We know that even if SEO and Content Marketing are crucial operations for every business with a long time period growth strategy, sometimes many people decide to bet all the budget on Paid advertisement. Why?
Every business which plays a role in a different industry knows that one of the best channels to attract leads is to provide useful content on the web, but SEO seems to need too much time in order to rank and start getting leads for your business. This is not an absolute truth, of course, SEO is not as immediate as paid advertisement, but working on it in a few months you could have built a great business saving a lot of budget.
We work in the SEO industry and we know perfectly well that the only thing that really matters to clients are numbers, you can fill your their publishing amazing content and breathtaking pictures, but if you do not optimize them working on SEO you’ll never get positive numbers in terms of results.
Today I want to show you a few case studies, where SEO played a crucial role.
I want to share with you some of our numbers by creating a shortlist with 7 of the best SEO case studies we have collected during our experience.
Get comfortable and find the best solution that could suit your business.
Table of contents
- Gadget Flow: +198% on Organic Growth with a Knowledge Graph
- Windows Report: over 1 Mln new organic users per month
- Tharawat Magazine: +321% in terms of traffic
- SalzburgerLand: +92.65% more users via organic search
- Freeyork: pages enriched with WordLift are performing 2.4 times better
- 7wData: +60% more users via organic search
- Espiritismo.tv: +198% more website users
Gadget Flow is the original product discovery platform for staying up to date with the latest tech, gear, and most incredible crowdfunding campaigns. The iOS and Android apps are now reaching over 30 million people per month, and they support AR and VR for next-level product exploration.
They wanted to find innovative solutions to boost their organic traffic and their visibility on search engines.
Even though we had a pretty good structure before we implemented WordLift, the logic of your software opened our eyes in regards to content organization, importance, and hierarchy. We now focus on relevancy for each of our categories. We try to show our users relevant content to continue exploring — without using any AI or deep data tech that most social media platforms use these days. We believe that we can still deliver high-quality, relevant content by respecting our customers’ privacy, and so far, we are doing a great job at it.
In one year of VIP consultancy, WordLift helped Gadget Flow build an enterprise knowledge graph to enhance SEO and implement a sophisticated entity-based content model. We have used the most advanced features of our product, such as WordLift mappings, all entity types support, VideoObject markup and automatic text summarization. Adding structured data to Products, Reviews, Blog Posts, Categories, and Videos is at the core of the growth strategy plan for this advanced product discovery platform.
- In three months, organic traffic to news articles grew by 198% year over year
- Organic traffic on video content grew by 185% in terms of clicks
- Reviews gained 100% more clicks.
Windowsreport.com, is an independent online publication founded in the Fall of 2012 and based in the UK, that covers Microsoft’s Windows platform along with its related products and services, all in the aim of contextualizing the wider implications of their development in the world of technology.
Their traffic stalled for a long period of time.
As agreed with the client, they needed something more instead of the traditional SEO improvements they could find on the web, that’s why we decided to build a linked graph for the magazine on data.windowsreport.com and we re-designed how content is organized by using the entity-based content model.
Over 1 Mln new organic users per month
is one of the world’s foremost publications on family-owned businesses. With over a decade of experience and a thousand published articles, we have established our publication as a source of inspiration for business owners and experts alike.
Tharawat Magazine’s team wanted to introduce an SEO approach in their editorial workflow in order to grow their traffic.
When we started working with them we quickly noticed that they were under-utilizing the wealth of content we had. WordLift stepped in, cleaned up and structured over 1000 articles to increase their visibility. The accelerated returns over the last 5 months are a result of our editorial team’s understanding of how to read the traffic data to make editorial planning more SEO friendly.
+321% in terms of traffic.
(SLTG) is the agency responsible for marketing, development, and promotion of tourism in the region of Salzburg. Its main challenge is to attract and engage travellers from around the world, to meet their needs at the right time and to develop new travel products.
attract world travellers from around the world with first-in-class engaging content.
In this case, we had to build the digital pathways to bring travellers to SalzburgerLand,
We started studying travellers’ behaviour using regional open data on inquiries, bookings, and visits along with search intents.
This analysis helped us define (and re-define) market segments, personas, and information needs for each target group.
We organized existing and new content around different travellers and in the end, we had created their own enterprise knowledge graph using linked data and semantic technologies.
+92.65% more users via organic search
Freeyork is A community-driven platform where users share their stories and artwork. Freeyork covers all aspects of contemporary art helping artists to get known.
As a small publisher competing with bigger players, Freeyork’s editorial team needed a secret weapon to be productive and to stay ahead of their competition. Therefore, they chose to rely on AI to improve the magazine’s editorial workflow.
Freeyork chose WordLift to annotate its content with schema.org markup in order to improve content organization and SEO.
In three months, the number of organic sessions increased by +18.47% and the number of new users grew by +12.13%.
7wData is a blogging platform to foster innovation & matchmaker between people and products, and foremost is here to trigger your data appetite
build a one-stop place where you can find all information regarding data, but needed something specific to interconnect the content assets.
In this case, we built the knowledge graph and it also interconnects the content assets, with minimal effort.
At the same time, it prepares and optimizes its content for search engines and voice search, which allows people to find my content in an even easier way.
+60% more users via organic search
Espiritismo.tv is a Brazilian platform for spiritual videos and lectures. The editorial project is aimed to provide a complete television channel with a range of insights, seminars and readings focused on the world of spirituality and inner growth.
- Increase the website visibility and getting good rankings on the search results and bring more visitors to the website.
- Increase the time spent by viewers on the website pages.
They started using WordLift to create their own vocabulary, enriching the taxonomy of the website with entities linked to Spiritism and revolve around this subject. The creation of Espiritismo.tv’s vocabulary, as well as the strategic enrichment (and marking) with the quality content of each of the entities created, has been at the heart of the strategy for almost a year.
- number of website users has increased by 198% and 3 videos from the site featured on Google Discover, which earned them 80,000 impressions in two days.
- page views per session have increased 68,68%.
In conclusion, I want to be sure you know that what we do is not just for publishers, actually, every online business needs Semantic SEO, Structured Data and a Knowledge Graph.
This is the future of Search engine marketing and this is the right moment for gaining an advantage over your competitors.
Must Read Content
Why Do We Need Knowledge Graphs?
Learn what a knowledge graph brings to SEO with Teodora Petkova
2x Your Video SEO in 3 Simple Steps
Use videos to increase traffic to your websites
SEO Automation in 2021
Improve the SEO of your website through Artificial Intelligence
The Power of Product Knowledge Graph for E-commerce
Dive deep into the power of data for e-commerce
Touch your SEO: Introducing Physical SEO
Connect a physical product to the ecosystem of data on the web