By Googolo

4 years ago

A selection Google’s rich snippets and SERP features and how you can acquire these snippets to feature your own website using schema markup.

News Packs and Carousel

News Carousel example

Google Search can provide a carousel of rich results. In some cases, this content is delivered in AMP (Accelerated Mobile Pages) format, which is able to download and process data quickly. 

Create and include excellent web pages addressing specific keywords and optimize your site for mobile search and for each targeted intent. Use your website’s keywords strategically, in SERPs that have higher KPI’s. The News Carousel appears for search queries like “To Kill a Mockingbird” or “The story of Oskar Werner”. It consists of up to nine links related to a specific topic.

The News Packs are an expanded pack of all the major news sources into one big picture box. This results in a cleaner layout in Google Search results. To increase the CTRs of your news article, you should update your website with high-quality content and follow the guidelines to get into Top Stories.

Structured Data and Google News

To increase the chances of being pulled into the News feed, it’s recommended to follow general best practices for news reporting. In addition, news sites should have robust online presence and be actively engaged with Google’s search algorithm and Google News content guidelines. In addition, using the ListItem schema markup to add structured data to your news content. The full definition of ListItem is available at Schema.

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