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What Is Google Discover And Why It Matters If You Are A Publisher

If you are a publisher you might have noticed that in 2019 Google introduced a new report called Discover. With the WordLift team, we’ve been looking into that to understand the dynamics of Google Discover for our VIP clients. And in this article, I’m showing you the...

Content Lenght for SEO: How Long Should a Blog Post be?

If you own a blog or a website, you have probably heard of the conflict of bite sized content versus longer content. The former used to be popular in the early days of SEO but Google's demands started changing that. How much does the length of the content affect the...

Introducing Semantic Web Analytics

We constantly work for content-rich websites where sometimes hundreds of new articles are published on a daily basis. Analyzing traffic trends on these large properties and creating actionable reports is still time-consuming and inefficient. This is also very true for...

Implementing Structured Data for SEO with Bill Slawski

https://wordlift.io/wp-content/uploads/2019/04/structured-data-seo.mp3   We had the opportunity to interview Bill Slawski, Director of SEO Research at Go Fish Digital, Creator and Author of SEO by the Sea. Bill Slawski is among the most authoritative people in the SEO...

The Ultimate Checklist to Optimize Content for Google Discover

The shift from keyword search to a queryless way to get information has arrived Google Discover is an AI-driven content recommendation tool included with the Google Search app. Here is what we learned from the data available in the Google Search Console. Google...

How to build a keyword suggestion tool using TensorFlow

One of the most fascinating features of deep neural networks applied to NLP is that, provided with enough examples of human language, they can generate text and help us discover many of the subtle variations in meanings. In a recent blog post by Google research...

SEO Case Study: Paola Reghenzi’s Success Story

While attending this year’s “Da Zero a SEO” conference, held in Bologna from February 15th to 17th, where we were invited to serve both as a sponsor and as speakers, our CEO Andrea Volpini found himself in a very funny and serendipitous situation. While sitting in the...

Introducing your new content Dashboard

Get to know your content and turn insight into action The more you know about content, the easier it is to reach your readers by capturing search engines traffic. We’re happy to introduce a new dashboard to help you understand your content and to improve your...

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