A featured snippet features a website in a specialized format, providing a relevant passage and an accompanying photo. Featured snippets on Google may lead to higher CTRs, due to their more highlighted presence and description.
To increase the odds of being featured in a featured snippet, your website should include at least a brief description relevant to the topic. The more precise and vivid you are in your descriptions, the more likely it is that Google will understand your webpage. A more careful selection of keywords will also help Google’s algorithm understand the website.
Structured Data and Featured Snippets
Structured data may help, but it’s not always needed to appear with a featured snippet. In this case the most relevant answer with a well-curated formatting is often enough.
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