How to supercharge SEO with AI

Artificial Intelligence is all around us. From Siri to Alexa, to Google Home, it’s consuming the age we live in. We have found ourselves relying on a voice in a device to help us with the simplest tasks. Luckily, content marketers can utilize this advanced technology to assist with search engine optimization techniques. This is all thanks to the development of AI SEO software.

WordLift has mastered the art of Semantic AI, and we are excited to see this process grow beyond just our company. Companies are utilizing SEO AI software to cut down the time and effort needed from SEO specialists all over the web by the click of a button.

We have divulged into the top 14 Artificial Intelligence Search Engine Optimization Software, showing you exactly what makes each unique from the others. Jim Yu, the CEO and founder of Bright Edge, released an article in which he divided these SEO tools into three categories:

  • insight,
  • automation;
  • personalization.

We have broken these tools into the corresponding categories to help you understand how you can integrate them into your SEO workflow.

Make Your Website Smarter with AI-Powered SEO: just focus on your content and let the AI grow the traffic on your website!

Courtney McGhee

WooRank

Insight Tools

In the tools in this category, AI allows you to perform research at a broader and more profound level. Thus, you can get valuable data and information to define a more effective strategy to gain advantages over competitors. Think, for example, of market trend analysis and competitive insights, reports on SERPs performance and user search intentions, and budget management for pay-per-click campaigns.

With this data and information, you can:

  • Understand the underlying needs in a customer journey;
  • Identify content opportunities;
  • Define the opportunity space in the competitive environment;
  • Map intent to content;
  • Use structured data and markup; 
  • Invest in more long-tail content;
  • Make sure content can be scanned and surfaced quickly by all user agents.

Bright Edge

Bright Edge is a platform that contains several modules to help content marketers with optimizing their content. The software includes: DataCube, Hyperlocal, Intent Signal, Keyword reporting, Page reporting, Content recommendations, Share of voice, Site reporting and story builder.

An exclusive feature is their Hyperlocal add-in. This aspect allows users to map out keywords in a specific region; either a country or city. Bright Edge’s Content Recommendations allows reading through precise suggestions on each page. It personalizes each page on your site according to what that specific page contains.

The platform provides a unique way to view how various SEO changes impact the brand.

Story builder combines data from several website pieces to create aesthetic tables and charts, making it easier to decipher the data.

MarketBrew

This AI SEO software is unique in how quickly it distributes information to the consumer. MarketBrew provides each company with step by step on-site training and an open plan to implement the program. The software prides itself on its search engine modeling, producing information in only one and a half hours.

Their process involves coding a base search model and adjusting it to fit your target search engine, to which they claim they can accommodate any search engine. Their machine learns the exact algorithms that include which search engine you want to use. This tool provides the user with a precise description of what distinguishes the first result from the second one; such as the HTML content or even the META description. This cuts off time that a user spends manually analyzes the inner workings of the results.

MarketBrew also conveniently provides the user with exact ways to resolve the issues with your ranking, which you can then test again within hours. This software overall provides a great visual explanation as well as step-by-step ways to swiftly and resourcefully improve your site.

Can I Rank?

Can I Rank? gathers information from various Search Engine Optimization websites, then takes the extra step to elaborate with suggestions. Their artificial intelligence method provides the user with data that leads them in the right direction to boost their content, backing it up with more than 200,000 websites.

Can I Rank? offers a keyword difficulty score to allow the user to judge which exact keyword will work for their specific website. The analysis is all done by a machine-learning system that focuses heavily on data instead of strict opinions. This website is efficient for those who want data to back up why they should change and what they should adjust.

Overall, Can I Rank? lives up to their name by showing users exactly what sets them apart and how they can improve that.

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