Blog
Organizing websites with the help of artificial intelligence.
June 12, 2026
Sangue e Grafi: Teaching a Small Model to Read the Bloodline
Frontier LLMs fall for the story; a small model reads the graph. How ontology-guided GRPO taught Gemma 4B knowledge graph reasoning, field notes included.
June 5, 2026
Bridging the Future of SEO & AI: WordLift and SERP Conf. Join Forces in Rome!
May 20, 2026
Future-Proofing with UCP: The New Infrastructure for Agentic Commerce
May 19, 2026
Scaling Authority in the AI Era: How Hurree and WordLift Redefined Search Visibility
April 27, 2026
Project Claw 🦞: Field Notes From Agentic Work
Get familiar with the keywords of the field
- content marketing
- copywriting
- e-a-t
- entity
- fact checking
- google knowledge graph
- google search
- how to optimize your website for voice search
- linked data
- long-form articles
- search engine results page (serp)
- semantic publishing
- semantic seo
- web feed
- what are embeddings?
- what is schema.org markup and why is it crucial to seo?
November 3, 2025
The Hidden Entity Layer of ChatGPT: From Named Entities to Products
October 28, 2025
Why SEO Success Now Depends on Entity Architecture, Not Volume
October 20, 2025
Boosting Beauty at Scale: How AI Drove +147% Click Growth for L’Oréal Turkey
October 15, 2025
How ChatGPT and AI Agents Are Rewriting E-commerce Rules
October 14, 2025
How to Check if Your Website is Ready for Agentic AI Search
October 10, 2025
OpenAI Emerging Semantic Layer
October 9, 2025
The Agentic Commerce Revolution: From “Visit” to “Purchased”
October 5, 2025
Educating the Algorithm: How WordLift and Kalicube Master Two Worlds with One Strategy
September 30, 2025
OpenAI Product Feeds: From Catalogs to Conversations
August 21, 2025
Meet Massimiliano Ranieri, our Senior SEO Tech Manager!
August 11, 2025
From Retrieval to Reasoning: The Architectural Evolution of Information Systems for Large Language Models
July 23, 2025