A Frequently Asked Questions (FAQ) page uses official questions from a website on a particular topic. Note that this is only for official answers and questions and should not include content submitted by other users. This rich snippet appears in a block comprising of a series of similar questions, similar to the PAA section. The block titles indicate more specific questions. A FAQ page is useful for:
- General business enquiries
- Inquiries arising from brand properties
- Inquiries concerning long-form products
- Inquiries concerning specific products
Each question in a FAQ page depends on the answer provided. The more Google can provide answers, the more chances there are for users to find their way to the right website. For each section, it’s recommended that you add a title describing the content of the questions as a means of content organization and helping Google identify your content.
The FAQ type indicates that the page contains a question and answer excerpt. If the content is a long-form answer, you may want to consider including an FAQ section on your website.
Structured Data and FAQ
Note that FAQ is a structured data dependent feature which uses the FAQPage schema markup. You can use the Structured Data Testing Tool to validate and preview your content. The full definition of FAQPage is available on Schema.
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