Get Rich Snippets on Google’s SERP with Schema.org

Places and Maps

Places and Maps is a snippet which brings up localized information about a place such as listed by a name or address. This feature is prominent on both desktop SERPs but more so with mobile results. Make sure to keep location information available and up-to-date along with key indicators that help Google identify the location, such as: names, addresses and contact information.

Structured Data with Places and Maps

Structured data relevance for the Places has not being documented by Google or suggested by anyone else for the moment being. Still, structured data may help Google better understand and classify your content in order to include it.

News Publishing

The very first organic results page sees a traffic of about 32.5% while the 2nd page sees only 17.6%. These statistics bring to light the necessity of having a website display on the first results page. The carousel is often the first display that comes up when people are looking for something that is in the news. News websites and podcasts can greatly optimize their search engine presence by curating the content specifically for the news carousel and for the sport knowledge card.

In order to increase the click through rate through a carousel, news sites must ensure that their platform uses structured data as recommended by Google. An easy- to-understand explanation of the different features that can be used to achieve better results is given in the following paragraphs.