GS1 Digital Link Solution

The Future-Proof Of Your E-commerce and Retail

Elevate your omni-commerce strategy by enriching your product catalog with comprehensive data. Through enhanced transparency, you can boost customer engagement, purchase confidence, and trust.

Enhanced Customer Engagement

Provides consumers with instant access to detailed product information, interactive content, and reviews, leading to a more engaging and informative shopping experience.

Increased Purchase Confidence

Offers transparent and comprehensive product details, which build trust and confidence in the purchase decision, ultimately reducing return rates and increasing customer satisfaction.

Seamless Omni-Channel Experience

Bridges the gap between online and offline shopping, ensuring that customers have consistent access to product information and discovery whether they are shopping in-store or online.

Optimized Tracking Compliance

Ensures products meet regulatory requirements and can be easily traced through the supply chain, enhancing recall management and compliance with industry standards, fostering trust and brand loyalty.

The Essential Role of the Product Knowledge Graph in Maximizing GS1 Digital Link Benefits

The Product Knowledge Graph is fundamental when discussing the GS1 Digital Link because it ensures that all relevant product information is seamlessly connected and accessible. This interconnectedness enhances the digital link’s ability to provide consumers with:

  • Instant, accurate, and rich product details
  • Better customer engagement
  • Increased purchase confidence

Moreover, it supports:

  • Efficient inventory management
  • Regulatory compliance
  • Personalized marketing

These factors make the Product Knowledge Graph an essential component for maximizing the benefits of the GS1 Digital Link.

Use Cases

Use Cases for GS1 Digital Link Standard

Enhanced Product Information Accessibility

Use GS1 Digital Link to offer consumers detailed product information with a single scan of a QR code. This allows instant access to key details like ingredients, nutritional information, and usage instructions, enhancing transparency and building customer trust.

Sustainability and Recycling Information

Use GS1 Digital Link to guide consumers on responsible recycling and disposal of products. A simple scan of a product’s QR code can provide access to recycling programs, disposal instructions, and details on the product’s environmental impact, encouraging sustainable practices.

Dynamic Content Updates

Use GS1 Digital Link to deliver dynamic, up-to-date content to consumers. This allows real-time updates to product information, promotional offers, and other content without changing the packaging, ensuring consumers always have access to the latest details.

FAQs

Common Questions Explained

The GS1 Digital Link is a standardized web address that connects to various types of product information, including business, consumer, marketing, and service details. It helps users find answers about any product.

Implementing the Digital Link enhances customer engagement and experience, fostering brand loyalty and satisfaction. It allows tracking items throughout the supply chain, reducing losses and delays. Additionally, it supports sustainability by promoting efficient resource use and recycling.

It is a URL with a standard syntax that includes a GS1 key (e.g., GTIN) and additional information like batch or serial numbers. This structure, defined by the GS1 standard, allows the same link to point to various product-related information provided by different supply chain players.

It targets product origin, nutritional and allergen values, recycling information,   recipes, customer reviews, offers, and size information.