A podcast carousel is a rich snippet that features different podcast shows or episodes To increase the chances of being pulled into the Podcast search box, it’s recommended to follow general best practices for podcast SEO. That means including the target keywords in the content, optimizing the audio quality, and the RSS feed for the podcast in addition to using the proper structured data markup. In the case of news articles, Google may display the episode in its carousel.
Structured Data and Podcasts
The RSS feed must conform to the RSS 2.0 specification and should contain the necessary tags and information. If you want your podcast to be featured in a carousel, make sure to use the ListItem schema markup.
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