[Tutorial] Enhance your content model with schema.org markup using WordLift Mappings

[Tutorial] Enhance your content model with schema.org markup using WordLift Mappings

WordLift Mappings is a new and powerful feature of WordLift, that allows anyone — without any coding skills — to add schema.org markup to their websites enhancing the holistic perspective of the content model with structured data. Going too fast?

Probably yes. If not, just skip to the video. ?

Let’s define a few basic concepts

What is schema.org markup and why is it important for SEO?

As you might already know, Schema.org is an initiative launched in 2011 by the world’s biggest search engines (Bing, Google and Yahoo!) to implement a data schema structure to describe web pages. On 1 November 2011 Russian largest search engine Yandex also joined the community.

By adding schema.org markup to web pages, content is interlinked with data and becomes more accessible. In terms of SEObeing created by the search engines themselves, schema.org is the most useful vocabulary.

It basically helps search engines understand your content by allowing them to get its meaning and interpret the relationships inside and between web pages. This is what you need, as a publisher, a marketer or a content creator, to push your content in front of the right audience answering in a relevant way to their search intents.

What is a content model?

The content model is the framework that allows organizations to codify and shape their content wealth into a modular and connected structure. In fact, the content model:

  • Specifies how information is organized on your website
  • Makes content more predictable and therefore understandable for search engines
  • Allows you to reuse content through different channels.

If you rethink content separating it from its containers, then you can work on its structure thinking at a website level (or even at an enterprise level) and not just at the level of a single page.

Therefore, content modeling can be defined as the law that underlies your content. Structuring the content of your website allows you to reuse it in different formats and match different search intents.

To help you understand, I will give you an example: in WordLift, we base all our content production on the Entity Based Content Model. In the graph below, you can see the Entity Based Content Model applied to the WordLift Academy: each main content is a webinar which is connected to different data points (such as creation date and duration), other entities (such as the topics covered during the webinar and the main speaker), and media (such as the cover image, the profile picture of the speaker, and the video recording). This content model allows us to split our content into small meaningful chunks and to repurpose our content in different formats.

To better understand this concept, follow Cruce Saunder, the world-expert in the field of content intelligence, in this webinar about content modeling for SEO.

As you can imagine given this premises, Schema.org markup becomes extremely powerful when you add it on the basis of your content model. Suddenly you can share with search engines not just pieces of content, but your content architecture as you have it in mind.

What does WordLift Mappings exactly do?

WordLift Mappings helps you add structured data to your content model, structuring your content with the schema.org markup and allowing you to build a tailored knowledge graph.

Now that you have all the pieces of this puzzle, let’s understand how to implement WordLift Mappings on your website.

What do you need to implement Mappings on your website?

If you are using WordPress as a CMS, you will need these plugins:

  1. WordLift Plugin (Mappings need to be activated)
  2. Advanced Custom Fields Plugin

If you have all these things on your website, you are ready to follow Doreid Haddad in this tutorial to enhance your content model with the help of WordLift Mappings.

WordLift Mappings step-by-step tutorial

Our SEO Expert Doreid Haddad will guide you step-by-step in this short tutorial. Ready?


Mappings is an advanced feature of WordLift that provides you a simple way to structure content with schema.org markup and help search engines understand your entire content model.

To use WordLift Mappings, you need to have both WordLift and the ACF plugins installed in your WordPress website.

Customizing the markup of your content means:

  • customizing the entity type of your pages, based i.e. on custom post types
  • adding new schema.org properties that might be relevant to search engines and users
  • connecting each piece of content to other ones that can be additional fields on your page, other pages inside and outside of your website, and more.

If you like this feature but you still need some assistance…

Don’t hesitate to contact our experts: they will schedule a call or a meeting with you, help you understand how to structure your content and customize your WordLift Plan on the basis of your specific needs.

[Video Tutorial] Generating meta descriptions with BERT

[Video Tutorial] Generating meta descriptions with BERT

If you are eager to start experimenting with an AI-writer and produce meta descriptions on scale, then this video tutorial is for you.

In this video, Andrea explains how you can use BERT (Google’s pre-trained, unsupervised language model) to summarize web pages and articles and automate meta descriptions.

What will you learn in this video tutorial?

At the end of this video, you will be able to master these three things:

  1. What are meta descriptions in SEO
  2. Why they are important
  3. How to nail it with the help of Artificial Intelligence

Learn more & get started

If you need to get deeper into this topic, read this article. At the end of the article, you will find a free script that creates meta descriptions starting from your website using AI.

A basic understanding of Python and HTML is required. 

Who is Andrea Volpini?

Andrea Volpini, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence.

Co-founder of InSideOut10, Andrea has 20 years of world-class experience in online strategies and web publishing. In 2013 Andrea Volpini kick-started RedLink GmbH, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.

WordLift | The Get Started Video Tutorial

WordLift | The Get Started Video Tutorial

Optimize your content to improve the user experience in a few clicks and zero lines of code!

What are you going to learn?

In this 13-minute video tutorial, you will learn how to optimize the content of your website, help machines understand your texts, and engage your readers with an outstanding user experience.

All this can be done with a single WordPress plugin, which uses artificial intelligence to do what an SEO expert would do.

Get started with WordLift: try it for free!



WordLift | How to Turn an Article into an Entity

WordLift | How to Turn an Article into an Entity

With WordLift 3.15 we brought two exciting features:

  • Transform an article in an entity
  • Autocomplete of the sameAs

See how to implement them on your website with one click.

Make the best out of your content with WordLift

WordLifting a website is about building this semantic network between entities and articles in such a way that both humans and machines can get the best out of your writings. With WordLift 3.15, we have worked side-by-side with a highly opinionated group of experts to let you finally turn any of your existing content into entities with the simplicity of a click. Read more