The WordLift Blog

Organizing websites with the help
of artificial intelligence

The Role of Content Structuring in Voice Search and Beyond

The Role of Content Structuring in Voice Search and Beyond

In 1996 Bill Gates wrote “Content is King”, predicting a world where content would have been the main wealth on the Internet. Although this prediction has been a catchphrase in the contest of digital marketing in the 2000s, nowadays it could sound a little naive. It...

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Semantic SEO

Aswer to a specific search intent

SMX Munich 2020

The Search Marketing Event

WordCamp Europe 2020

The event for WordPress entusiasts

Search Y Paris 2020

The Search Marketing Event

SERP Analysis with the help of AI

SERP Analysis with the help of AI

SERP analysis is an essential step in the process of content optimization to outrank the competition on Google. In this blog post I will share a new way to run SERP analysis using machine learning and a simple python program that you can run on Google Colab. ...

5 Best Chatbot Examples to Significantly Improve Your User Experience

5 Best Chatbot Examples to Significantly Improve Your User Experience

Imagine your online shopping experience. In the past, customers would browse endlessly to find a product that they like. They scour customer testimonials, product information and referrals to assess their purchasing decision. If they have more questions, then they...

How To Build A High-Converting Video Website That Ranks

How To Build A High-Converting Video Website That Ranks

Effectively ranking a video-on-demand website in search engines is a challenge many content creators and businesses face. And with the ongoing global pandemic and current landscape, many have started looking into taking their businesses, events, and organization...

Get Rich Snippets on Google’s SERP with Schema.org

Get Rich Snippets on Google’s SERP with Schema.org

Rich snippets and other features that you can obtain on Google's SERP using the schema markup in 2019 Within the past 10 years, the appearance and function of Google’s SERP have drastically changed with the inclusion of several rich snippets and SERP...

AMP & Structured Data: Optimize AMP Pages with Schema.org

AMP & Structured Data: Optimize AMP Pages with Schema.org

Page Speed is the unquestionable strength of Accelerated Mobile Pages. This factor gives these pages an incredible boost in mobile SEO and in CTR. What can you do to further optimize your AMP pages? Here is where structured data in the form of schema.org markup comes...

Does structured data create a competitive advantage in SEO?

Does structured data create a competitive advantage in SEO?

Adding structured data to your website can be a wise move for your digital marketing if you want to gain organic traffic from search engines. In this article, we will discuss the reasons why nowadays you need structured data to compete on the SERP, what's the impact...

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