Frequently Asked Questions
WordLift is for all bloggers, journalists, and content marketers publishing and fighting for readers’ attention on the web.
WordLift democratizes the field, bringing to the hands of all web content creators the technology that web publisher giants such as Google, Facebook, and the BBC are using to organize and monetize their content.
WordLift helps you create richer and more engaging content, optimizes it for all search engines and efficiently organizes your content creation process, allowing you to reach and speak directly to your tribe.
Organizing web content around an internal vocabulary rather than traditional web pages helps both users and machines find and access it, improving navigation, content re-use, content repurposing, and search engine rankings.
WordLift organizes content, reducing the complexity of content management and content marketing operations, letting bloggers and site owners focus on stories and communities.
WordLift enriches your content with contextual information, links, and media, from custom vocabularies and/or the wealth of open data available on the web, bringing your user experience to a new level of engagement.
WordLift connects content with cross-media discovery and recommendations widgets, increasing content quality, exposure, trustworthiness and readership engagement.
WordLift optimizes content, complementing the offer of plug-ins such as SEO Ultimate or Yoast, automatically adding schema.org markup to your text, allowing all search engines to properly index your pages and deliver more traffic to your site.
We are on a mission to automate digital marketing tasks and to improve the visibility of websites. Testing the product’s assumptions by looking at the web metrics with a methodical approach, is a crucial part of our product development.
We recently presented a research study and proved that our semantic markup, annotations, and widgets improve the number of visitors, the pageviews, the time spent on page and the duration of a session with a double-digit growth on an editorial website with around 150.000 monthly visitors.
While not all websites are created equal, you can download the result of this study and start testing WordLift yourself. It does work!
WordLift provides a full-text analysis which helps you build a structure that search engines and machines can read and understand. Say you write this sentence:
Socrates was a classical Greek (Athenian) philosopher credited as one of the founders of Western philosophy.
WordLift will detect the following entities: Socrates, Ancient Greece, Athene, and philosopher. Thanks to the wealth of open data sources you can instantly add a semantic markup to your content and enrich it with a clear and unambiguous context.
With WordLift, you can also create your own entities to better define your context and build your own knowledge graph. Entity by entity you will build an internal vocabulary, which will act both as a reference and a search magnet for your readers.
Entities will be used by WordLift to suggest links and media to you, and to provide a set of powerful visualization widgets to connect and recommend alternative content.
In short, WordLift uses semantics and data to boost traffic and engage users.
WordLift currently supports 32 languages: Chinese, Danish, German, English, French, Italian, Dutch, Russian, Spanish, Portuguese, Swedish, Turkish, Albanian, Belarusian, Bulgarian, Catalan, Croatian, Czech, Estonian, Finnish, Hungarian, Icelandic, Indonesian, Latvian, Lithuanian, Norwegian, Polish, Romanian, Serbian, Slovak, Slovenian, Ukrainian.
You do! We believe content creators should retain the commercial value of their content and all the data they create and exploit it through new business models based on content syndication, data-as-a-service and a stronger relationship with their audience.
You can open your datasets to the public, attaching to it a free or a commercial license. Otherwise, use your data to feed chat boxes such as Facebook Messenger or Telegram, providing live feed updates on your activity and/or automatic customer service in real time.
- If you stop paying for your subscription, but keep the plugin on your site, all the entities, metadata and pages you created with WordLift will still be available on your site – you won’t be able to update them any longer, but they will still work just fine as they were at the moment you removed the key. The data you’ve created belongs to you and you can always request a data dump that is available in various machine-readable formats.
- If you deactivate the plugin instead, the vocabulary (metadata, entities and pages) will disappear from your dashboard, but everything you created is stored in your website Database in WordPress, and you will be able to download it, transfer it or re-activate it again anytime from the plugin menu.
- If you want to turn off all the keys and un-publish all the linked data you’ve created, not the plug-in itself, you can ask us to turn off WordLift from our side. As with option #1, you can get the data back from us and re-publish it as linked data on your own infrastructure.
- WordLift’s technology is entirely open source: the data you’ve created is yours. But be aware that it takes development skills, infrastructure, and some wisdom to bring all the pieces together without our support.
- Your vocabulary (article metadata and entities) is published as linked data and you can always request a data dump in any of the following formats: RDF/XML, Turtle, N3, JSON-LD.
Yes . WordLift has been tested with the most popular SEO plugins for WordPress: SEO Yoast, All in One SEO Pack and SEO Ultimate.
WordLift works on what is called Semantic SEO and complements the functionalities of SEO plugins. WordLift helps you create the metadata that search engines need to understand the relationship between concepts, how they work together and what each entity represents for you and your audience. Each new page created with WordLift can be further optimized with the help of an SEO plugin for WordPress (our compatibility tests cover SEO Yoast, All in One SEO Pack and SEO Ultimate). As a matter of fact, we also joined forces with SEO Ultimate to offer both our users a 360° SEO coverage.
WordLift allows you to add a layer of metadata to your content, which provides several SEO benefits:
- Schema.org markup added to all your content will ensure Google will properly index and unquestionably understand the content of your article.
- Internal linking based on semantic concepts will increase the SEO value of your pages.
- A properly curated vocabulary will act as a search magnet on higher traffic queries to then be connected to your blog posts and your pages.
- Connecting your content semantically has a terrific effect on engagement metrics, and good engagement metrics are an important signal for Google as well. Thanks to the contextual info added to your content and the connections between pages and posts that can be made through the 6 visualization widgets available, you will enjoy double digit growth for all your usability metrics.
When selecting or creating new entities with WordLift, you are actively building your internal vocabulary, adding pages to your website. When you first built your website, you chose a pattern for the url of the pages you were going to add, such as www.domain.com/name-of-the-page or www.domain.com/seo-keyword/name-of-the-page.
The same applies with all the pages created with WordLift inside your vocabulary.
- By default WordLift will add the word “vocabulary” between your root domain and the name of the page: www.domain.com/vocabulary/name-of-the-entity-page.
- You can delete the word vocabulary if you want the new entity page to be inside your root domain folder: www.domain.com/name-of-the-entity-page.
- Or you can replace vocabulary with another keyword (or keywords) of your choice, for SEO or branding reasons: www.domain.com/seo-keyword/name-of-the-entity-page.