The WordLift Blog
Organizing websites with the help
of artificial intelligence
Does structured data create a competitive advantage in SEO?
Adding structured data to your website can be a wise move for your digital marketing if you want to gain organic traffic from search engines. In this article, we will discuss the reasons why nowadays you need structured data to compete on the SERP, what's the impact...
Semantic SEO
SMX Munich 2020
The Search Marketing Event
WordCamp Europe 2020
The event for WordPress entusiasts
Search Y Paris 2020
The Search Marketing Event
Mixing JSON-LD and Microdata: All You Need to Know
In several cases you might need to mix structured data using different formats like microdata and json-ld; in this article we review the do's and don'ts for these edge cases. Can I mix microdata and json-ld? Yes, it is totally fine to use both syntaxes side by side on...
Top 10 SEO Trends 2020 that you should know!
Here are my SEO predictions for 2020. In a nutshell: we need to re-think content marketing from the ground up and we - as tool makers - really need to design features that help you cope with an ever changing search landscape; organic opportunities on mobile shrunk by...
Cameos on Google in a Nutshell
What is Cameos on Google? Google Cameos is a new - invite-only - Google Search experiment to let people (that already appear in Google Knowledge Graph) record videos for answering simple questions related to their work and/or life experience. Video-answers appear in...
Keywords vs Entities: a Paradigm Shift in SEO
Old vs. New SEO Once upon a time, SEO was done through a means of finding the right keywords and placing them throughout website content with every synonym known to mankind. Being #1 was the goal and there was not a rich snippet in sight. But one day, Google launched...
How to write meta descriptions using BERT
If you are confused about meta descriptions in SEO, why they are important and how to nail it with the help of artificial intelligence, this article is for you. If you are eager to start experimenting with an AI-writer, read the full article. At the end, I will give...
Pagination SEO for WordPress — Boost Session Length and Page Views
Pagination allows website editors to split long content into different pages. This technique really belongs to the ABC of web design and information architecture, but — still — pagination SEO best practices are debated. Therefore, dealing with it is not that easy as...
From Knowledge Graphs to AI-powered SEO
Using taxonomies, schemas and knowledge graphs to improve search engine rankings and web publishing workflows Structured data has became the avenue toward advanced functionalities in Google (check out our rich results guide) and at the same time, the bridge between...
How to integrate WordLift Semantic tracking with Google Analytics via Google Tag Manager
Semantic Web Analytics is a powerful feature that was introduced with Wordlift 3.20 which allows you to better track your content and understand your audience. With the help of this feature, you can track entity usage across pages which in turn allows you to uncover...
Rich Snippets on Google’s SERP you can Obtain in 2019
Rich snippets and other features that you can obtain on Google's SERP using the schema markup in 2019 Within the past 10 years, the appearance and function of Google’s SERP have drastically changed with the inclusion of several rich snippets and SERP features that...