By Googolo

4 years ago

A selection Google’s rich snippets and SERP features and how you can acquire these snippets to feature your own website using schema markup.

Google Flights

Google Flights snippet displayed on SERP

Google Flights is a snippet that acts as a flight finder embedded in the SERP. Airlines can use this feature to better understand the search intent of their users, and therefore what the users are looking for. If the users are looking for a flight to Miami, for example, the results will likely show a flight to Miami. However, When searching with pay per click, users may end up paying more for the same search result. It’s a great feature from a users point of view; However, some website owners have taken issues with it.

A booking engine such as FlightAdd can be used to make queries. The booking engine uses Google My Business and other relevant business information, and ranks the best available flights accordingly.

Structured Data and Google Flights

You can use the markup for Flight to add structured data to your flight. The rankings are based on a syndicated list of flights, which Google aggregates and displays in SERPs. The full definition of Flight can be found at Schema. 

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