Google Search can also expose sitelinks. This results in a white box with links to subsections of a website appearing under the results on the SERP, which can help users reach the right sections of a website. Google Search can also automatically add a sitelinks search box or sitelinks search result to your site if it can prove to Google that the search intent of the users is not being served the content through other means. Here is an example of a sitelinks search result, which is shown for searches related to ‘DisneyWorld’
The sitelinks feature includes an embedded search box that provides quick access to a website’s search results. Google Search can automatically add this search box to your site if it detects content that qualifies as technical information for a search question or a result that answers a question.
Structured Data and Sitelinks
A search box can also be added to your website, so long as you’re using its own search engine embedded in the site. Then, use the WebSite schema markup to provide structured data for the search box. The full definition of WebSite can be found at Schema.
Travel and Tourism
Travellers have mentioned that research is the most common way in which they make travel decisions after discovering different brands. In the current cyber world, 70% of this search is conducted on smartphones — and with the development of newer technologies, it can be expected that this will soon be done by virtual assistants and that there will be more options for travelers to choose from. In order to ensure that you stay relevant in this search process, it is necessary to include specific information that entices the researcher.
Top things that people look for while they are planning their travel include prices, hotel reviews/pictures/cost/availability, travel schedules, and activities in the destination. Studies show that adding rich snippet content to your listing can boost click through rates by 30%. A brief description of how different organizations can achieve better results is given below.
Recently, we did an experiment to estimate the impact of structured data on local SEO with Google My Business. The results are remarkable, you can find them on this Local SEO schema markup article.
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