Videos
HowTo is not the only means of providing tutorials or demonstration content, videos can provide an equally beneficial means of doing so. When it comes to many types of software, especially visual-based software, embedded videos in the SERP can provide a convenient method of delivering tutorial and demonstration content. Make sure your video follows the proper guidelines for it to be featured in the SERP as part of a video carousel.
Structured Data and Videos
Image markup is preferable but is not required. The width and height of the video should reflect the visual content. The description should include keywords and should clearly and specifically identify the video content as a whole. The description must also be relevant and unique.
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