The WordLift Blog
Organizing websites with the help
of artificial intelligence
Finding Similar Entities across Knowledge Graphs
With the rise of knowledge graphs (KGs), interlinking KGs has attracted a lot of attention. The proposed approach to finding the most similar entity from a local KG with a given entity from another KG, includes four steps: graph embedding, clustering, regression and ranking.
Content Modeling for SEO
Structured Content & Schema.org
Webinar with Andrea Volpini and Jason Barnard
The ROI of Schema.org
Webinar with Andrea Volpini
Structured Data for e-commerce
Webinar with Doreid Haddad
Semantic Web
Semantic publishing, Entity, Linked Data, Google Knowledge Graph, Schema.org, Semantic SEO
Content Marketing
Long-form articles, Content Management System, Copywriting, Web Feed, Fact Checking
What Should your Brand SERP look like?
Educated, polite people shouldn’t care about what other people think about them. It would be vanity. That’s most usually true, but there’s an entity whose opinion you should care about. That’s Google. When someone googles your brand name (or personal name), Google...
Top 6 WooCommerce SEO Plugins in 2021
The world of SEO plugins is a vast one. While it is nice to have options, the number of SEO plugins available for WooCommerce can be overwhelming, making it challenging to find the best one for your business. So, we thoroughly researched all WooCommerce SEO plugins,...
Touch your SEO: Introducing Physical SEO
Executive summary This post is part of a series that dives deep into the power of data for e-commerce. You can find the other posts here: The Power of Product Knowledge Graph for E-commerceTouch your SEO: Introducing Physical SEOThe GS1 Digital Link explained for SEO...
8 SEO Tools for Content Writing
Some principles never change – even in the ever-changing digital marketing world – like the evergreen “content is king.” In 2021, one of the most effective marketing strategies is still the creation of digital content for our audience, even though our ability and the...
The Ultimate Checklist to Rank in the Google Top Stories Carousel
Google Top Stories is a powerful way to boost mobile SEO and CTR of news content. This article describes a real-world implementation, what it takes to be picked up by Google, and how to measure the traffic impact. When Google first introduced the top stories...
SEO Automation in 2021
SEO automation is the process of using software to optimize a website’s performance programmatically. Here are a few concrete examples of SEO automations AI-driven.
How we boosted our traffic by 504.17% with a SEO-Friendly Web Story
Google Web Stories are a web-based version of the famous “Stories” format that we see on social networking apps like Instagram and TikTok. The overall principles for E-A-T, in the context of Web Stories, translate into the following guidelines: be authentic, write something that you are passionate about it and add a clear reference to the publishing date of your Story, also add your name at the beginning and let people quickly contact you. Google, in its best practices for Web Stories in Discover says, “be the protagonist of your own story”.
Top 7 SEO Trends 2021 that you should know!
Here are my SEO predictions for 2021. Disclaimer: All ideas are mine, and I verified all statements, but I have used GPT-3's 175B parameter davinci model to expand my thoughts further. You will find the AI's contributions highlighted in the text (my input in bold and...
The Ultimate Checklist to Optimize Content for Google Discover
The shift from keyword search to a queryless way to get information has arrived. Google Discover is an AI-driven content recommendation tool included in the Google Search app. Here is what we learned from the data available in the Google Search Console....