Open Source Knowledge Graph: Build Your Own before Google Does

Open Source Knowledge Graph: Build Your Own before Google Does

The World Wide Web has always been about connections. First it was simple links connecting web pages. Nowadays it’s knowledge graphs connecting repositories of semantically described content entities. In this 30 minutes podcast, Andrea Volpini will help you understand the concepts behind semantic web, entities, knowledge graphs, and their SEO benefits. He will show you the way to your structure content into a knowledge graph so that computers – including search engines like Google – can understand and better use your content.

When in 2009 Tim Berners Lee introduced the concept of the semantic web in his famous TED Talk, he warmly recomended web publishers of all sizes to release raw data.

Today Andrea Volpini is suggesting you to take a step forward and to start creating your own Open Source Knowledge Graph for and before Google. Learn why.

This podcast is part of the Content Strategy Insights Podcast Series by EllessMedia.

What Are You Going to Learn?

In this podcast, Larry Swanson and Andrea Volpini discuss about:

  • WordLift’s origins as an advanced SEO tool
  • the importance of knowledge graphs for the semantic web
  • how “triples” make up the semantic web
  • how the semantic web is a “web of meanings” connected by links
  • his origins in the semantic web and how they led him into SEO
  • how knowledge graphs might eventually permit alternatives to Google to arise
  • the shift from web pages to more atomic entities
  • how building knowledge graphs both feeds Google the information it craves but may also be planting the seeds for Google alternatives to arise
  • how structured data helps search engines like Google understand relationships that help link it to a user’s search intent
  • the fact that currently the main consumers of the data in knowledge graphs are the big tech companies
  • the role of Natural Language Processing (NLP) in creating knowledge graphs
  • the role of semantic markup in showing the value of your content
  • schemas and the schema.org linked-data vocabulary project
  • the importance of an underlying content model
  • the limitations of schema.org in describing some domains
  • a project that he’s working on to infer content structure by examining collections of previously unstructured content
  • the importance of building your own knowledge graph before Google builds it for you

Who is Andrea Volpini?

Andrea Volpini, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence.

Co-founder of InSideOut10 and director of InsideOut Today, Andrea has more than 20 years of world-class experience in online strategies and web publishing. In 2013 Andrea Volpini kick-started RedLink GmbH, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.

Who is Larry Swanson?

Larry Swanson is a lifelong publisher and 20-year digital strategist. He hosts the Content Strategy Insights podcast and organizes content strategy meetups in Phoenix and Seattle. In his spare time he plays with Seattle’s community samba band VamoLá! and other groups.

How Structured Data for e-commerce impacts your sales

How Structured Data for e-commerce impacts your sales

SEO has always been important for e-commerce sites, but in 2020 using structured data has really become crucial to get the best exposure on Google and other search engines.

Why does it matter?

Back in April this year, Google announced that it is now free to sell on Google — and in July free retail listings landed on Google Search. Boom! 💥

Free retail listings on Google Search are really a game-changer, allowing e-commerce sites to get more exposure for their products and increase the CTR.

How can you make Google feature your products on the SERP?

Here is where structured data comes handy. Adding a layer of metadata to all your products allows Google to display them to potential customers. But… how do you add structured data to your products?

Doreid Haddad shares with you best practices, practical tips, and tools to improve your e-commerce SEO through structured data.

What are you going to learn?

Here is the list of subtopics and that Doreid is discusses in this webinar

  • Why the best time to sell on Google is NOW
  • How to think like a search engine and get more traffic for your e-commerce
  • Three pillars to boost SEO for e-commerce sites with semantic technologies
  • The expanding role of Structured Data in e-commerce SEO
  • Entities and the entity based content model applied to e-commerce sites
  • Why building a Product Knowledge Graph can be crucial to your e-commerce in terms of findability
  • Case Study

Who is Doreid Haddad?

SEO Expert and Digital Marketing Specialist, Doreid works at WordLift and he really loves strive to get results. He’s constantly checking in with the goal to determine how close or how far we are and what it will take to make it happen.

His expertise includes Digital Marketing, Search Engine Optimization, Search Engine Marketing, Keywords Research, and Conversion Rate Optimization. Also, he can’t say no to pizza.

Come sfruttare i dati strutturati per aumentare il CTR

Scopri come aumentare esposizione e visibilità sulla SERP in modo da incrementare tasso di click con l’implementazione dei dati strutturati.

Perché dovrebbe interessarti?

Aumentare la visibilità e il tasso di click sulla SERP è uno dei principali benefici SEO offerti dai dati strutturati.

Con Marco Maltraversi, vedremo come arrivarci a partire da una SEO audit specifica dei dati strutturati, che serve a individuare criticità e aree di miglioramento potenziale. In seguito, Marco ci spiega in che modo i dati strutturati incidono sull’aumento del CTR e discutiamo di come misurarne l’impatto.

Il webinar è correlato da esempi pratici e casi studio, per aiutarti ad applicare il metodo di Marco anche ai tuoi progetti.

Cosa imparerai?

Ecco quali sono le tecniche e gli strumenti apprenderai attraverso questo webinar:

  • Cosa sono i dati strutturati e perché sono rilevanti
  • Come fare una audit dei dati strutturati
  • Come realizzare contenuti olistici
  • Come misurare l’impatto dei dati strutturati sulla SERP

Chi è Marco Maltraversi?

Ingegnere Informatico con la passione per il web, Marco si è specializzato nella SEO, che è anche al centro dei suoi due libri: SEO e SEM – Guida Avanzata per il web marketing e il più recente SEO AUDIT AVANZATO – Strategie e tecniche per l’ottimizzazione dei siti web sui motori di ricerca.

È co-founder del Marketing Business Summit e nel 2006 ha fondato YourDigitalWeb, una realtà con diversi sedi in grado di fornire soluzioni di marketing, web e digital.

Tra le varie attività è anche docente per al Master in Web Communication di Parma e speaker in diversi eventi di formazione.

SEO Flash News with Doreid Haddad — June 2020

SEO Flash News with Doreid Haddad — June 2020

Are you on track with the latest SEO updates? Follow Doreid Haddad in this 20-minute webinar to find out all the latest news in the search landscape our tips and tricks to stay on top.

Why does it matter?

Keeping track of the latest Google Updates and learning how SEO is evolving is crucial to get the best out of your digital marketing strategy.

What are you going to learn?

Here is the list of updates we are going to discuss together:

  • Google Search Console now includes the new Core Web Vitals Report. What is it about and how should you use it at best?
  • Google My Business adds more hours for specific services.
  • Featured Snippets: one of the most pervasive rich snippets has been updated. What’s new?
  • Bing Backlink Research Tool has been updated. What’s in it for you now?
  • Google May 2020 Core Algorithm Update: what’s new?
  • Image Search: Google includes Icons for products, recipes, & videos to help users choose what they need.
  • FAQs mark up with structured data
  • Google Crawl and Indexing Update

Who is Doreid Haddad?

SEO Expert and Digital Marketing Specialist, Doreid works at WordLift and he really loves strive to get results. He’s constantly checking in with the goal to determine how close or how far we are and what it will take to make it happen.

His expertise includes Digital Marketing, Search Engine Optimization, Search Engine Marketing, Keywords Research, and Conversion Rate Optimization. Also, he can’t say no to pizza.

When GMB and Knowledge Panels Collide — Live Webinar with Andrea Volpini, Jason Barnard, and Paige Hobart

When GMB and Knowledge Panels Collide — Live Webinar with Andrea Volpini, Jason Barnard, and Paige Hobart

Jason Barnard, Andrea Volpini and Paige Hobart are discussing When GMB and Knowledge Panels Collide in this episode of Tea Time SEO. They will share their opinions and tips, and then answer to the questions coming from the audience. 

Why does it matter?

As the owner of a local business or a brand, you need to know your brand SERP and understand where all the information in panels and rich snippets comes from.

Google My Business is for all local businesses the entry Point in Google’s Knowledge Graph here is why you need to be very accurate when compiling your business listing on Google.

What are you going to learn?

With Jason Barnard aka the Brand SERP guy, our CEO Andrea Volpini and Paige Hobart you are going to explore deeper this topic and learn all you need to know to get control over your business SERP.

Who is Andrea Volpini?

Andrea Volpini, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence.

Co-founder of InSideOut10 and director of InsideOut Today, Andrea has more than 20 years of world-class experience in online strategies and web publishing. In 2013 Andrea Volpini kick-started RedLink GmbH, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.

Who is Jason Barnard?

In SEO since 1998, Jason Barnard is known as the Brand SERP guy.

Jason Barnard approached SEO to promote his first website. It was the year Google was incorporated and Jason was able to build up his website to become one of the top 10,000 most visited sites in the world – we are talking about 60 million visits in 2007.

Who is Paige Hobart?

As Team Director of the SEO department at ROAST, Paige plays a crucial role in the development and expansion of the ever-growing SEO team.

Whilst studying Marketing at Bournemouth University Paige got her first job in SEO. With over six years’ experience, Paige has had the pleasure of working within a variety of industries and with such brands as Harvey Nichols, Clarks, Experian & The National Lottery.