By Googolo

4 years ago

A selection Google’s rich snippets and SERP features and how you can acquire these snippets to feature your own website using schema markup.

Job Search

Job search rich snippet

A job posting is a rich snippet that contains public information, means that anyone can apply while a job posting that is private, means that only employees may apply. The former type of job posting is known as “openings.” The latter type of job posting is known as a “closed captioning.”

Job postings must fairly represent the hiring organization and job to be performed by the applicant.

Here are a number of important details to keep in mind when posting your job within a job search:

  • The job can be performed at a remote location in either Michigan or Texas, but not both. Use jobLocation, jobLocationType, and applicantLocationRequirements.
  • Ensure that the new job posting is displaying for applicants from the original job seeker. This helps Google differentiate legitimate applicants from rip-offs.
  • Provide applicant details, such as the job title, when applying for the remote job.
  • Make sure prospective employees know that you have jobs at remote locations and ensure that job postings are accurate.
  • The listing must be relevant and interesting to the search query. It should not be too broad or not very specific – just enough to give an idea of what the user is looking for.
  • The job posting must provide details about the hiring organization and job location. It should not merely define the job title or description.

Structured Data and Job Search

Structured data can be used to help attract attention to your job posting using the JobPosting schema markup. Using the Structured Data Markup Helper, you can directly paste a URL Link or HTML script into the helper to develop a structured data set. The details listed above should provide information needed for the development of the structured content. The full definition of JobPosting is available at Schema.

Don’t forget to remove your job posting once the job expires. You can do this by removing the JobPosting data, deleting the page, or ensure the validThrough property is tagged and set to a date when the offer expires.

Retail Business

In continuation of the retail apocalypse, which started in 2010, it is further expected that around 14000 stores will close by the end of 2020. While e-commerce is the main cause of this, online marketplaces such as Amazon have still been able to expand from online to retail stores. Through these dynamic changes taking place, we know that particularly retail businesses need to consider methods to have a legitimate online presence in order to stay relevant in the future.

This allows the consumers to reach the most reliable information and spread digital awareness of their business. Some options to further boost the search optimization might include creating a google profile, displaying a critical review and adding it to the local business listing. Continue reading to learn about the different ways in which you can achieve this. 

Must Read Content

The Power of Product Knowledge Graph for E-commerce
Dive deep into the power of data for e-commerce

Why Do We Need Knowledge Graphs?
Learn what a knowledge graph brings to SEO with Teodora Petkova

Generative AI for SEO: An Overview
Use videos to increase traffic to your websites

SEO Automation in 2024
Improve the SEO of your website through Artificial Intelligence

Touch your SEO: Introducing Physical SEO
Connect a physical product to the ecosystem of data on the web

Are you ready for the next SEO?
Try WordLift today!