Ten years after its first theorization, the Semantic Web has finally become the main key to understand and organize the online content ecosystem.
Getting to know the main factors behind the Semantic Web and understanding how it works is crucial to master the latest SEO techniques. This approach is essential for anyone who intends to have a competitive attitude to content marketing and to craft semantically relevant content for search engines.
What will you learn in this webinar?
With this webinar, you will learn the principles underlying the functioning of the Semantic Web and the essential features that will help you take your first steps into its ecosystem. Our SEO expert Gennaro Cuofano will guide you in just six short pills to learn the basics of Semantic SEO.
Follow Gennaro in the video below to learn more about the journey we are going to take together and get your map to work in the context of advanced SEO.
Oggi, per ottenere risultati altamente performanti, è indispensabile ragionare in termini semantici. A dieci anni dalla sua prima teorizzazione, infatti, il Web Semantico è ormai la principale chiave di lettura e di organizzazione dei contenuti online.
Imparare a conoscere i principali agenti alla base del Web Semantico e a padroneggiare la nuova SEO, risulta di fondamentale importanza per chiunque intenda avere un approccio competitivo al content marketing, costruendo contenuti semanticamente rilevanti per i motori di ricerca.
Che cosa imparerai in questo webinar?
Grazie a questo webinar, imparerai i principi alla base del Web Semantico e il funzionamento degli strumenti indispensabili per muoverti all’interno del suo ecosistema. Il nostro SEO expert Edoardo Bedini ti guiderà alla conoscenza della SEO Semantica in sei brevi pillole video.
Segui Edoardo e scopri nel video qua sotto il percorso che faremo insieme e che ti permetterà di avere le coordinate di base per lavorare sulla SEO nel mondo del web semantico.
Have you ever wondered how rich elements like the featured snippet take a place on the SERP? What Jason Barnard reveals to us is that each and every rich element on the page relies on a different algorithm. So, for example, there is a specific algorithm for the featured snippet on which depends its presence on the SERP. There is more: all the rich elements compete among them and with the 10 blue links to get a place.
Jason-Barnard-Interview.mp4
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Why does it matter?
In a context where the rich snippets are slowly replacing the 10 blue links, understanding the algorithm behind the rich elements is the first step to reshape the anatomy of a SERP.
What Are You Going to Learn?
In this 30 minutes webinar, Jason Barnard explains how Google calculates rankings for the blue links and for the rich elements such as the featured snippet, images, videos, knowlegde panels, and more.
The system he describes is so much wide and open that it can grow and adapt to a limitless number of rich elements. If you deeply understand it, you will be able to get what really matters to Google and find your place under the sun.
How Google Ranking Works – Darwinism in SEO: Presentation Deck
Find below Jason’s presentation in PDF. It’s rich of tips, examples and good practices: download it and skim it anytime you need. It’s free!
Jason approached SEO to promote his first website. It was the year Google was incorporated and Jason was able to build up his website to become one of the top 10,000 most visited sites in the world – we are talking about 60 million visits in 2007.
After almost two decades of experience in the field, Jason is a digital marketing consultant, speaker, author and the host of the #SEOisAEO podcast, the funniest way to learn about digital marketing from world-class experts.
Why You Can’t Ignore Mobile First Indexing Anymore
Globally, mobile represents half of the searches, but – weirdly enough – SEO specialists and SEO tools are still heavily depending on desktop results for their work. And yet, ignoring mobile results nowadays is acting like an ostrich, hiding your head under the sand. That’s because just 11% of the URLs keep the same position both in mobile and desktop search. Ooops!
If you are working in SEO, you really can’t ignore anymore how the Mobile First Indexing is rearranging Google’s index based on topics, rather than URLs.
Get your head out of the sand and watch Cindy Krum’s webinar right now!
Mobile-first-indexing-Cindy-Krum.mp4
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What Are You Going to Learn?
In this webinar, Cindy Krum shares a distillation of her experience. She uses lots of real-life examples and a case study to dig deeper into how Mobile First Indexing is changing SEO.
Here are some of the things that you’re going to learn from her:
How Google is using its knowledge graph to become an answer engine
How mobile SERPs are changing with the growth of the featured snippets
What are “fraggles” and why their role is going to become central to SEO
What SEO specialists can do to adapt their strategies to the Mobile First Indexing
Presentation Deck
Find below Cindy’s presentation in PDF. It’s rich of tips, examples and good practices: download it and skim it anytime you need. It’s free!
With her company MobileMoxie, Cindy provides mobile marketing consultancy and brings fresh and creative ideas to her clients, providing on-site training and workshops.
Cindy is an active member of the digital marketing & growth communities. She speaks at national and international conferences on a regular basis, and has been quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard.
Cindy is also the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing and now also available in German, Italian, Korean and Chinese.
Getting Ready for Voice Search: How To Make Your Website Talk
If you thought voice search was just a passing fad, think again. In fact, more than half of US teens and nearly half of US adults use voice search twice a day. If your site isn’t optimized for voice search, well, maybe it’s the time to reconsider!
Watch the free webinar presented by Main Street ROI and featuring Nils De Moor, CTO and Co-Founder of WooRank, and Andrea Volpini, CEO of WordLift. During the webinar, Nils and Andrea will help you take advantage of voice search, so you can gain an SEO advantage of your competitors in the months and years to come…
Here’s what Nils and Andrea will cover on the webinar:
Structured Data 101: Learn what structured data is, why it’s becoming so important, and the relationship between the rise of Voice Search and the role of structured data.
How to Stay Ahead of the Curve: Learn how to keep up with algorithm updates and the evolution of the “semantic web,” and why it’s important to get up to speed now, so you stay one step ahead of your competitors.
Case Studies: See examples of companies gaining an increase in organic traffic by implementing these structured data best practices.
Steps to Get Started: The concepts may seem technically advanced, but we’ll make it easy for anybody to get started.
Watch until the end, Nils and Andrea stayed on the line to answer a bunch of interesting questions!
With her company 