The WordLift Blog
Organizing websites with the help
of artificial intelligence
Mixing JSON-LD and Microdata: All You Need to Know
In several cases you might need to mix structured data using different formats like microdata and json-ld; in this article we review the do's and don'ts for these edge cases. Can I mix microdata and json-ld? Yes, it is totally fine to use both syntaxes side by side on...
Semantic SEO
SMX Munich 2020
The Search Marketing Event
WordCamp Europe 2020
The event for WordPress entusiasts
Search Y Paris 2020
The Search Marketing Event
Semantic Web
Semantic publishing, Entity, Linked Data, Google Knowledge Graph, Schema.org, Semantic SEO
Content Marketing
Long-form articles, Content Management System, Copywriting, Web Feed, Fact Checking
Localized Content Marketing for Local Businesses – What You Can Blog About
If you own a local business you may have been wondering how you can direct the right customers to your website. You might be looking into localized content marketing but you're just not sure where to start or what sort of content to provide. You’ve probably even heard...
Turn on the engagement rate of your website with WordLift
Increasing your Engagement Rate Optimizing your site to appear among the first search results and intercept new users interested in your content is only part of the job: because once they’ve landed on your pages, it is important that your visitors feel encouraged to...
Structured Data As Opt-In Mechanism To Google Rich Snippets
On Tuesday, September 24, 2019, Google announced a very important update called More options to help websites preview their content on Google Search. Let's see what it is all about and why this was just the last of a set of chain reactions started with an EU copyright...
Five SEO Case Studies of Effective SEO Strategies
We know that even if SEO and Content Marketing are crucial operations for every business with a long time period growth strategy, sometimes many people decide to bet all the budget on Paid advertisement. Why? Every business which plays a role in a different industry...
WordLift is now officially a WP Engine’s Featured Plugin
We are excited to share that WordLift is now officially a WP Engine’s Featured Plugin. This news is not only important for us, but also for our current and potential clients and partners. Read more to know all the important details and advantages of this announcement!...
The Ultimate Checklist to Optimize Content for Google Discover
The shift from keyword search to a queryless way to get information has arrived Google Discover is an AI-driven content recommendation tool included with the Google Search app. Here is what we learned from the data available in the Google Search Console. Google...
The Ultimate Checklist to Rank in the Google Top Stories Carousel
Google Top Stories is a powerful way to boost mobile SEO and CTR of news content. In this article, we describe a real-world implementation, what it takes to be picked up by Google and how to measure the traffic impact. When Google first introduced the top stories...
Introducing Semantic Web Analytics
In this article we are going to help you create a Web Analytics Dashboard using Google Data Studio, traffic data from Google Analytics and WordLift. We constantly work for content-rich websites where sometimes hundreds of new articles are published on a daily...
Optimizing For Voice Search – Here’s How Important It Has Become
Voice search has always been considered to be a luxury but it has now become more of a necessity as more people are searching the internet via voice commands. Who would want to sit and type out information when you can simply voice this information and voila? ? We’ve...