The WordLift Blog
Organizing websites with the help
of artificial intelligence
Touch your SEO: Introducing Physical SEO
Executive summary In the previous post of the Product Knowledge Graphs series we introduced you to the possibilities a Product Knowledge Graph opens for e-commerce data. In this post, we want to show you something equally exciting: Physical SEO. That is the...
Content Modeling for SEO
Structured Content & Schema.org
Webinar with Andrea Volpini and Jason Barnard
The ROI of Schema.org
Webinar with Andrea Volpini
Structured Data for e-commerce
Webinar with Doreid Haddad
Semantic Web
Semantic publishing, Entity, Linked Data, Google Knowledge Graph, Schema.org, Semantic SEO
Content Marketing
Long-form articles, Content Management System, Copywriting, Web Feed, Fact Checking
8 SEO Tools for Content Writing
Some principles never change – even in the ever-changing digital marketing world – like the evergreen “content is king.” In 2021, one of the most effective marketing strategies is still the creation of digital content for our audience, even though our ability and the...
The Ultimate Checklist to Rank in the Google Top Stories Carousel
Google Top Stories is a powerful way to boost mobile SEO and CTR of news content. This article describes a real-world implementation, what it takes to be picked up by Google, and how to measure the traffic impact. When Google first introduced the top stories...
SEO Automation in 2021
SEO automation is the process of using software to optimize a website’s performance programmatically. Here are a few concrete examples of SEO automations AI-driven.
How we boosted our traffic by 504.17% with a SEO-Friendly Web Story
Google Web Stories are a web-based version of the famous “Stories” format that we see on social networking apps like Instagram and TikTok. The overall principles for E-A-T, in the context of Web Stories, translate into the following guidelines: be authentic, write something that you are passionate about it and add a clear reference to the publishing date of your Story, also add your name at the beginning and let people quickly contact you. Google, in its best practices for Web Stories in Discover says, “be the protagonist of your own story”.
Top 7 SEO Trends 2021 that you should know!
Here are my SEO predictions for 2021. Disclaimer: All ideas are mine, and I verified all statements, but I have used GPT-3's 175B parameter davinci model to expand my thoughts further. You will find the AI's contributions highlighted in the text (my input in bold and...
The Ultimate Checklist to Optimize Content for Google Discover
The shift from keyword search to a queryless way to get information has arrived. Google Discover is an AI-driven content recommendation tool included in the Google Search app. Here is what we learned from the data available in the Google Search Console....
Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card
Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by Google’s artificial intelligence algorithms. In this article we will explore what it means to be judged by a machine, how you can use Google as a...
The Power of Product Knowledge Graph for E-commerce
With the supersonic development of the technologies users have access to, there is so much more to e-commerce these days than buying and selling online. It is mission-critical to “publicize [data] to a community of possible consumers, and make it available via many channels: the web page itself, but also via search engines, personal assistants, mash-ups,review sites, maps, and so on” [Semantic Web for the Working Ontologist, page 21] With a Product Knowledge Graph we are able to provide APIs to other parties, for example search engines and retailers.
Text Summarization in SEO with the Help of AI
In the last two decades, text summarization has played an essential role in search engine optimization (SEO). While our existing BERT-based summarization API performs well in German, we wanted to create unique content instead of only shrinking the existing text.