Frequently Asked Questions

Who is WordLift for?

WordLift is a generative AI platform that supports the ambitions of large e-commerce websites, as well as the news and media companies, to enhance their online presence and audience engagement. By utilizing semantic technologies and AI, these groups can access sophisticated solutions to significantly boost their digital visibility and connect with their audience more deeply.

The platform is invaluable for businesses and agencies focused on developing and refining digital content strategies. WordLift offers the means to raise search engine rankings, expand content reach, and streamline the content creation process with intelligent, AI-driven insights.

More than just optimizing content, WordLift builds a linked knowledge graph, effectively becoming the organization’s long-term memory and capturing the essence of its content. This paves the way for smarter content strategies and detailed user interaction analysis. Moreover, WordLift automates key SEO tasks, including schema markup and content optimization, aiding in nurturing audience engagement and increasing the likelihood of higher conversion rates. 

By integrating WordLift, companies can make full use of semantic technologies to enhance their content, ensuring a competitive edge in the dynamic online world.

Why should I use WordLift?

Organizing web content around an internal vocabulary rather than traditional web pages helps both users and machines find and access it, improving navigation, content re-use, content repurposing, and search engine rankings.

WordLift organizes content, reducing the complexity of content management and content marketing operations, letting bloggers and site owners focus on stories and communities.

WordLift enriches your content with contextual information, links, and media, from custom vocabularies and/or the wealth of open data available on the web, bringing your user experience to a new level of engagement.

WordLift connects content with cross-media discovery and recommendations widgets, increasing content quality, exposure, trustworthiness and readership engagement.

WordLift optimizes content, complementing the offer of plug-ins such as SEO Ultimate or Yoast, automatically adding markup to your text, allowing all search engines to properly index your pages and deliver more traffic to your site.

Can you prove that WordLift improves the online visibility of websites?

We are on a mission to automate digital marketing tasks and to improve the visibility of websites. Testing the product’s assumptions by looking at the web metrics with a methodical approach, is a crucial part of our product development.

We recently presented a research study and proved that our semantic markup, annotations, and widgets improve the number of visitors, the pageviews, the time spent on page and the duration of a session with a double-digit growth on an editorial website with around 150.000 monthly visitors.

While not all websites are created equal, you can download the result of this study and start testing WordLift yourself. It does work!

How does it work?

WordLift provides a full-text analysis which helps you build a structure that search engines and machines can read and understand. Say you write this sentence:

Socrates was a classical Greek (Athenian) philosopher credited as one of the founders of Western philosophy.

WordLift will detect the following entities: SocratesAncient GreeceAthene, and philosopher. Thanks to the wealth of open data sources you can instantly add a semantic markup to your content and enrich it with a clear and unambiguous context.

With WordLift, you can also create your own entities to better define your context and build your own knowledge graph. Entity by entity you will build an internal vocabulary, which will act both as a reference and a search magnet for your readers.

Entities will be used by WordLift to suggest links and media to you, and to provide a set of powerful visualization widgets to connect and recommend alternative content.

In short, WordLift uses semantics and data to boost traffic and engage users.

Which Schema Types does WordLift support?

WordLift loads automatically the latest version of the vocabulary, supports all the available schema types, and allows you to personalize your content model easily while taking care of the injection of the json-ld on your pages.

To learn more, you can check out our documentation here.

What are the languages supported by WordLift?

WordLift currently supports 32 languages: Chinese, Danish, German, English, French, Italian, Dutch, Russian, Spanish, Portuguese, Swedish, Turkish, Albanian, Belarusian, Bulgarian, Catalan, Croatian, Czech, Estonian, Finnish, Hungarian, Icelandic, Indonesian, Latvian, Lithuanian, Norwegian, Polish, Romanian, Serbian, Slovak, Slovenian, Ukrainian.

We also experimentally support hundreds of languages with many different alphabets. You can use WordLift in any language that is being supported natively by WikiData. As you can see in this video

Is there a free trial?

Yes! All of our subscriptions come with a 14-day free trial. If after two weeks you are not happy with WordLift, contact us and we will unplug your subscription, no questions asked.

In addition, with the purchase of our 6-month or 12-month packages, we offer free additional monthsCheck it out!

What happens if I forget to cancel?

Our refund policy at WordLift ensures that you have a 48-hour window to request a refund. If you forget to cancel within this timeframe, we are more than happy to process a refund for your payment. This policy is designed to provide flexibility and accommodate any oversight in cancellations.

Who owns the structured metadata created with WordLift?

You do! We believe content creators should retain the commercial value of their content and all the data they create and exploit it through new business models based on content syndication, data-as-a-service and a stronger relationship with their audience.

You can open your datasets to the public, attaching to it a free or a commercial license. Otherwise, use your data to feed chat boxes such as Facebook Messenger or Telegram, providing live feed updates on your activity and/or automatic customer service in real time.

What happens if I stop using WordLift?

  1. If you stop paying the subscription but keep the plugin on the site, all the entities, metadata, and pages created with WordLift will still be available on the site. So you still keep the structured data, but the entities mentioned in the content are no longer published as linked open data. The data you’ve created belongs to you and you can request to [email protected] a data dump that will be available in various machine-readable formats.
  2. If you deactivate the plugin instead, the vocabulary (metadata, entities and pages) will disappear from your dashboard, but everything you created is stored in your website Database in WordPress, and you will be able to download it, transfer it or re-activate it again anytime from the plugin menu.
  3. If you want to turn off all the keys and un-publish all the linked data you’ve created, not the plug-in itself, you can ask us to turn off WordLift from our side. As with option #1, you can get the data back from us and re-publish it as linked data on your own infrastructure.
  4. WordLift’s technology is entirely open source: the data you’ve created is yours. But be aware that it takes development skills, infrastructure, and some wisdom to bring all the pieces together without our support.
  5. Your vocabulary (article metadata and entities) is published as linked data and you can always request a data dump in any of the following formats: RDF/XML, Turtle, N3, JSON-LD.

    I already have another WordPress SEO Plugin. Are SEO plugins compatible with WordLift?

    Yes ?. WordLift is tested on regular basis with the most popular SEO plugins for WordPress: SEO Yoast, All in One SEO Pack, RankMath, and SEO Ultimate +.

    WordLift works on what is called Semantic SEO and complements the functionalities of the above-mentioned SEO plugins. WordLift helps you create the metadata that search engines need to understand the relationship between concepts, how they work together and what each entity represents for you and your audience. Each new page created with WordLift can be further optimized with the help of an SEO plugin for WordPress (our compatibility tests cover SEO Yoast, All in One SEO Pack, RankMath, and SEO Ultimate +).

    Can you tell me more about WordLift’s SEO benefits?

    WordLift allows you to add a layer of metadata to your content, which provides several SEO benefits:

    1. markup added to all your content will ensure Google will properly index and unquestionably understand the content of your article.
    2. Internal linking based on semantically related concepts will increase the SEO on your pages.
    3. A properly curated vocabulary will act as a search magnet on higher traffic queries.
    4. Connecting your content semantically has a significant effect on engagement metrics (read a research paper, published for the International Conference on Semantic Systems to find out more about it), and good engagement metrics are an important signal for Google as well. Thanks to the contextual information added to your content and to the connections between pages and posts that WordLift creates with links and visualization widgets, your site will have a double-digit growth in organic traffic.

    Why and how should I customize the URL of the entity pages created in my vocabulary?

    When selecting or creating new entities with WordLift, you are actively building your internal vocabulary, adding pages to your website. When you first built your website, you chose a pattern for the url of the pages you were going to add, such as or

    The same applies to all the pages created with WordLift inside your vocabulary.

    1. By default, WordLift will add the word “vocabulary” between your root domain and the name of the page (for example
    2. You can delete the word “vocabulary” if you want the new entity page to be inside your root domain folder (for example
    3. Or you can replace the word “vocabulary” with any other keyword, for either SEO or branding purposes (for example

    Warning. If you want to make changes as shown in points 2 and 3 of the above list, remember that after you have done this during the installation of the WordLift plug-in, you won’t be able to change it anymore because the base path will become “read-only”. So it will be essential to make the choices related to the URLs of your site in that phase.

    Need more help?