Google Knowledge Graph

What is the Google Knowledge Graph?

The Knowledge Graph is a system added to Google Search and launched by Google on May 16, 2012. It is a knowledge base to provide more useful and relevant results to searches using a semantic-search technique. Knowledge Graph Panels have been added to the SERP of Google to provide links to external websites, general information (such as locations, reviews, opening hours etc.) and direct answers to questions. Information in the Google Knowledge Graph are extracted from multiple sources including structured data encoded in web pages using Microdata and JSON-LD formats.

From “strings” to “things“: Google endless quest for clarity 

No one really knows for sure when and why did language arise in human history. As British anthropologist, Robin Dunbar suggests, language may have emerged to allow humans to build, foster and maintain relationships. That is what the “Gossip Hypothesis” states. Whether or not this theory holds true, we cannot deny to live in a chit-chat world. Yet in this chit-chatting we strive for clarity. When we ask a question, we don’t want answers. We want the answer! That is what Google Knowledge Graph is attempting to do since 2012. If out of the blue I say “you’re like Socrates,” chances are you’ll be thinking about the greek philosopher. Yet if I said that while playing soccer with my friends that would change everything! Why? Because Socrates + Soccer = Brazilian soccer player That may sound trivial for humans as we do it naturally, not for search engines!

Google Knowledge Graph leverages on the relationships between words and concepts to understand the context, thus assigning a specific meaning to a word.

How to update your entity in the Google Knowledge Graph

Google has introduced a new way for any person, organization, sports team, event and media property with an existing Knowledge Panel, to get verified and to suggest edits to the information presented by Google. It is a very simple process and the most direct way to suggest edits that will be added to the Google Knowledge Graph.

You can start by clicking on the phrase that starts with “Do you manage the online presence for xyz?”

Andrea Volpini, founder of InsideOut10

How to claim your entity on Google

You will be required to share with Google your social profiles (by taking a screenshot of the browser window where it appears you are logged in) and a photo of yourself holding an identity card. Once this step has been completed, the The Google Search Team will verify the information and  you will receive an email from them (mine arrived after two weeks) that will allow you to keep the data on Google always up to date.

The email from The Google Search Team after being verified.

The email from The Google Search Team after being verified.

Once the validation is completed at the top of the Knowledge Graph card, you will be able to click the Suggest a change link and from there click the information that you want to change and propose the changes. In the response box you shall:

  • Clearly state your suggested change
  • Explain why your suggestion is correct and should replace the existing content
  • Include a publicly accessible URL that confirms your suggested change

You can update your featured image and some of the properties being displayed accordingly to each entity type (read here for more information).

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