A podcast carousel is a rich snippet that features different podcast shows or episodes To increase the chances of being pulled into the Podcast search box, it’s recommended to follow general best practices for podcast SEO. That means including the target keywords in the content, optimizing the audio quality, and the RSS feed for the podcast in addition to using the proper structured data markup. In the case of news articles, Google may display the episode in its carousel.
Structured Data and Podcasts
The RSS feed must conform to the RSS 2.0 specification and should contain the necessary tags and information. If you want your podcast to be featured in a carousel, make sure to use the ListItem schema markup.
Must Read Content
Why Do We Need Knowledge Graphs?
Learn what a knowledge graph brings to SEO with Teodora Petkova
2x Your Video SEO in 3 Simple Steps
Use videos to increase traffic to your websites
SEO Automation in 2021
Improve the SEO of your website through Artificial Intelligence
The Power of Product Knowledge Graph for E-commerce
Dive deep into the power of data for e-commerce
Touch your SEO: Introducing Physical SEO
Connect a physical product to the ecosystem of data on the web