When you installed your WordLift for the first time, you were asked to create an organization or a person. That’s because all the structured data you create should have a publisher assigned to it.
Today we want to go a step further and create a LocalBusiness. According to schema.org, this is used for:
“A particular physical business or branch of an organization. Examples of LocalBusiness include a restaurant, a particular branch of a restaurant chain, a branch of a bank, a medical practice, a club, a bowling alley, etc.”
Let’s say you want to add the LocalBusiness schema to your About us page you will just need to compile a few fields. This video shows you all the details, including all the tips on how to choose the best SameAs for your LocalBusiness.