To develop AI systems that deliver value to the end user, it will be critical to focus on fact-oriented information and build validation pipelines that can provide each brand with accurate information and the right writing style and tone. Properly engage the editorial team to save time and increase the quality of content produced. Improve prompts.
Looking at the structured data types in your industry and building a solid plan will strengthen your brand. It is best to have an error-free structured data implementation that guides the crawler and establishes the authority for the brand and its ambassadors (editors, content authors, and domain experts).
eCommerce searches had become more conversational and multimodal. Invest in AI workflows to develop comprehensive product images, improve image resolution when needed, experiment with text-to-image and image-to-image foundational models to build the proper context for your products, and work on image annotations.
Expecting an increase in queryless traffic as users will need less to enter specific keywords or phrases to find relevant content. Develop new traffic streams, optimize for Google Discover, and look for emerging platforms to expose content and products in new and innovative ways. Build apps inside Social Networks, Search Engines, or Chatbot platforms will be an important trend to follow.
Improve your reporting skills and tooling, look extensively at the business impact that SEO and digital marketing creates. As less investment can be made, remain lean and embrace open innovation. Companies will need a stream of innovation. Be ready to incorporate ideas, technologies, and knowledge from outside your organization.