The Best AI SEO Software in 2025

In this article, I’ll be walking you through the top AI SEO tools I have been using or plan to incorporate in my 2025 SEO strategy as a marketing manager for a SaaS brand.

In each category, I’ll provide some alternatives that you can choose from. I’ll also explore specific features you can use to improve your website’s visibility and get better rankings on Google and other search engines.

But first…

What are AI SEO Tools?

AI SEO tools are advanced software applications that leverage artificial intelligence and machine learning technologies to optimize websites for search engines.

These tools help marketers like you and I to improve various aspects of SEO, including keyword research, content creation, on-page optimization, technical SEO, and performance analysis.

Benefits of AI Tools for SEO

AI SEO tools offer a wide range of benefits that can significantly enhance the efficiency and effectiveness of search engine optimization efforts. Here are some of my favorite ones:

1. Derive data-driven insights – AI SEO tools analyze vast amounts of data to provide actionable insights, helping marketers make informed decisions.

2. Keyword Research – These tools can identify high-performing keywords, suggest related keywords, and analyze keyword trends to optimize content for search engines.

3. Content Optimization – I especially love how AI SEO tools can analyze existing content and suggest improvements to enhance relevance, readability, and SEO performance. This includes optimizing meta tags, headings, and other page content.

4. Content Creation – Some AI tools can assist in content creation by generating topic ideas, writing drafts, and even creating entire articles based on given parameters. I like to take the extra step to personalize any AI-generated content and avoid publishing content that sounds too robotic. 

5. Automated Reporting – I use AI SEO tools to generate detailed reports on website performance, keyword rankings, backlink profiles, and more, which saves me time and effort.

6. Cost Efficiency – By automating various SEO tasks, AI tools can reduce the need for manual labor, saving time and resources.

7. Predictive Analysis – I find it really useful when AI tools predict future trends and performance. As a marketer, it helps me stay ahead of the curve and adjust my strategies accordingly.

8. Technical SEO – You can also use these tools to identify and fix technical SEO issues such as broken links, duplicate content, and site speed problems, ensuring a smooth user experience and better search engine rankings.

9. Link Building – AI can identify potential backlink opportunities, analyze the quality of backlinks, and help build a strong backlink profile.

10. Local SEO – I also use AI tools to optimize our site pages for local search, improve local search rankings and attract more local customers.

11. Competitor Analysis – I feel like a top-secret spy whenever I use AI tools to monitor competitors’ SEO strategies, identify their strengths and weaknesses, and get insights to outperform them.

12. User Experience (UX) Improvement – AI tools for SEO can also help you to analyze user behavior on a website and suggest improvements to enhance the overall user experience.

Case Studies of AI Tools Driving SEO Results

To provide practical insights and inspiration, we have compiled a collection of case studies showcasing businesses that have successfully implemented AI SEO software. These real-world examples highlight the tangible benefits of using AI-powered tools to enhance SEO strategies, improve search engine rankings, and drive more organic traffic.

Discover how companies across various industries have leveraged AI to achieve remarkable results in their SEO efforts. From automating keyword research and content optimization to gaining a competitive edge through advanced analytics, these SEO case studies offer valuable lessons and actionable takeaways.

Explore our detailed case studies to see how AI SEO software can transform your digital marketing strategy and help you stay ahead of the competition. Visit our Case Studies page to learn more about the success stories and best practices from leading businesses.

Top AI Tools for SEO in 2025

Let’s dive into my top Search Engine Optimization tools powered by Artificial Intelligence. I will show you exactly what makes each of them a unique tool you can incorporate into your SEO strategy.

Jim Yu, the CEO and founder of Bright Edge, released an article in which he divided these SEO tools into three categories:

• automation;
• insight;
• personalization.

I have broken these tools into the corresponding categories to help you understand how you can integrate them into your SEO workflow.

Insight Tools

In the tools in this category, AI allows you to perform research at a broader and more profound level. Thus, you can get valuable data and information to define a more effective strategy to gain advantages over competitors. Think, for example, of market trend analysis and competitive insights, reports on SERPs performance and user search intentions, and budget management for pay-per-click campaigns.

With this data and information, you can:

• Understand the underlying needs in a customer journey;
• Identify content opportunities;
• Define the opportunity space in the competitive environment;
• Map intent to content;
• Use structured data and markup; 
• Invest in more long-tail content;
• Make sure content can be scanned and surfaced quickly by all user agents.

X HubSpot’s AI Search Grader

The AI Search Grader from HubSpot helps you understand your brand’s visibility in AI search. It shows how your products or services are viewed by AI models. You can identify areas to improve your search performance.

Unlock insights into your brand’s performance on platforms like OpenAI, Perplexity, and Gemini. You’ll get a free analysis of brand sentiment and share of voice. The tool gives you a score showing your overall performance.

With the AI Search Grader, get a detailed analysis to see strengths and weaknesses. This gives you insights to improve your marketing. Spot opportunities for growth, boost brand awareness, and adjust your strategy. You can fine-tune your approach to improve brand sentiment and increase share of voice.

Bright Edge

Bright Edge is a platform that contains several modules to help content marketers with optimizing their content. The software includes: DataCube, Hyperlocal, Intent Signal, Keyword reporting, Page reporting, Content recommendations, Share of voice, Site reporting and story builder.

An exclusive feature is their Hyperlocal add-in. This aspect allows users to map out keywords in a specific region; either a country or city. Bright Edge’s Content Recommendations allows reading through precise suggestions on each page. It personalizes each page on your site according to what that specific page contains.

The platform provides a unique way to view how various SEO changes impact the brand.

Story builder combines data from several website pieces to create aesthetic tables and charts, making it easier to decipher the data.

MarketBrew

This AI SEO software is unique in how quickly it distributes information to the consumer. MarketBrew provides each company with step by step on-site training and an open plan to implement the program. The software prides itself on its search engine modeling, producing information in only one and a half hours.

Their process involves coding a base search model and adjusting it to fit your target search engine, to which they claim they can accommodate any search engine. Their machine learns the exact algorithms that include which search engine you want to use. This tool provides the user with a precise description of what distinguishes the first result from the second one; such as the HTML content or even the META description. This cuts off time that a user spends manually analyzes the inner workings of the results.

MarketBrew also conveniently provides the user with exact ways to resolve the issues with your ranking, which you can then test again within hours. This software overall provides a great visual explanation as well as step-by-step ways to swiftly and resourcefully improve your site.

Can I Rank?

Can I Rank? gathers information from various Search Engine Optimization websites, then takes the extra step to elaborate with suggestions. Their artificial intelligence method provides the user with data that leads them in the right direction to boost their content, backing it up with more than 200,000 websites.

Can I Rank? offers a keyword difficulty score to allow the user to judge which exact keyword will work for their specific website. The analysis is all done by a machine-learning system that focuses heavily on data instead of strict opinions. This website is efficient for those who want data to back up why they should change and what they should adjust.

Overall, Can I Rank? lives up to their name by showing users exactly what sets them apart and how they can improve that.

Pave AI

Pave AI is an Artificial Intelligence based tool that turns Google Analytics data into helpful insights to improve your everyday marketing strategy. Its algorithm integrates marketing data from different platforms (such as Adwords, Facebook Ads & Twitter Ads) and analyzes them, making it easy to understand what works and what can be improved.

Pave AI offers personalized reports and data-driven recommendations, crossing your data with 16+ million possible combinations to identify the most relevant insights across all marketing channels. I recommend this tool if you wish to cut the time spent on analytics and you need a quick tailor-made solution to turn meaningful insights into effective marketing strategies.

Diib

Diib is an AI SEO tool that allows you to manage all your analytics, gauge your performance, and identify growth opportunities in one platform. With it, you can improve the performance of your website, starting from the collection of data that is produced by the analysis of your website, those of your competitors, and the industry benchmark, so you know how to grow. 

Diib allows you to research the best keywords for your business and suggests what changes to make to your site to rank better on Google. It also helps you be present on social media consistently and engage your audience with appropriate content.

Keyword Insights AI

This tool uses state-of-the-art natural language processing and the analysis of search engine result pages to group keywords into similar groups, based on the search intent behind them. 

Starting from the list of your keywords and selecting the insights you want to get (Cluster, Context, Rank), Keyword Insights AI produces a report that you can use to optimize your website and improve your SEO. In fact, by analyzing the output thus obtained, you will be able to select which keywords to use in the single pages and which to subdivide into more pages. 

Morphio

Morphio is a AI SEO platform that enables digital marketers to collect all their data in a single dashboard. It allows users to track a website’s performance against set goals and predict trends to drive results while avoiding mistakes.

With the ability to leverage countless data sets for their marketing activities, users can instantly correlate the data with their respective ROI.

By automating data analysis, you get real action items that help you quickly improve your rankings.

Automation tools

SEO requires consistency and long-term attention. AI, in this case, allows us to automate specific tasks saving time to use in other vital areas, such as strategy and creative content creation.

So, with this kind of tool, you can automate SEO, and in some cases scale it. 

In particular:

• Technical audits;
• Keyword research;
• Content creation;
• Content optimization;
• Content distribution;
• Tag management;
• Internal linking.

WordLift

WordLift helps your website speak Google’s native language by converting your content into a format easily understood by search engines: structured data.

Leveraging Natural Language Processing and AI, WordLift analyzes your content and identifies the most relevant topics for your business, organizing them into entities. Each entity describes an idea, concept, person, or place you’re talking about on your website. The entities are saved in a vocabulary. But WordLift goes deeper. It correlates the entities in your vocabulary and turns the information into linked data, creating a Knowledge Graph.

The Knowledge Graph is the infrastructure behind your content that makes it understandable to Google and search engines, on the one hand. It makes your information well contextualized and relevant, on the other hand. This makes your website rank better on search engines, and at the same time, users spend more time on your website. So that your website is shown high in the search results and by offering users relevant information, it leads them to spend more time on your website. 

Its most interesting features include: 

• Automatic Schema Markup
• All Schema.org types 
• Content recommendation widgets
• Rich snippets
• WooCommerce SEO
• Automatic summarization
• Image SEO
• Custom Knowledge Graphs 
• SEO training and tutorials

SearchAtlas

SearchAtlas AI SEO Automation Software (branded “Search Atlas,” powered by OTTO SEO) is an all‑in‑one platform tailored for agencies and brands aiming to streamline and scale their SEO processes. Its core strength is the OTTO AI engine, which automates technical optimization—such as meta tags, schema markup, internal linking, and Google Business Profile management—handling up to ~98% of such tasks automatically. It also integrates bulk site audits, automated crawling (up to 1 million pages per crawl), and rank tracking paired with Google Search Console for precise insight into content performance.

Beyond technical tasks, SearchAtlas excels in content planning and optimization powered by AI. It offers features like content briefs, NLP‑driven suggestions, real‑time scoring, and keyword clustering—meaning you can generate optimized outlines, full drafts, and even AI‑written articles ready for one‑click publishing on WordPress or Shopify. Predictive analytics help users align pages to formats like featured snippets, enhance readability, and fine‑tune structure for SERP dominance.

Built with agencies in mind, SearchAtlas supports white‑label dashboards and reporting, multi‑seat access, and deep integration with platforms like GSC, GA, and WordPress. Pricing scales from $99/month (1 OTTO activation) to $399/month (for Pro-level multi-site and advanced AI). With real‑time site monitoring, link‑building outreach tools and a growing user base of 5,000+ agencies, it’s positioning itself as a go‑to AI‑enabled SEO growth engine.

Alli AI

Alli AI SEO software offers several AI-powered SEO features to improve and optimize your website content strategies. The tool provides the user with an easy and powerful way to increase traffic, build quality backlink and scale business outreach.

Alli AI uses Machine Learning technology to simplify the SEO process through an all-in-one software tailored for each client and packaged into a pretty nice UI. The process includes: planning your SEO strategy, finding backlinks, getting code and content optimizations in addition to tracking your traffic progress.

SE Ranking

SE Ranking is an all-inclusive SEO software that helps you automate many of your SEO efforts. It offers a complete set of tools for keyword position tracking and research tools, website auditing, competitor analysis and more. SE Ranking can also provide you with a step-by-step marketing plan to follow.

Its Keyword Rank Tracker is very accurate, checking all major search engines, locations and devices, and showing you elements such as Google Maps results, Google Ads rankings and SERP features. 

In addition to the standard SEO tools, the system offers several additional features such as White Label and Social Media Management to take your digital marketing to a whole new level.

AI can also help you automate other tasks. Take a look at these SEO tools for content writing.

SurferSEO

SurferSEO is a useful SEO tool for anyone who wants to optimize and create content that will attract consumer interest.

With this tool, you can plan what content is best for a specific audience and/or niche, create articles with the right tone of voice in a short amount of time, get tips on how to optimize content for better rankings based on keywords, content structure and more, and build high-quality internal links.

In addition, a full website audit can be performed to find out what content is missing and what can be created to drive more traffic to the site.

Squirrly SEO

Squirrly SEO is an all-in-one plugin for WordPress that uses AI for SEO optimization of websites.

It can be installed directly from the WordPress admin panel. It analyzes the website and automatically suggests actions to take to reach the first page of Google and drive more organic traffic to the website.

It also helps create SEO-optimized content and monitor its position in SERPs to ensure that the content regularly appears on the first pages of search engines.

Scalenut

Scalenut is an AI-powered platform designed to simplify the entire SEO content lifecycle and help content rank higher on search engines.

With Scalenut, you can easily perform keyword research and competitor content analysis, create long-form SEO content in less than five minutes, optimize it for SEO, and track your content performance. 

Scalenut stands out for its user-friendly interface and AI-powered capabilities. Whether you’re a founder, SEO strategist, or content creator, the platform offers something for everyone. It’s a valuable resource for those looking to streamline their content strategy and improve online visibility.

Post Cheetah

Post Cheetah is a suite of AI powered SEO tools that allows anyone from SEO noob to SEO pro to quickly and easily create powerful and effective SEO campaigns. Post Cheetah does everything from keyword research, content ideas, page & blog post creation, page indexing, backlink creation, & even reporting.

Post Cheetah empowers you to focus on other aspects of your business while still driving organic traffic to your website. Post Cheetah, you can expect increased website visibility, improved search engine ranking, and ultimately, more visitors and potential customers. Whether you’re a seasoned SEO professional or just starting out, Post Cheetah offers a powerful and user-friendly solution to take your website’s SEO to the next level.

Sitechecker

Sitechecker is a user-friendly All-in-One SEO toolkit that simplifies your SEO tasks. It’s packed with helpful features like thorough website checks, easy keyword tracking, and tools for in-depth research. Plus, it continuously monitors your website’s performance.

The platform also includes special extras like White Label services, which let you brand reports as your own, and a Free On-Page SEO Checker to help improve your site’s content. New features like Backlink Analysis help you understand who’s linking to you, and a Content Optimization tool offers tips on making your website content even better. With Sitechecker, boosting your website’s visibility online becomes much more straightforward.

Personalization tools

Personalization allows you to create relevant and valuable experiences for each customer or user. AI can be your ally in achieving this goal.

In particular, with this type of tool, you can:

• Create content by person and stage of the customer journey;
• Improve the user experience and drive conversions; 
• Use semantically specific pages to associate query and intent;
• Cultivate leads through search and social media; 
• Publish content at the right time on the right networks.

Acrolinx

Acrolinx is a game changer for those in the content marketing and advertising sector. The thought process drastically changes when it comes to optimizing search results. Developed at the German Research Center for Artificial Intelligence, Acrolinx works with 30 tools across the web, such as Microsoft Word and Google Docs, giving you much flexibility with how you promote your content. However, Acrolinx fully supports English, German, French, Swedish, Chinese and Japanese languages.

This AI SEO software defines their evaluation technique with a “scorecard.” They make sure to ask what type of voice you are trying to achieve, to make accurate suggestions for you. Acrolinx works alongside, Salesfore.com, WordPress, Drupal, Adobe Marketing Cloud, and many more. The company provides an efficient guide to make sure that you are creating good content.

MarketMuse

MarketMuse is a AI SEO software that supports the content creation process.

It is an AI-powered assistant that shows exactly which terms and topics you should focus on to be competitive in specific topic categories and dominate them.

MarketMuse uses artificial intelligence to accelerate content development, revolutionizing the way marketers improve organic search rankings.

It uses automation to act as an expert in your niche so you can focus on growing your business.

Clearscope

Clearscope allows you to create Google-friendly content that gets searched, clicked, read and shared to get more visitors to your website.

It also lets you track campaigns and get automated email templates and follow-up emails that simplify and ease your daily work.

To improve workflows, it interacts with third-party programs such as WordPress and Google Docs.

Copy.AI

Copy.ai is the AI SEO tool that helps you to create content. With a few clicks, you can select a type of copy, add a description of your product or service in one or two sentences, and get 10 results from which to choose the one that best meets your needs to build your content“font-weight: 400”>. Then you can decide to run the tool again or to edit the copy and use it. If you are writing an article, you can repeat the process for each block and at the end, you will get the complete content ready to be published.

Copy.ai allows you to design content for your website, your social media posts, and ads, for your e-commerce, and in general for your marketing strategy.

AI Image Enlarger

AI Image Enlarger is the tool that uses AI to enhance images, increasing their resolution without losing quality.

This tool lets you improve the color and contrast in your photos, make them sharper and edit the edges, act on portraits, and make the background of images transparent. You don’t need to have technical skills. Just upload your image, and AI improves and modifies it automatically.

Writesonic

Writesonic you can create original contentt-weight: 400″>, written by AI as if it were written by a human. By entering the topic of your content, the AI produces the text you need for your blog post, email, social media content, etc., ready to be published.

In this way, you can focus on the creative idea. At the same time, the tool thinks about writing the content, allowing bloggers, content managers, editorial teams to save time without sacrificing the quality and originality of the content.

If you want to learn more about SEO tools for content writing, read this article or check out our href=”https://wordlift.io/blog/en/web-stories/seo-tools-for-content-writing/”>web stories.  

AI SEO Tools FAQs

What is AI SEO Software?

Understanding AI, therefore, has a significant impact on search engines and consequently on your website’s SEO. Artificial intelligence allows you to analyze a website’s performance and create more effective SEO strategies by comparing data to competitors and industry benchmarks.

How does AI affect SEO strategies?

Artificial intelligence allows you to analyze a website’s performance and create more effective SEO strategies by comparing data to competitors and industry benchmarks. 

What are the differences between AI-powered SEO tools and traditional SEO tools?

AI-powered SEO tools use artificial intelligence and machine learning algorithms to analyze and optimize websites for search engines. Traditional SEO tools, on the other hand, rely on predetermined rules and manual analysis to optimize websites.

How do I choose the best AI SEO tool for my business?

When choosing the best AI SEO tool for your business, there are some important factors to consider:

• Compatibility: make sure the tool is compatible with your website and any other tools you use.
• Features: Determine what features are most important to your business and choose a tool that offers those features. Common features of AI-powered SEO tools include keyword research, content optimization, link building, and website analytics.
• Ease of use: Choose a tool that is easy to use and understand, especially if you or your team are not well versed in SEO.
• Customer support: Look for a tool that offers good customer support in case you have questions or need help using the tool.
• Price: consider your budget and choose a tool that fits your price range. Remember that more expensive tools may offer more advanced features, but may not be the best solution for your business.

Can AI SEO tools be used by businesses of all sizes?

Yes, AI-powered SEO tools can be used by companies of all sizes. These tools are used to analyze and optimize websites for search engines and can help businesses of all sizes improve their search engine rankings and drive more traffic to their websites.

How do I integrate AI SEO tools into my current SEO strategy?

Here are some steps you can follow to integrate AI SEO tools into your current SEO strategy:

• Identify your SEO goals: Determine what you want to achieve with your SEO efforts, such as increasing traffic, improving search engine rankings or generating more leads.
• Evaluate your current SEO strategy: Take a look at your current SEO measures and see what is working well and what could be improved.
• Research AI-powered SEO tools: Look for tools that offer features that align with your SEO goals and are compatible with your website and other tools you use.
• Choose an AI-powered SEO tool: Choose an AI-powered SEO tool that fits your needs and budget.
• Set up the tool: Follow the tool’s instructions to set it up and integrate it with your website.
• Monitor and analyze results: Use the tool to track your progress and see how it’s helping you achieve your SEO goals. Make adjustments as needed to optimize your use of the tool.

Are AI SEO tools more expensive than traditional SEO tools?

The cost of AI-powered SEO tools can vary widely. Some tools offer a range of pricing options, with advanced features available at higher prices. Other tools may have a one-time purchase price or a subscription-based pricing model.

Follow us at WordLift for more insights on SEO. Furthermore, you can sign up for a 14 days free trial and get the complete AI SEO software experience.