Attending EMENAComm19 in Bahrain

Attending EMENAComm19 in Bahrain

About #EMENAComm

The first-ever conference to be held in the Gulf by the International Association of Business Communicators, the world’s largest network of communication professionals. This two-day event (11 and 12 of February 2019 in Bahrain) will provide the region’s communicators with the insights, know-how , and tools they need to help their organizations achieve strategic transformation through communications, be it external or internal.


EMENAComm – Fady Ramzy

With six tracks covering leadership and strategy, corporate social responsibility, the impact of technology, crisis response, and the latest thinking in external and internal communications, EMENAComm will seek to showcase best practices and innovations that are changing how corporations, agencies, and NGOs are achieving success through communications.

How AI and Structured Data are Revolutionizing Web Communications

Cairo-based professor, digital entrepreneur, and regional manager of Insideout10, Fady Ramzy talk will focus on how communicators can better understand and engage with new digital technologies (AI, voice search and structured data) and the paradigm shift they’re facing through best-in-class case studies and best practices. Fady will share his own guide on how to implement these technologies.

“Over the last few years, the development of technology is getting super fast, to the extent that we might miss the opportunities to better use these technologies to make our life easier: our role at Wordlift is precisely to make the best use of these means and to raise awareness especially around artificial intelligence and machine learning, how to better use them in conversations and to solve problems that we might face these days.”


WordCamp Europe 2018 ? Thanks Belgrade!

WordCamp Europe 2018 ? Thanks Belgrade!

We love WordCamps and WCEU is the biggest event on the planet for the entire WordPress community. Yes, we have been super excited and very proud to be part of the amazing lineup of speakers of the 2018 edition with a session dedicated to conversational UIs, voice search, and structured data ?. Find below my slide deck ?

What made WordCamp Europe 2018 so special?

WordCamp Europe 2018 has been held in Belgrade, Serbia (on the 15th and 16th of June, 2018 ).

We had an amazing 2-day event to meet and discuss news and updates about WordPress, Gutenberg and how the biggest open source Web Content Management System is evolving now also thanks to the help of Google.

I found extremely welcoming the team behind this WordCamp and overall, I had one of the best experiences that you can have at a developer conference. Besides the delicious and aboundant food endlessly served throught the day the volonteers took into account every single detail to make the experience of everyone truly memorable. Just to give you an example – several team members knew by heart the names of the speakers (mine included) and took great care to ensure that everything run smoothly and accordingly to the schedule.

Read also Artbees takeaways from WordCamp Europe 2018.

What have been the main topics of WordCamp Europe 2018?

There have been 9 tracks this year that have been created after carefully reviewing over 374 applications! The main topics included:

  • Open Source and the Web: the importance of open standards, how to protect our privacy and the evolution of open source web content management systems like WordPress and Drupal
  • Design: all that matters in the world of user experience and web design, from the evolving trends in inclusive design to the importance of progressive web themes for WordPress
  • Gutenberg: hate it or love it the new editor of WordPress is on its way and yes, it is going to have a huge impact on the entire ecosystem
  • Accessibility and SEO: how to be truly accessible and how to use technical SEO for growing your audience (this last topic is going to be covered by Joost de Valk from Yoast ?
  • Personal Growth: Mindfullness for WordPress users, managing expectations and fighting the burnout
  • Development (General): A lot of helpful information on the art of caching and how to become a ninja in unit testing
  • Development (Advanced): WordPress is moving towards React and this is a major topic if your hands are dirty in plugin and themes development
  • Business and Freelancing: How to be successful by providing services around WordPress
  • Content and Branding: How to make your content shine, from building a solid strategy to creating smart content using tools like WordLift ? (yes, my workshop, called Making Websites Talk: The Rise of Voice Search and Conversational Interfaces, is going to be part of this section)

Making Website Talk: How machine learning and AI help you distribute your content

WordLift's workshop for WordCamp Europe 2018

WordLift’s workshop for WordCamp Europe 2018

We have been very happy to be part this year of WCEU with a session dedicated to structured data, smart content and how to reach new readers with the help of artificial intelligence and personal digital assistant like the Google Assistant.

Learn how to use the power of semantic intelligent content to make your website talk and to improve the findability of your content. During this workshop we will cover: Why semantically rich, intelligent content is important for artificial intelligence and machine learning applications, how to optimise your content for Voice Search and Personal Digital Assistants, how to build a chatbot for your website and an app for the Google Assistant, and the discovery of chatbots and key performance indicators to improve them.

We had a great interactive workshop to help editors, web publishers, and developers get the best out of structured data and semantic SEO techniques.

Keep on following us and let’s meet at the next WCEU ? Thanks Belgrade and thanks to all volunteers involved  

Beyond voice search… let’s make your website talk ?

Beyond voice search… let’s make your website talk ?

Hi, hello everyone. We’re having an incredibly gratifying first year and I’ve already presented WordLift and our AI-driven SEO this year at the Data Driven Innovation Day in Rome, at The Next Web Conference and SEMANTiCS 2017 in Amsterdam.

Every time I accept to give a talk or participate to an event I get scared that I don’t have anything new to bring to the audience. In reality, we’ve been super productive, and it’s a great time to share how semantic SEO is progressing and what we’re learning as we grow our technology and improve the web metrics for our clients.

This is why I’m truly excited to participate at two international events this month: on the 14th, I will be at the SMXL Milan 2017 and on the 29th I will be at Menlo Park, California, for the IDW Conference. For these two upcoming events we are building a cool new companion plugin of WordLift to leave you speechless – and… to make your website talk ? ?

When you publish your content as structured data, there are many different ways to leverage on it and to improve its findability and the monetization of it. It is always a fairly wild ride when working with technology: we keep on bouncing between conceptual thinking, technical specifications and very practical examples — we’re starting to test here and now the power of linked data and how it can help publishers interact more effectively with their audience.

The simplest and most immediate benefit of semantic SEO is for sure to let your website unambiguously communicate with search engines, gain good rankings and increase CTR. With some work and a bit of luck, your content can also get featured on voice search and personal digital assistants (or as someone would call it PASO the new SEO).

At the same time, by reusing the same structured data that helps you boost your ranking on your favorite SERP, you can do a lot more.

Make your website talk

A few weeks ago, we’ve released Doctor Search Marketing, a trivia chatbot which tests your semantic SEO skills. We created it out of a template and it was pretty effective, we just had to figure out a bunch of questions that could be answered by the entities on our website and we brought both questions and their answers into a spreadsheet to make it work.

We have also tested other more engaging ways of pulling content out of WordPress into a conversational UIs and I am really excited to share our findings.

At the SMXL Milan, I will share the stage with Richard Wallis, a maverick of structured data, Martha van Berkel, co-founder of Schema App, and – of course – our guest Sante J. Achille, a rockstar in the Italian SEO market space.

I will describe how computers understand human language with the help of semantics and structured data, the entity-based content model and how it impacts voice search results and – finally – how it can help you build a chatbot ?

I hope to communicate in these next upcoming events some of the exciting things that we’re working on right now, and a few of the things that we see emerging in the search industry. See you soon! ?

SEMANTiCS 2017: what happens when Artificial Intelligence meets SEO

SEMANTiCS 2017: what happens when Artificial Intelligence meets SEO

The vision of organizing content and creating – out of millions of web pages – a Giant Global Graph was groundbreaking. When Web inventor Sir Tim Berners-Lee’s blogged about it back in 2007 it was clear that something was happening. Giant Global Graph (GGG) really was a definition that he introduced to clarify howweb of data was emerging from the web of documents.   

He writes:

«So the Net and the Web may both be shaped as something mathematicians call a Graph, but they are at different levels. The Net links computers, the Web links documents. 

Now, people are making another mental move. There is realisation now, “It’s not the documents, it is the things they are about which are important“. Obvious, really.»

Later he continues:

«Then, when I book a flight it is the flight that interests me. Not the flight page on the travel site, or the flight page on the airline site, but the URI (issued by the airlines) of the flight itself. That’s what I will bookmark. And whichever device I use to look up the bookmark, phone or office wall, it will access a situation-appropriate view of an integration of everything I know about that flight from different sources. The task of booking and taking the flight will involve many interactions. And all throughout them, that task and the flight will be primary things in my awareness, the websites involved will be secondary things, and the network and the devices tertiary.»

I have been following this path in the last ten years — really. I actively played a role in the field of applied research to evaluate the impact of these technologies and to understand how, knowledge extraction, NLP and semantic technologies (now also called applied AI), could improve content management systems, publishing workflows, and content findability.

After these intense two days at SEMANTiCS 2017, the 13th European Conference on Semantics Systems in Amsterdam, I can finally see this whole vision becoming a reality. Knowledge graphs are not just crucial for the improvement of various machine learning and cognitive computing tasks, they are at the core of leading edge organizations like Electronic Art. They serve as complex content models to compete in today’s digital world.

Before incorporating WordLift as a startup we spent these last five years in harnessing the complexity of these technologies and I am proud now to hear esteemed managers at C-level, top notch consultants and even academics recognizing WordLift as a first mover in the digital marketing automation to cleverly use the entire stack of semantic technologies.

While there is a broad universe of computing challenges that are now interesting for the semantic web community and again large enterprises and institutions are undertaking significant investment to move from legacy databases to linked data infrastructures — imagine 100+ years of research documents being managed and produced by IET (The Institution of Engineering and Technology) becoming a giant graph, or scientific publishers of the size of Springer Nature, with their annual turnover of EUR 1.5 billion, moving to semantic graph databases — Semantic SEO is still in its infancy in this industry, and real five stars linked data publishing for websites (without astronomical budgets) is really only possible with WordLift.

The recent uptake of our product also means that we can finally experiment with these technologies by iterating on all kinds of enhancements and by measuring their immediate impact on a wide range of different websites.

In the case that I presented at SEMANTiCS 2017, we had the unique opportunity to see how enriched articles performed against not enriched articles in terms of page views and sessions but also in terms of engagement metrics like average time spent on the page, session duration and number of pages visited per session. The results that we measured are impressive and not only important for the happy users of our service, but are paving the way for a completely new generation of AI-driven SEO tools powered by semantic technologies that combine knowledge extraction with high-quality graphs to help editors focus on their stories and let machines find the perfect audiences for it.

WordLift for SEMANTiCS 2017

The key findings from the use case.

In this sense, @RamiaEl the editor in chief of @Tharawatmag, has probably written, a few days ago, one of the best reviews for our plugin.


If I have to look ahead, the challenges that we need to face with WordLift and within the emerging market sector of automated SEO really are twofold:

  • building the business infrastructure around the technology to help us scale (Aaron Bradley and Eamonn Glass from Electronic Arts have been very clear to this regard – Simplify, Scale and Standardise)
  • improving the quality of the data that we use to structure content and the quality of the data that we generate and publish. The leading edge, when you’re creating intelligent content, as more people, will begin to use semantics, is going to be on the quality of the data. Machine learning here is a key player but, still, I haven’t seen many solutions where it has been effectively applied to data curation, cleaning, and interlinking.

cyberandy at SEMANTiCS 2017I will probably blog more about the conference in the next few days and I am sure that all the ideas and the experiments that I have discussed, planned and evaluated in these two days are going to help inform the way AI powered SEO will evolve in the next few years.

Networking with like-minded people, visionaries and researchers from all over the world (along with cycling in a stormy weather at full speed) is absolutely a great way to spend my time and to keep on improving our product. ?


Webinar on Machine-Friendly Content with Scott Abel

Webinar on Machine-Friendly Content with Scott Abel

Creating Machine-Friendly Content in WordPress: Making Web Content Accessible is a free, one-hour webinar about how to create smart content from your WordPress web site. You will learn how to implement new ways of interacting with your audience using digital personal assistants, chatbots, and smart homes devices.

The key? Semantically-rich web content. ?

The webinar has been hosted on BrightTALK by Scott Abel, The Content Wrangler, with Andrea Volpini, CEO and co-founder of WordLift, as a guest.

What is the Machine-Friendly Content Webinar about?

The goal of the webinar is to discover how building a knowledge graph can empower your web content—making it readily available to chatbots, smart crawlers, voice search, and personal digital assistants. You’ll find why making your content machine-friendly can help you optimize your content, so it appears at the top of the search results. And, you’ll learn how making your content intelligent can provide you with actionable business insights and metrics that matter.

The webinar has been recorded on September 14th at 5:00 pm Central European Time (8:00 am PT / 11:00 am ET)


5 Reasons to attend the next WordCamp – A lesson learned at WCEU 2017

5 Reasons to attend the next WordCamp – A lesson learned at WCEU 2017

What is a WordCamp? How do people in the WordPress community look like? What’s the magic behind the people that power 28 percent of the Web? What is so exciting about meeting contributors from around the world and end up translating strings of a content management software that a lot of tech people consider messy and somehow outdated?

I’ve attended my first European WordCamp along with other 1.900 people traveling from 79 countries to answer these questions and to present WordLift to partners and friends.

Long time WordPress ninjas agree that the WordCamp Europe 2017 edition was by far one of the best (article by WP Tavern).

Attending a WordCamp is not just about reviewing themes and discussing core developments of the WordPress platform but it is really about looking closely at the enthusiasm of a thriving and highly competitive eco-system.  

Here is my short summary of the event and my five reasons to attend the next WordCamp:

  1. Accessibility and inclusivity matter. Enjoy it! If there is a single theme to describe WordPress’s core efforts nowadays this would be inclusivity. From presentation about the ongoing efforts to grow the platform, to marketing trends inside Automattic, everything is designed to be accessible to everyone, regardless of technical skills and language barriers. 
  2. Innovation as a side effect. Let’s catch up! WordPress easy-of-use remains the most important driver of adoption of WordPress. Never the less the community is there to show you that a lot of innovative and amazing work is still happening under the hood. We develop WordLift, our semantic SEO plugin, with a focus on digital marketing automation, so my attention was somehow biased by the presentation of Gutenberg (WordPress new web editor technology). Matt Mullenweg attended a casual Q&A session and showed us a demo of the editor that finally introduces true workflow capabilities on WordPress and can be already tested by downloading a plugin on Now, while a good chunk of the presentations revolve around the industry, open source initiatives and testimonials, there is a great lot of innovation to catch up with (and this is, of course, a great sign)    
  3. Competition is fierce and many-sided. It’s time to find your next partner. By attending this type of events you can finally understand and see that behind the enthusiastic open source community spirit there is a billion dollars economy that fights like crazy to remain ahead of the curve and to create consistent business value. If you’re making a living using WordPress, if you have spent nights coding themes or plugins, a WordCamp really is an event to attend. It’s not just a venue where platform’s users and blogging newbies gather every now and then, this is the event that represents an entire industry!
  4. Great products are made by people, so go and meet them. Products are never finished. This is true for digital products and now it is also true for things that exist in the real world like cars and airplanes. Kevin Kelly talks about ‘becoming‘ as one of his twelve technological forces that shape our future. The basic idea is that perfection does no longer exist and you as a maker shall keep on adapting your product to change what you’re building and to respond to the audience. This also means that people, still play a pivotal role in these ecosystems. Their product adapts over time but their vision is what you, as a prosumer (or consumer) are really buying. A WordCamp is a terrific place where you can go and showcase like we did, your plugin to WordPress’s living rockstars like Joost de Valk from Yoast or Syed Balkhi from WPBeginners and Optin Monster.
  5. Give back, always. It’s good for your karma and good for your business. Whether you are cheering up a thought leader speaking on the front stage or you decide to roll up your sleeves and join for the Contributor Day a WordCamp is the place where you have your chance to move your energy and intentions in favor of others. I don’t want to sound too mystical but this really is the life blood of these experiences.

Here is a timeline from our Twitter account and below, two real gems I picked for you!

Now two contributions that really deserve your attention:

1. John Maeda head of Design and Inclusion at Automattic presenting the three types of design: classical design, business design, and computational design (as during his talk for the WordCamp John explains in this video that inclusivity is the secret weapon of every successful design team). 

2. Marina Pape – Marketing Wrangler at WooCommerce sharing her precious experience. Great stuff!

See you at the next WordCamp… in Rome ?

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