People Also Ask (PAA) is a rich snippet that contains a selection of questions that are similar to those found in a Q&A section of a website. Each question in the snippet can be opened to reveal its corresponding answer. As a question is selected, the revealed answer lists to a website and the snippet expands to add more questions related to the one answered.
If you want the answers in the snippet to link back to your website, start by optimizing your content for each targeted query. Adding keywords to headings and use paragraph tags also helps. Keep in mind that if you want to be on a PAA snippet list for a particular question, you will want to make sure your content meets the News Publisher criteria for fact checks.
Structured Data and PAA
Utilizing structured data is a vital aspect to having your website provide answers on the PAA snippet. Using the Schema.org markup, answers can be provided in different forms, such as: specific questions from an FAQ or Q&A page (Question markup), specific questions and their specific answers (QAPage markup) or instructions on how to achieve a result by following sequential steps (HowTo markup). Using these markups will make your content more likely to appear on the SERP as part of a PAA snippet. Read the full definitions of Question, QAPage and HowTo on Schema.
Must Read Content
Why Do We Need Knowledge Graphs?
Learn what a knowledge graph brings to SEO with Teodora Petkova
2x Your Video SEO in 3 Simple Steps
Use videos to increase traffic to your websites
SEO Automation in 2021
Improve the SEO of your website through Artificial Intelligence
The Power of Product Knowledge Graph for E-commerce
Dive deep into the power of data for e-commerce
Touch your SEO: Introducing Physical SEO
Connect a physical product to the ecosystem of data on the web