Get Rich Snippets on Google’s SERP with Schema.org

Knowledge Panel > Brand

A knowledge panel for a brand, company or product can provide a brief description and important information related to the product. The descriptions are most often pulled from Wikipedia.org, so you may want to update a wikipedia page for your brand.

Along with a description, other information can include: important people, founding year, type of product/service, related items and even fun facts about the company/brand. Make sure your content is up to date, of course, and that you carefully select which keywords are used.

Structured Data and Knowledge Panel for Brand

Brand structured data markup allows your website to appear in Google’s relevant search results for your organization. The Search box appears mainly on desktop search results; however, it can be found also at the top of results in mobile results. The major benefit here is visibility – it offers a thorough overview of your website right on the results page (and often obscures ads that would otherwise appear in its place).