The WordLift Blog
Organizing websites with the help
of artificial intelligence
With the rise of knowledge graphs (KGs), interlinking KGs has attracted a lot of attention. The proposed approach to finding the most similar entity from a local KG with a given entity from another KG, includes four steps: graph embedding, clustering, regression and ranking.
Are you looking for optimizing Google Scholar for your site and get more traffic from this platform? In this post, we will be looking at Google Scholar, how to optimize for it following the best practices. What is Google Scholar? Google Scholar is...
Using a text-to-text transfer transformer like Google’s T5 we will fine-tune a model that will link structured information (i. e. metadata available in a knowledge graph about hospitals in Texas or product details for a merchant in New Zealand) with snippets of text.
These days customer journeys are paved with data points. Redefining In-Store Experiences. A nifty definition of a QR code has it that “It is a pull mechanism for already-interested consumers to find out more and engage with the brand, rather than a push communication to the mass-market.
Then you’re probably already using different strategies to attract traffic and sales to your site: social media, PPC campaigns. . . In this case you’ll be the one to create the link with the products to make Google recognize what you’re talking about, and you’ll be the one to add Organization markup and FAQ markup in both product and content pages through a friendly and easy to use interface.
If you are a developer, you probably have already worked with or heard about SEO (Search Engine Optimization). Nowadays, when optimizing websites for search engines, the focus is on annotating websites' content so that search engines can easily extract and...
Executive summary: In this post, part of our Product Knowledge Graph Series, you will see the connection between search engine optimization, GS1 Digital link and product page optimization for e-commerce web sites. How E-commerce page optimization can benefit from GS1 Digital Link As Aleyda Solis aptly advises: “Our goal with category pages should be then to feature information that confirms the features/functionalities/USPs of that particular set of products, clarifies any common doubts about them, informs about any existing offers and why/how the user is in the best place to buy them, as a salesperson would do at a physical store at that point in the customer journey. ”
Providing accurate, high-quality product data to search engines helps your customers have a smooth shopping experience and enables you to improve your products’ visibility via free product listings and ads on search engines such as Google and Bing. A product created in Australia, when sold in Italy can always be “recognized” The first thing you should know is that a GTIN consists of a combination of 12-13 or 14 numbers and letters and has incorporated other standards such as ISBN (International Standard Book Number), IAN (International Article Numbers), UPC (Universal Product Codes) and many others product identifiers.
If you work in SEO, you have been reading about Google and Bing becoming semantic search engines but, what does Semantic Search really mean for users, and how things work under the hood? Information is often unstructured and available in different silos, using semantic search our goal is to use machine learning techniques to make sense of content and to create a context.
Educated, polite people shouldn’t care about what other people think about them. It would be vanity. That’s most usually true, but there’s an entity whose opinion you should care about. That’s Google. When someone googles your brand name (or personal name), Google...