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Structured Data for e-commerce

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SEO Automation in 2021

SEO Automation in 2021

SEO automation is the process of using software to optimize a website’s performance programmatically. Here are a few concrete examples of SEO automations AI-driven.

How we boosted our traffic by 504.17% with a SEO-Friendly Web Story

How we boosted our traffic by 504.17% with a SEO-Friendly Web Story

Google Web Stories are a web-based version of the famous “Stories” format that we see on social networking apps like Instagram and TikTok. The overall principles for E-A-T, in the context of Web Stories, translate into the following guidelines: be authentic, write something that you are passionate about it and add a clear reference to the publishing date of your Story, also add your name at the beginning and let people quickly contact you. Google, in its best practices for Web Stories in Discover says, “be the protagonist of your own story”.

Top 7 SEO Trends 2021 that you should know!

Top 7 SEO Trends 2021 that you should know!

Here are my SEO predictions for 2021.  Disclaimer: All ideas are mine, and I verified all statements, but I have used GPT-3's 175B parameter davinci model to expand my thoughts further. You will find the AI's contributions highlighted in the text (my input in bold and...

The Ultimate Checklist to Optimize Content for Google Discover

The Ultimate Checklist to Optimize Content for Google Discover

The shift from keyword search to a queryless way to get information has arrived. Google Discover is an AI-driven content recommendation tool included in the Google Search app. Here is what we learned from the data available in the Google Search Console....

The Power of Product Knowledge Graph for E-commerce

The Power of Product Knowledge Graph for E-commerce

With the supersonic development of the technologies users have access to, there is so much more to e-commerce these days than buying and selling online. It is mission-critical to “publicize [data] to a community of possible consumers, and make it available via many channels: the web page itself, but also via search engines, personal assistants, mash-ups,review sites, maps, and so on” [Semantic Web for the Working Ontologist, page 21] With a Product Knowledge Graph we are able to provide APIs to other parties, for example search engines and retailers.

Text Summarization in SEO with the Help of AI

Text Summarization in SEO with the Help of AI

In the last two decades, text summarization has played an essential role in search engine optimization (SEO). While our existing BERT-based summarization API performs well in German, we wanted to create unique content instead of only shrinking the existing text.

Diving deep into Product Knowledge Panels

Diving deep into Product Knowledge Panels

Let’s take a first look at Product Knowledge Graph Panels and how they can impact the organic traffic of your eCommerce website. Product Panels are constantly evolving and provide users with an immersive experience on Google Search.

Google Entity Carousels: How to Earn Your Spot

Google Entity Carousels: How to Earn Your Spot

Google carousels for ranked entities appear when you make searches like “international schools in singapore”. In this article we explain how we were able to resuscitate an entity in one of these carousels and the interplay between pages ranking (the blue links) and entities in Google Knowledge Graph.

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