An Important Note on Structured Data
Much of these rich snippets require the development of structured data to fully utilize their benefits. Structured data is an on-page markup that adds additional information to your website and provides it to users seeking relevant information on the SERP. It utilizes HTML coding and Schema markup to communicate with the search engine regarding your content.
Here is what Google states on its introductory guide to structured data:
Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general.
In this article, you will find more specific information on how to optimize your content for each type of rich snippet using structured data.
We at WordLift can help you develop structured content for your website, not only to be on the Google SERP, but to appear in the newer, much more engaging content found in rich snippets. We’ll go through the types and uses of much of this data using the schema markup. If you’re wanting more specific uses of structured data or how best to utilize it for your content, we’re always happy to provide our services and assistance.
Do you want to ensure that your schema markup aligns with the best practices of Google and Bing and validates against their guidelines? Do you want to know if the syntax is correct and validates against the schema.org vocabulary? Run a structured data audit by using our free app.
Informational – The Do-It-All Features
Some search features are just as potatoes: they can be served in a number of different ways and are a good pairing with a good number of different plates. In this page, you will find out how to obtain visibility with:
- Featured snippet
- Answer Box Results
- Explore Panel
- Knowledge Graph Carousel
- Site Links
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