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Schema Markup to Boost Local SEO

Schema Markup to Boost Local SEO

In the experiment I am sharing here we measured the impact of a specific improvement on the structured data of a website that references 500+ Local Business (more specifically the site promotes Lodging Business such as hotels and villas for rent). In SEO, if you are a local business (or deal with local business), you want to have the correct location listed in Google Maps and link your website with Google My Business. The best way to do that is to properly markup your Google Map URL using schema markup.

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Semantic SEO

Aswer to a specific search intent

SMX Munich 2020

The Search Marketing Event

WordCamp Europe 2020

The event for WordPress entusiasts

Search Y Paris 2020

The Search Marketing Event

Get Rich Snippets on Google’s SERP with Schema.org

Get Rich Snippets on Google’s SERP with Schema.org

Rich snippets and other features that you can obtain on Google's SERP using the schema markup in 2019 Within the past 10 years, the appearance and function of Google’s SERP have drastically changed with the inclusion of several rich snippets and SERP...

AMP & Structured Data: Optimize AMP Pages with Schema.org

AMP & Structured Data: Optimize AMP Pages with Schema.org

Page Speed is the unquestionable strength of Accelerated Mobile Pages. This factor gives these pages an incredible boost in mobile SEO and in CTR. What can you do to further optimize your AMP pages? Here is where structured data in the form of schema.org markup comes...

Does structured data create a competitive advantage in SEO?

Does structured data create a competitive advantage in SEO?

Adding structured data to your website can be a wise move for your digital marketing if you want to gain organic traffic from search engines. In this article, we will discuss the reasons why nowadays you need structured data to compete on the SERP, what's the impact...

Mixing JSON-LD and Microdata: All You Need to Know

Mixing JSON-LD and Microdata: All You Need to Know

In several cases you might need to mix structured data using different formats like microdata and json-ld; in this article we review the do's and don'ts for these edge cases. Can I mix microdata and json-ld? Yes, it is totally fine to use both syntaxes side by side on...

Top 10 SEO Trends 2020 that you should know!

Top 10 SEO Trends 2020 that you should know!

Here are my SEO predictions for 2020. In a nutshell: we need to re-think content marketing from the ground up and we - as tool makers - really need to design features that help you cope with an ever changing search landscape; organic opportunities on mobile shrunk by...

Cameos on Google in a Nutshell

Cameos on Google in a Nutshell

What is Cameos on Google? Google Cameos is a new - invite-only - Google Search experiment to let people (that already appear in Google Knowledge Graph) record videos for answering simple questions related to their work and/or life experience. Video-answers appear...

Keywords vs Entities: a Paradigm Shift in SEO

Keywords vs Entities: a Paradigm Shift in SEO

Old vs. New SEO Once upon a time, SEO was done through a means of finding the right keywords and placing them throughout website content with every synonym known to mankind. Being #1 was the goal and there was not a rich snippet in sight. But one day, Google launched...

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