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More sessions from Google
Founded by Samur Isma in 2009, Freeyork is a community-driven design magazine which aims to spread the works and stories of upcoming artists. It is an eye wide-open on all kind of visual contemporary art and publishes a huge amount of inspiring content that helps artists and studios to get known and design-lovers to find new artists and creative ideas from all around the world.
The Challenge
Freeyork publishes 25-30 articles a week employing just two editors. As a small publisher competing with bigger players, Freeyork’s editorial team needed a secret weapon be productive and to stay ahead of their competition. Therefore, they chosed to rely on AI to improve the magazine’s editorial workflow.
The Solution
Freeyork chose WordLift to annotate its content with schema.org markup in order to improve content organization and SEO.
I wanted to make WordPress more intelligent and that’s exactly what WordLift does. At first, when I introduced WordLift to the team, they were skeptical about it and stated “Why we need this, tags are doing the same job with a less effort anyway”, but I kept on pushing because there is a huge potential in this.
Samur IsmaThe Results
After the fist three months, WordLift improved the number of organic sessions (+18.47% increase of sessions from Google) and the number of new users with a double digit growth (+12.13% of new users).
On average, pages enriched with WordLift compared with all the other pages, are performing 2.4 times better in terms of page views and in terms of sessions.
Wanna learn more details?
Read more about how Freeyork is using AI to improve its editorial workflow.