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How to Create Smart Content to Improve Your Marketing Strategy

Only 28% of B2C marketers say their approach to content marketing is extremely or very successful. And only 33% have a documented content strategy. That’s just not good enough. Content is the backbone of any good marketing strategy. Yet, the majority of marketers’...

Off-page SEO techniques still work in 2019

Off-page SEO techniques can be a powerful ally to boost the search engine ranking of your website. We’re not talking just about backlinks, but a whole SEO strategy that includes essentials SEO factors that every competitive business should include in their strategy....

How to find editorial opportunities starting from Google’s PAA

When you think about any potential topic you can write about, as an editor (or a content marketer) you know that you have to find the right angle to catch your reader’s attention. It's not easy to guess what your readers are looking for, but the fact is that Google...

What type of Structured Data I need for the Homepage? 👨‍🏫

Some Schema.org types are beneficial for most of the businesses out there. If you have a website you want to help search engines index its content in the most simple and effective way and to do that you can start from...well, the most important page: your homepage....

What Is Google Discover And Why It Matters If You Are A Publisher

If you are a publisher you might have noticed that in 2019 Google introduced a new report called Discover. With the WordLift team, we’ve been looking into that to understand the dynamics of Google Discover for our VIP clients. And in this article, I’m showing you the...

Content Lenght for SEO: How Long Should a Blog Post be?

If you own a blog or a website, you have probably heard of the conflict of bite sized content versus longer content. The former used to be popular in the early days of SEO but Google's demands started changing that. How much does the length of the content affect the...

Introducing Semantic Web Analytics

We constantly work for content-rich websites where sometimes hundreds of new articles are published on a daily basis. Analyzing traffic trends on these large properties and creating actionable reports is still time-consuming and inefficient. This is also very true for...

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