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Digitalization in the travel industry

SalzburgerLand Tourismus

The success story

Content Lenght for SEO: How Long Should a Blog Post be?

If you own a blog or a website, you have probably heard of the conflict of bite sized content versus longer content. The former used to be popular in the early days of SEO but Google's demands started changing that. How much does the length of the content affect the...

Implementing Structured Data for SEO with Bill Slawski

https://wordlift.io/wp-content/uploads/2019/04/structured-data-seo.mp3 We had the opportunity to interview Bill Slawski, Director of SEO Research at Go Fish Digital, Creator and Author of SEO by the Sea. Bill Slawski is among the most authoritative people in the SEO...

The Ultimate Checklist to Optimize Content for Google Discover

The shift from keyword search to a queryless way to get information has arrived Google Discover is an AI-driven content recommendation tool included with the Google Search app. Here is what we learned from the data available in the Google Search Console. Google...

How to build a keyword suggestion tool using TensorFlow

One of the most fascinating features of deep neural networks applied to NLP is that, provided with enough examples of human language, they can generate text and help us discover many of the subtle variations in meanings. In a recent blog post by Google research...

SEO Case Study: Paola Reghenzi’s Success Story

While attending this year’s “Da Zero a SEO” conference, held in Bologna from February 15th to 17th, where we were invited to serve both as a sponsor and as speakers, our CEO Andrea Volpini found himself in a very funny and serendipitous situation. While sitting in the...

Introducing your new content Dashboard

Get to know your content and turn insight into action The more you know about content, the easier it is to reach your readers by capturing search engines traffic. We’re happy to introduce a new dashboard to help you understand your content and to improve your...

How to build authority and use visual content to power up your SEO

There's so much content being created on the Internet every day that people's attention is more fractured than it has ever been. People are bombarded with marketing messages from all sides - and that's before you even get into the content that people actually want to...

What I learned doing SEO with Machine Learning

Making sense of data using AI is becoming crucial to our daily lives and has significantly shaped my professional career in the last 5 years. When I began working on the Web it was in the mid-nineties and Amazon was still a bookseller with a primitive website. At that...

Top 4 Successful Examples of Conversational Marketing

The way we communicate and interact online is constantly changing. Users have come to expect a much more personal and tailored experience, the type that can’t be provided using traditional ways of interaction. When looking at the words conversational marketing, some...

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