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Get Rich Snippets on Google’s SERP with Schema.org

Get Rich Snippets on Google’s SERP with Schema.org

Rich snippets and other features that you can obtain on Google's SERP using the schema markup in 2019 Within the past 10 years, the appearance and function of Google’s SERP have drastically changed with the inclusion of several rich snippets and SERP...

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Semantic SEO

Aswer to a specific search intent

SMX Munich 2020

The Search Marketing Event

WordCamp Europe 2020

The event for WordPress entusiasts

Search Y Paris 2020

The Search Marketing Event

AMP & Structured Data: Optimize AMP Pages with Schema.org

AMP & Structured Data: Optimize AMP Pages with Schema.org

Page Speed is the unquestionable strength of Accelerated Mobile Pages. This factor gives these pages an incredible boost in mobile SEO and in CTR. What can you do to further optimize your AMP pages? Here is where structured data in the form of schema.org markup comes...

Does structured data create a competitive advantage in SEO?

Does structured data create a competitive advantage in SEO?

Adding structured data to your website can be a wise move for your digital marketing if you want to gain organic traffic from search engines. In this article, we will discuss the reasons why nowadays you need structured data to compete on the SERP, what's the impact...

Mixing JSON-LD and Microdata: All You Need to Know

Mixing JSON-LD and Microdata: All You Need to Know

In several cases you might need to mix structured data using different formats like microdata and json-ld; in this article we review the do's and don'ts for these edge cases. Can I mix microdata and json-ld? Yes, it is totally fine to use both syntaxes side by side on...

Top 10 SEO Trends 2020 that you should know!

Top 10 SEO Trends 2020 that you should know!

Here are my SEO predictions for 2020. In a nutshell: we need to re-think content marketing from the ground up and we - as tool makers - really need to design features that help you cope with an ever changing search landscape; organic opportunities on mobile shrunk by...

Cameos on Google in a Nutshell

Cameos on Google in a Nutshell

What is Cameos on Google? Google Cameos is a new - invite-only - Google Search experiment to let people (that already appear in Google Knowledge Graph) record videos for answering simple questions related to their work and/or life experience. Video-answers appear...

Keywords vs Entities: a Paradigm Shift in SEO

Keywords vs Entities: a Paradigm Shift in SEO

Old vs. New SEO Once upon a time, SEO was done through a means of finding the right keywords and placing them throughout website content with every synonym known to mankind. Being #1 was the goal and there was not a rich snippet in sight. But one day, Google launched...

How to write meta descriptions using BERT

How to write meta descriptions using BERT

If you are confused about meta descriptions in SEO, why they are important and how to nail it with the help of artificial intelligence, this article is for you.  If you are eager to start experimenting with an AI-writer, read the full article. At the end, I will give...

Pagination SEO for WordPress — Boost Session Length and Page Views

Pagination SEO for WordPress — Boost Session Length and Page Views

Pagination allows website editors to split long content into different pages. This technique really belongs to the ABC of web design and information architecture, but — still — pagination SEO best practices are debated. Therefore, dealing with it is not that easy...

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