Get Rich Snippets on Google’s SERP with Schema.org

AMP

Accelerated Mobile Pages (AMP) results, also called AMP highlights, are an expanded pack of all the necessary website’s pages on your website that are now enhanced with interactive features. Responsive web design is preferred over classic SEO because it allows users to reach your website faster on mobile devices.

These results include the full-width page that contains your page information. In fact, the result might display up to the page’s width and height.

Structured Data and AMP

In this case, specific structured data is not required, but AMPs are powerful if they include structured data. Read more if you want to optimize your AMP pages with schema.org markup.

E-commerce, Marketplace, and Online Business

By 2023, eCommerce retail purchases are expected to rise from 14.1% to 22%. The number of people buying goods online has increased, and will continue to do so. 

Considering this, it is going to be more and more important for retailers to optimize on their online visibility of products and drive more revenue. Rich snippets not only allow the brand to control the product information but they also give you the opportunity to stand out to people who are already looking for your product/service.

For an e-commerce, shopping panels and ratings on Google’s SERP can make the difference in terms of selling the goods or not. In this context, it’s essential to learn how to get your spot on Google Shopping and structured data can help you with this: learn which other types of rich result can help and how in the following paragraphs.