The WordLift Blog
Organizing websites with the help
of artificial intelligence
How to turn your content model into a powerful marketing and SEO weapon
Providing your website with a structured content model is not only the best solution to better organize your content, but also a powerful strategy to improve the SEO of your website and increase organic traffic. In this article, we’ll explain how the WordLift...
Semantic SEO
SMX Munich 2020
The Search Marketing Event
WordCamp Europe 2020
The event for WordPress entusiasts
Search Y Paris 2020
The Search Marketing Event
Semantic Web
Semantic publishing, Entity, Linked Data, Google Knowledge Graph, Schema.org, Semantic SEO
Content Marketing
Long-form articles, Content Management System, Copywriting, Web Feed, Fact Checking
Mixing JSON-LD and Microdata: All You Need to Know
In several cases you might need to mix structured data using different formats like microdata and json-ld; in this article we review the do's and don'ts for these edge cases. Can I mix microdata and json-ld? Yes, it is totally fine to use both syntaxes side by side on...
Top 10 SEO Trends 2020 that you should know!
Here are my SEO predictions for 2020. In a nutshell: we need to re-think content marketing from the ground up and we - as tool makers - really need to design features that help you cope with an ever changing search landscape; organic opportunities on mobile shrunk by...
Cameos on Google in a Nutshell
What is Cameos on Google? Google Cameos is a new - invite-only - Google Search experiment to let people (that already appear in Google Knowledge Graph) record videos for answering simple questions related to their work and/or life experience. Video-answers appear...
Keywords vs Entities: a Paradigm Shift in SEO
Old vs. New SEO Once upon a time, SEO was done through a means of finding the right keywords and placing them throughout website content with every synonym known to mankind. Being #1 was the goal and there was not a rich snippet in sight. But one day, Google launched...
How to write meta descriptions using BERT
If you are confused about meta descriptions in SEO, why they are important and how to nail it with the help of artificial intelligence, this article is for you. If you are eager to start experimenting with an AI-writer, read the full article. At the end, I will give...
Pagination SEO for WordPress — Boost Session Length and Page Views
Pagination allows website editors to split long content into different pages. This technique really belongs to the ABC of web design and information architecture, but — still — pagination SEO best practices are debated. Therefore, dealing with it is not that easy...
From Knowledge Graphs to AI-powered SEO
Using taxonomies, schemas and knowledge graphs to improve search engine rankings and web publishing workflows Structured data has became the avenue toward advanced functionalities in Google (check out our rich results guide) and at the same time, the bridge between...
How to integrate WordLift Semantic tracking with Google Analytics via Google Tag Manager
Semantic Web Analytics is a powerful feature that was introduced with Wordlift 3.20 which allows you to better track your content and understand your audience. With the help of this feature, you can track entity usage across pages which in turn allows you to uncover...
Localized Content Marketing for Local Businesses – What You Can Blog About
If you own a local business you may have been wondering how you can direct the right customers to your website. You might be looking into localized content marketing but you're just not sure where to start or what sort of content to provide. You’ve probably even heard...