We know that even if SEO and Content Marketing are crucial operations for every business with a long time period growth strategy, sometimes many people decide to bet all the budget on Paid advertisement. Why?

Every business which plays a role in a different industry knows that one of the best channels to attract leads is to provide useful content on the web, but SEO seems to need too much time in order to rank and start getting leads for your business.  This is not an absolute truth, of course, SEO is not as immediate as paid advertisement, but working on it in a few months you could have built a great business saving a lot of budget.

We work in the SEO industry and we know perfectly well that the only thing that really matters to clients are numbers, you can fill your their publishing amazing articles and breathtaking pictures, but if you do not optimize them working on SEO you’ll never get positive numbers in terms of results.

Today I want to focus the attention on the publishing industry, a specific sector where SEO has always played a crucial role which grew day by day due to Google’s updates.

Google Discover and the Top Stories are cannibalizing a large part of the traffic, that means if you want to bring traffic to your site, you have to get in one of these advanced features of Google and better your editorial strategy.

I want to share with you some of our numbers creating a checklist with the 5 best SEO case studies we have collected during our experience in the publishing industry.

Get comfortable and find the best solution could suit your business.

Windows Report

Windowsreport.com, is an independent online publication founded in the Fall of 2012 and based in the UK, that covers Microsoft’s Windows platform along with its related products and services, all in the aim of contextualizing the wider implications of their development in the world of technology.

Problem:
Their traffic stalled for a long period of time. 

Solution:
As agreed with the client, they needed something more instead of the traditional SEO improvements they could find on the web, that’s why we decided to build a linked graph for the magazine on data.windowsreport.com and we re- designed how content is organized by using the entity-based content model.

Results:
Over 1 Mln new organic users per month


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Tharawat Magazine

Tharawat Magazine is one of the world’s foremost publications on family-owned businesses. With over a decade of experience and a thousand published articles, we have established our publication as a source of inspiration for business owners and experts alike.

Problem:
Tharawat Magazine’s team wanted to introduce an SEO approach in their editorial workflow in order to grow their traffic.

Solution:
When we started working with them we quickly noticed that they were under-utilizing the wealth of content we had. WordLift stepped in, cleaned up and structured over 1000 articles to increase their visibility. The accelerated returns over the last 5 months are a result of our editorial team’s understanding of how to read the traffic data to make editorial planning more SEO friendly.

Results:
+321% in terms of traffic.


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SalzburgerLand

SalzburgerLand Tourismus (SLTG) is the agency responsible for marketing, development, and promotion of tourism in the region of Salzburg. Its main challenge is to attract and engage travelers from around the world, to meet their needs at the right time and to develop new travel products.

Problem:
attract world travelers from around the world with first-in-class engaging content.

Solution:
In this case we had to build the digital pathways to bring travelers in SalzburgerLand,
We started studying travelers’ behavior using regional open data on inquiries, bookings, and visits along with search intents.
This analysis helped us define (and re-define) market segments, personas, and information needs for each target group.
We organized existing and new content around different travelers and at the end we had created their own enterprise knowledge graph using linked data and semantic technologies.

Results:
 +92.65% more users via organic search

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7wData

7wData is a blogging platform to foster innovation & matchmaker between people and products, and foremost is here to trigger your data appetite

Problem:
build a one-stop place where you can find all information regarding data, but needed something specific to interconnect the content assets.

Solution:
In this case we built the knowledge graph and it also interconnects the content assets, with a minimal effort.
At the same time, it prepares and optimizes its content for search engines and voice search, which allows people to find my content in an even easier way.

Results:
 +60% more users via organic search

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Espiritismo.tv

Espiritismo.tv is a Brazilian platform for spiritual videos and lectures. The editorial project is aimed to provide a complete television channel with a range of insights, seminars and readings focused on the world of spirituality and inner growth.

Problem: 

  • Increase the website visibility and getting good rankings on the search results and bring more visitors to the website.
  • Increase the time spent by viewers on the website pages.

Solution:
They started using WordLift to create their own vocabulary, enriching the taxonomy of the website with entities linked to Spiritism and revolve around this subject. The creation of Espiritismo.tv’s vocabulary, as well as the strategic enrichment (and marking) with the quality content of each of the entities created, has been at the heart of the strategy for almost a year.

Results:

  • number of website users has increased by 198% and 3 videos from the site featured on Google Discover, which earned them 80,000 impressions in two days.
  • page views per session have increased 68,68%.

Read more

In conclusion, I want to be sure you know that what we do is not just for publishers, actually every online business needs Semantic SEO, Structured Data and a Knowledge Graph.
This is the future of Search engine marketing and this is the right moment for gaining an advantage over your competitors.

Are you ready for the new SEO?
Try WordLift now!

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