If you’re seeking to promote a mobile application, you can have it appear in the SERP for a snippet to conveniently display your application. Use SoftwareApp for your app to be eligible for this feature. The new SERP features are available to users in the U.S. and Canada.
Structured Data and Software App
The SoftwareApplication schema markup is used for adding structured data to applications. App download links are now also enabled for any apps on the Google Play store. The WebApplication and MobileApplication subtypes for markups are also supported by Google. The full definition of SoftwareApp is available at Schema.
When it comes to optimizing your website for Google’s SERP, being the first blue link doesn’t hold the same value that it used to. That’s why it’s more important to focus on developing structured data so that your website can be featured in a rich snippet. These rich snippets are both more engaging and reliable to users, hence why they’ve taken much of the spotlight over the past couple of years. In understanding how the different types or rich snippets work and how you might begin to optimize your website’s content and function.
We hope this guide has been both informative and useful in providing you with the knowledge on SERP rich snippets and structured data. If you’re interested in learning more about rich snippets, structured data or other matters discussed in this guide, we’re happy to answer questions or concerns.
Methodological Note: this content has been mostly drafted by Googolo, our AI-writer, but it also required a huge team effort. Christopher Newell, Andrea Volpini, Doreid Haddad and Maria Silvia Sanna contributed to this article.
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