Knowledge Graph Carousel
The Knowledge Graph Carousel features information from different sources that are grouped under a specific heading. The main benefit of this feature is the ability to provide more specific answers to a query. All items within a carousel must be of the same type, such as: a recipe or an article. Note that the Knowledge Graph Carousel does not include any Google ads.
To maximize the visibility of your content, it is recommended to update your web pages with schema markup. This will make the content eligible for the Knowledge Graph feature. The Knowledge Graph Carousel contains information from Google’s Knowledge Graph, which has a lot of different websites under its roof. It can help your site reach the right keywords by providing a better contextual link between the different websites. SEOs can then focus on optimizing websites to provide users with the information that Google needs.
Structured Data and the Knowledge Graph Carousel
Using the ListItem markup will allow you to list the items that will be used for the carousel. This can be done as separately, listing all of the items linked to different pages; or as one page, providing the full information of each item. The full definition of ListItem is available at Schema.
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