Dive into the knowledge and learn Semantic SEO, copywriting and content marketingtips and tricks
In the next years, search will undergo a radical transformation guided by Knowledge Graphs and the increased abilities of language models. If you want to prepare, ahead of this seismic shift for SEO, watch this webinar and discover what you need to learn and what you have to do. Bill Slawski, Dawn Anderson, Andrea Volpini and Jason Barnard discuss the ins and […]
The WordLift Academy is proud to present the Knowledge Graph Quartet — the world-class experts on Product Knowledge Graphs. Follow them to discover the true value of Knowledge Graphs. Jason Barnard, Jarno van Driel, Teodora Petkova, and Andrea Volpini will discuss the importance of Product Knowledge Graphs for e-commerce marketing and SEO. Coming from four different areas […]
In this podcast episode, Andrea discusses with Rich Brooks how Google’s Web Story feature is different from the other Stories you see from Instagram and Facebook, and how you can put on your Director’s hat and create “trailers” for your other written content, such as blog posts, and drive massive traffic to your website.
Google Knowledge Panels are one of the hottest topics in SEO. Andrea Volpini, Paige Hobart and Jason Barnard will show you how to trigger and manage yours on Google.
WordLift Mappings is a new and powerful feature of WordLift, that allows anyone — without any coding skills — to add schema.org markup to their websites enhancing the holistic perspective of the content model with structured data. Going too fast? Probably yes. If not, just skip to the video. ? Let’s define a few basic […]
Web connections are not juts links anymore. Nowadays they are knowledge graphs connecting entities. In this 30 minutes podcast, Andrea Volpini will help you understand the concepts behind semantic web, entities, knowledge graphs, and their SEO benefits.