The WordLift Blog
Organizing websites with the help
of artificial intelligence
Keywords vs Entities: a Paradigm Shift in SEO
Old vs. New SEO Once upon a time, SEO was done through a means of finding the right keywords and placing them throughout website content with every synonym known to mankind. Being #1 was the goal and there was not a rich snippet in sight. But one day, Google launched...
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Answer a specific search intent
Connected Data London
Learn everything about knowledge graphs
Brennpunkt eTourism 2019
Digitalization in the travel industry
SalzburgerLand Tourismus
The success story
How to write meta descriptions using BERT
If you are confused about meta descriptions in SEO, why they are important and how to nail it with the help of artificial intelligence, this article is for you. If you are eager to start experimenting with an AI-writer, read the full article. At the end, I will give...
Pagination SEO for WordPress — Boost Session Length and Page Views
Pagination allows website editors to split long content into different pages. This technique really belongs to the ABC of web design and information architecture, but — still — pagination SEO best practices are debated. Therefore, dealing with it is not that easy as...
From Knowledge Graphs to AI-powered SEO
Using taxonomies, schemas and knowledge graphs to improve search engine rankings and web publishing workflows Structured data has became the avenue toward advanced functionalities in Google (check out our rich results guide) and at the same time, the bridge between...
How to integrate WordLift Semantic tracking with Google Analytics via Google Tag Manager
Semantic Web Analytics is a powerful feature that was introduced with Wordlift 3.20 which allows you to better track your content and understand your audience. With the help of this feature, you can track entity usage across pages which in turn allows you to uncover...
Rich Snippets on Google’s SERP you can Obtain in 2019
Rich snippets and other features that you can obtain on Google's SERP using the schema markup in 2019 Within the past 10 years, the appearance and function of Google’s SERP have drastically changed with the inclusion of several rich snippets and SERP features that...
Localized Content Marketing for Local Businesses – What You Can Blog About
If you own a local business you may have been wondering how you can direct the right customers to your website. You might be looking into localized content marketing but you're just not sure where to start or what sort of content to provide. You’ve probably even heard...
Turn on the engagement rate of your website with WordLift
Increasing your Engagement Rate Optimizing your site to appear among the first search results and intercept new users interested in your content is only part of the job: because once they’ve landed on your pages, it is important that your visitors feel encouraged to...
Structured Data As Opt-In Mechanism To Google Rich Snippets
On Tuesday, September 24, 2019, Google announced a very important update called More options to help websites preview their content on Google Search. Let's see what it is all about and why this was just the last of a set of chain reactions started with an EU copyright...
Five SEO Case Studies of Effective SEO Strategies
We know that even if SEO and Content Marketing are crucial operations for every business with a long time period growth strategy, sometimes many people decide to bet all the budget on Paid advertisement. Why? Every business which plays a role in a different industry...