The WordLift Blog
Organizing websites with the help
of artificial intelligence
The Role of Content Structuring in Voice Search and Beyond
In 1996 Bill Gates wrote “Content is King”, predicting a world where content would have been the main wealth on the Internet. Although this prediction has been a catchphrase in the contest of digital marketing in the 2000s, nowadays it could sound a little naive. It...
Semantic SEO
SMX Munich 2020
The Search Marketing Event
WordCamp Europe 2020
The event for WordPress entusiasts
Search Y Paris 2020
The Search Marketing Event
How to turn your content model into a powerful marketing and SEO weapon
Providing your website with a structured content model is not only the best solution to better organize your content, but also a powerful strategy to improve the SEO of your website and increase organic traffic. In this article, we’ll explain how the WordLift...
SERP Analysis with the help of AI
SERP analysis is an essential step in the process of content optimization to outrank the competition on Google. In this blog post I will share a new way to run SERP analysis using machine learning and a simple python program that you can run on Google Colab. ...
5 Best Chatbot Examples to Significantly Improve Your User Experience
Imagine your online shopping experience. In the past, customers would browse endlessly to find a product that they like. They scour customer testimonials, product information and referrals to assess their purchasing decision. If they have more questions, then they...
How To Build A High-Converting Video Website That Ranks
Effectively ranking a video-on-demand website in search engines is a challenge many content creators and businesses face. And with the ongoing global pandemic and current landscape, many have started looking into taking their businesses, events, and organization...
WordLift selected among the best startups worldwide to join Microsoft for Startups program
We are proud to announce that we joined the Microsoft for Startups program, an exclusive project that will help us scale and develop our business by joining forces with Microsoft teams and the Azure CLOUD. We are extremely excited to have been selected among...
Get Rich Snippets on Google’s SERP with Schema.org
Rich snippets and other features that you can obtain on Google's SERP using the schema markup in 2019 Within the past 10 years, the appearance and function of Google’s SERP have drastically changed with the inclusion of several rich snippets and SERP...
AMP & Structured Data: Optimize AMP Pages with Schema.org
Page Speed is the unquestionable strength of Accelerated Mobile Pages. This factor gives these pages an incredible boost in mobile SEO and in CTR. What can you do to further optimize your AMP pages? Here is where structured data in the form of schema.org markup comes...
WordLift Next Generation receives grant from EU to Bring AI-Powered SEO to Any Website
WordLift, Redlink GmbH, SalzburgerLand Tourismus GmbH and the Department of Computer Science of the University of Innsbruck teamed up under the WordLift Next Generation project to develop a new platform to deliver Agentive SEO technology to any website. The work...
Does structured data create a competitive advantage in SEO?
Adding structured data to your website can be a wise move for your digital marketing if you want to gain organic traffic from search engines. In this article, we will discuss the reasons why nowadays you need structured data to compete on the SERP, what's the impact...