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SEO per Ecommerce

SEO per Ecommerce

Avere una buona visibilità sulle pagine dei motori di ricerca è vitale per chi vende online. In questo webinar, Doreid Haddad, SEO specialist di WordLift, parlerà con Alice Orrù di Kinsta di tattiche, strumenti e concetti fondamentali per la SEO per l’e-commerce nel 2021.

Quali sono gli argomenti del webinar?

  • Ora vendere su Google è gratis — come entrare nelle liste di prodotti che Google inserisce nella ricerca organica
  • Come si può portare più traffico organico all’e-commerce attraverso la SEO?
  • Perché i dati strutturati sono diventati un must
  • Che cos’è il Product Knowledge Panel
  • e-commerce SEO Checklist 2021
  • Conversion rate optimization (CRO)
  • Come usare i widget per i prodotti correlati in modo intelligente
  • Come collegare il content marketing con i prodotti
  • Quali sono i problemi/errori più comuni che i responsabili dei negozi di e-commerce incontrano quando si tratta di SEO?
  • Quanto la lentezza delle pagine può danneggiare il SEO dell’e-commerce?

Chi è Doreid Haddad?

Specialista della SEO innovativa, Doreid lavora a Roma presso WordLift. La sua esperienza professionale include attività di ottimizzazione per i motori di ricerca, implementazione di dati strutturati, competenze di SEO semantica e tecnica.

 

How to get and control a Knowledge Panel for your brand or yourself | Webinar with Jason Barnard, Paige Hobart and Andrea Volpini

How to get and control a Knowledge Panel for your brand or yourself | Webinar with Jason Barnard, Paige Hobart and Andrea Volpini

Google Knowledge Panels are one of the hottest topics in SEO. In this free webinar, Jason Paige and Andrea are going to show you how to trigger and manage them in such a way that Google will show the information you want.

You’re going to listen to a lot of great in-depth analysis, tips and tricks.

The How to get and control a Knowledge Panel for your brand or yourself  webinar is suitable for all levels of SEO knowledge, even for beginners.

 

Who is Andrea Volpini?

Andrea Volpini, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence.

Co-founder of InSideOut10 and director of InsideOut Today, Andrea has more than 20 years of world-class experience in online strategies and web publishing. In 2013 Andrea Volpini kick-started RedLink GmbH, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.

Who is Jason Barnard?

In SEO since 1998, Jason Barnard is known as the Brand SERP guy.

Jason Barnard approached SEO to promote his first website. It was the year Google was incorporated and Jason was able to build up his website to become one of the top 10,000 most visited sites in the world – we are talking about 60 million visits in 2007.

Who is Paige Hobart?

As Team Director of the SEO department at ROAST, Paige plays a crucial role in the development and expansion of the ever-growing SEO team.

Whilst studying Marketing at Bournemouth University Paige got her first job in SEO. With over six years’ experience, Paige has had the pleasure of working within a variety of industries and with such brands as Harvey Nichols, Clarks, Experian & The National Lottery.

 

SEO per l’e-commerce: l’impatto dei dati strutturati sulle vendite

SEO per l’e-commerce: l’impatto dei dati strutturati sulle vendite

Perché il 2020 è l’anno di svolta per la SEO dell’e-commerce?

Secondo Forbes, le vendite degli e-commerce saliranno alle stelle nell’ultimo trimestre del 2020. Tra il Black Friday, le abitudini di consumo natalizie e gli effetti del coronavirus sulle vendite online, gli esperti sono concordi nel prevedere una congiunzione astrale assolutamente favorevole per gli e-commerce.

Come puoi ritagliarti la tua fetta di mercato per essere parte di questa crescita dirompente?

Vogliamo darti un indizio: la risposta inizia con S e finisce con EO.

La SEO è sempre stata fondamentale per i siti di e-commerce e, nel 2020, l’uso dei dati strutturati è diventato essenziale per ottenere la migliore esposizione su Google e sugli altri motori di ricerca.

Perché i dati strutturati sono così importanti per l’e-commerce?

Da aprile di quest’anno, Google ha cominciato a includere le liste di prodotti non sponsorizzati su Google SearchGoogle Images Google Discover. Boom!

In altre parole, mostrare e vendere i propri prodotti attraverso le pagine di Google adesso è gratis. È davvero una svolta, perché permette di ottenere maggiore esposizione sul più importante motore di ricerca del web e di aumentare il tasso di click.

Cosa devi fare perché Google mostri i tuoi prodotti tra i suoi risultati?

Qui entrano in gioco i dati strutturati. Aggiungere i dati strutturati a tutti i tuoi prodotti permetterà a Google di mostrarli a clienti potenziali sulla base delle loro ricerche. Ottimo! Come si fa?

In questo webinar, Doreid Haddad condivide con te consigli pratici e strumenti che ti permetteranno di migliorare la SEO del tuo e-commerce grazie ai dati strutturati.

Cosa imparerai?

Ecco quali sono i temi che Doreid toccherà nel corso del webinar:

  • Perché questo è il miglior momento per vendere sfruttando le opportunità offerte da Google
  • Come ragionare come un motore di ricerca in modo da attirare più traffico sui tuoi prodotti
  • Tre leve indispensabili per attirare traffico organico usando le tecnologie semantiche
  • Il ruolo dei dati strutturati nella SEO per l’e-commerce
  • L’importanza strategica di un Product Knowledge Graph
  • Esempi e casi studio

Chi è Doreid Haddad?

SEO Expert e Digital Marketing Specialist, Doreid lavora in WordLift e ama impegnarsi a fondo per permettere ai clienti di raggiungere i migliori risultati.

Impegnato anche su molti altri verticali, tra cui proprio l’e-commerce, si è fatto conoscere con i suoi notiziari della SEO

 

Open Source Knowledge Graph: Build Your Own before Google Does

Open Source Knowledge Graph: Build Your Own before Google Does

The World Wide Web has always been about connections. First it was simple links connecting web pages. Nowadays it’s knowledge graphs connecting repositories of semantically described content entities. In this 30 minutes podcast, Andrea Volpini will help you understand the concepts behind semantic web, entities, knowledge graphs, and their SEO benefits. He will show you the way to your structure content into a knowledge graph so that computers – including search engines like Google – can understand and better use your content.

When in 2009 Tim Berners Lee introduced the concept of the semantic web in his famous TED Talk, he warmly recomended web publishers of all sizes to release raw data.

Today Andrea Volpini is suggesting you to take a step forward and to start creating your own Open Source Knowledge Graph for and before Google. Learn why.

This podcast is part of the Content Strategy Insights Podcast Series by EllessMedia.

What Are You Going to Learn?

In this podcast, Larry Swanson and Andrea Volpini discuss about:

  • WordLift’s origins as an advanced SEO tool
  • the importance of knowledge graphs for the semantic web
  • how “triples” make up the semantic web
  • how the semantic web is a “web of meanings” connected by links
  • his origins in the semantic web and how they led him into SEO
  • how knowledge graphs might eventually permit alternatives to Google to arise
  • the shift from web pages to more atomic entities
  • how building knowledge graphs both feeds Google the information it craves but may also be planting the seeds for Google alternatives to arise
  • how structured data helps search engines like Google understand relationships that help link it to a user’s search intent
  • the fact that currently the main consumers of the data in knowledge graphs are the big tech companies
  • the role of Natural Language Processing (NLP) in creating knowledge graphs
  • the role of semantic markup in showing the value of your content
  • schemas and the schema.org linked-data vocabulary project
  • the importance of an underlying content model
  • the limitations of schema.org in describing some domains
  • a project that he’s working on to infer content structure by examining collections of previously unstructured content
  • the importance of building your own knowledge graph before Google builds it for you

Who is Andrea Volpini?

Andrea Volpini, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence.

Co-founder of InSideOut10 and director of InsideOut Today, Andrea has more than 20 years of world-class experience in online strategies and web publishing. In 2013 Andrea Volpini kick-started RedLink GmbH, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.

Who is Larry Swanson?

Larry Swanson is a lifelong publisher and 20-year digital strategist. He hosts the Content Strategy Insights podcast and organizes content strategy meetups in Phoenix and Seattle. In his spare time he plays with Seattle’s community samba band VamoLá! and other groups.

How Structured Data for e-commerce impacts your sales

How Structured Data for e-commerce impacts your sales

SEO has always been important for e-commerce sites, but in 2020 using structured data has really become crucial to get the best exposure on Google and other search engines.

Why does it matter?

Back in April this year, Google announced that it is now free to sell on Google — and in July free retail listings landed on Google Search. Boom! ?

Free retail listings on Google Search are really a game-changer, allowing e-commerce sites to get more exposure for their products and increase the CTR.

How can you make Google feature your products on the SERP?

Here is where structured data comes handy. Adding a layer of metadata to all your products allows Google to display them to potential customers. But… how do you add structured data to your products?

Doreid Haddad shares with you best practices, practical tips, and tools to improve your e-commerce SEO through structured data.

What are you going to learn?

Here is the list of subtopics and that Doreid is discusses in this webinar

  • Why the best time to sell on Google is NOW
  • How to think like a search engine and get more traffic for your e-commerce
  • Three pillars to boost SEO for e-commerce sites with semantic technologies
  • The expanding role of Structured Data in e-commerce SEO
  • Entities and the entity based content model applied to e-commerce sites
  • Why building a Product Knowledge Graph can be crucial to your e-commerce in terms of findability
  • Case Study

Who is Doreid Haddad?

SEO Expert and Digital Marketing Specialist, Doreid works at WordLift and he really loves strive to get results. He’s constantly checking in with the goal to determine how close or how far we are and what it will take to make it happen.

His expertise includes Digital Marketing, Search Engine Optimization, Search Engine Marketing, Keywords Research, and Conversion Rate Optimization. Also, he can’t say no to pizza.