The WordLift Blog
Organizing websites with the help
of artificial intelligence
Google Entity Carousels: How to Earn Your Spot
Google carousels for ranked entities appear when you make searches like “international schools in singapore”. In this article we explain how we were able to resuscitate an entity in one of these carousels and the interplay between pages ranking (the blue links) and entities in Google Knowledge Graph.
Content Modeling for SEO
Structured Content & Schema.org
Webinar with Andrea Volpini and Jason Barnard
The ROI of Schema.org
Webinar with Andrea Volpini
Structured Data for e-commerce
Webinar with Doreid Haddad
Semantic Web
Semantic publishing, Entity, Linked Data, Google Knowledge Graph, Schema.org, Semantic SEO
Content Marketing
Long-form articles, Content Management System, Copywriting, Web Feed, Fact Checking
Structured Data Testing Tool Bye Bye! Top 6 alternatives to validate your markup
Google’s decision to shut down the Structured Data Testing Tool to enhance Rich Results Test usage has raised an engaging debate in the world of SEO. Is this good news for experts around the world or it’s time to look for better alternatives? We might have the answer...
Schema Markup to Boost Local SEO
In the experiment I am sharing here we measured the impact of a specific improvement on the structured data of a website that references 500+ Local Business (more specifically the site promotes Lodging Business such as hotels and villas for rent). In SEO, if you are a local business (or deal with local business), you want to have the correct location listed in Google Maps and link your website with Google My Business. The best way to do that is to properly markup your Google Map URL using schema markup.
Why Structured Data for E-Commerce Can Make or Break Your Sales
2020 is a turning point for e-commerce SEO Nothing like search marketing can impact your e-commerce traffic and sales. If you are an e-commerce owner — or an e-commerce manager — you know that SEO is a key factor to drive sales, especially if paid traffic is too...
How To Turn Web SEO Know-how Into A Successful YouTube Channel
If you’ve ever spent time thinking about marketing, you know how important it is to find new uses for old tools. But how can you use something as specific as SEO knowledge in other parts of your marketing strategy? Could you find a way to translate that knowledge into...
How the SEO game has changed — And why you need a paradigm shift
The SEO game has changed. That's a fact. Just look at any Google's SERP to see how much. One of the main things you will notice if you compare the same SERP in the last five years is that the first position is continuously shifting down on the SERP, often falling...
The Role of Content Structuring in Voice Search and Beyond
In 1996 Bill Gates wrote “Content is King”, predicting a world where content would have been the main wealth on the Internet. Although this prediction has been a catchphrase in the contest of digital marketing in the 2000s, nowadays it could sound a little naive. It...
How to turn your content model into a powerful marketing and SEO weapon
Providing your website with a structured content model is not only the best solution to better organize your content, but also a powerful strategy to improve the SEO of your website and increase organic traffic. In this article, we’ll explain how the WordLift...
SERP Analysis with the help of AI
SERP analysis is an essential step in the process of content optimization to outrank the competition on Google. In this blog post I will share a new way to run SERP analysis using machine learning and a simple python program that you can run on Google Colab. ...
5 Best Chatbot Examples to Significantly Improve Your User Experience
Imagine your online shopping experience. In the past, customers would browse endlessly to find a product that they like. They scour customer testimonials, product information and referrals to assess their purchasing decision. If they have more questions, then they...