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Unlock the full potential of your e-commerce strategy with GS1 Digital Link

Have you heard about the GS1 Digital Link but don’t know how to use it to improve your e-commerce?

Discover how by watching our webinar “Unlock the full potential of your e-commerce strategy with GS1 Digital Link”, hosted by Silvia Fratini and attended by three guests:

  • Phil Archer – Director Web Solutions | GS1 Global Office
  • Jarno Van Driel – SEO and structured data technical consultant
  • Andrea Volpini – CEO of WordLift

It helps you to:

  • Discover the potential of GS1 Digital Link and its benefits
  • Boost e-commerce operations by integrating Digital Link with Merchant Feeds;
  • Leverage the latest Schema.org and Google Merchant updates for better SEO and data harmonization;
  • Ensure accessibility for all users, enhancing digital inclusivity;
  • Build consumer trust and transparency through effective product certifications and additional product markup.

WordLift facilitates the application of the GS1 Digital Link and amplifies its value and effect: you will boost your e-commerce and optimize the online shopping experience.

 

📌 Phil Archer – “GS1 Digital Link: Syntax, semantics and links” – Presentation available here.

📌 Andrea Volpini – “GS1 Digital Link and the Product Knowledge Graph to boost your e-commerce strategy in 2024” – Presentation available here.

This free content helps to explain the Digital Link concept and how it can revolutionize your digital strategy, ensuring your business remains relevant in an ever-changing digital landscape.

Find out how to improve your e-commerce and increase your sales!