with Andrea Volpini

Structured Data for e-commerce

Webinar with Doreid Haddad

Schema Markup for WooCommerce: a Beginner’s Guide

Schema Markup for WooCommerce: a Beginner’s Guide

Then you’re probably already using different strategies to attract traffic and sales to your site: social media, PPC campaigns. . . In this case you’ll be the one to create the link with the products to make Google recognize what you’re talking about, and you’ll be the one to add Organization markup and FAQ markup in both product and content pages through a friendly and easy to use interface.

GraphSPARQL: A GraphQL interface for Linked Data

GraphSPARQL: A GraphQL interface for Linked Data

If you are a developer, you probably have already worked with or heard about SEO (Search Engine Optimization). Nowadays, when optimizing websites for search engines, the focus is on annotating websites' content so that search engines can easily extract and...

The GS1 Digital Link explained for SEO Jedis (and their clients)

The GS1 Digital Link explained for SEO Jedis (and their clients)

Executive summary:  In this post, part of our Product Knowledge Graph Series, you will see the connection between search engine optimization, GS1 Digital link and product page optimization for e-commerce web sites. How E-commerce page optimization can benefit from GS1 Digital Link As Aleyda Solis aptly advises:  “Our goal with category pages should be then to feature information that confirms the features/functionalities/USPs of that particular set of products, clarifies any common doubts about them, informs about any existing offers and why/how the user is in the best place to buy them, as a salesperson would do at a physical store at that point in the customer journey. ”

An SEO Passport for your Products: the Unique Product Identifier

An SEO Passport for your Products: the Unique Product Identifier

Providing accurate, high-quality product data to search engines helps your customers have a smooth shopping experience and enables you to improve your products’ visibility via free product listings and ads on search engines such as Google and Bing. A product created in Australia, when sold in Italy can always be “recognized”   The first thing you should know is that a GTIN consists of a combination of 12-13 or 14 numbers and letters and has incorporated other standards such as ISBN (International Standard Book Number), IAN (International Article Numbers), UPC (Universal Product Codes) and many others product identifiers.

What is Semantic Search, and how does it work?

What is Semantic Search, and how does it work?

If you work in SEO, you have been reading about Google and Bing becoming semantic search engines but, what does Semantic Search really mean for users, and how things work under the hood? Information is often unstructured and available in different silos, using semantic search our goal is to use machine learning techniques to make sense of content and to create a context.

What Should your Brand SERP look like?

What Should your Brand SERP look like?

Educated, polite people shouldn’t care about what other people think about them. It would be vanity. That’s most usually true, but there’s an entity whose opinion you should care about. That’s Google. When someone googles your brand name (or personal name), Google...

Top 6 WooCommerce SEO Plugins in 2021

Top 6 WooCommerce SEO Plugins in 2021

The world of SEO plugins is a vast one. While it is nice to have options, the number of SEO plugins available for WooCommerce can be overwhelming, making it challenging to find the best one for your business. So, we thoroughly researched all WooCommerce SEO plugins,...

Touch your SEO: Introducing Physical SEO

Touch your SEO: Introducing Physical SEO

Executive summary This post is part of a series that dives deep into the power of data for e-commerce. You can find the other posts here: The Power of Product Knowledge Graph for E-commerceTouch your SEO: Introducing Physical SEOThe GS1 Digital Link explained for SEO...

8 SEO Tools for Content Writing

8 SEO Tools for Content Writing

Some principles never change – even in the ever-changing digital marketing world – like the evergreen “content is king.” In 2021, one of the most effective marketing strategies is still the creation of digital content for our audience, even though our ability and the...

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