Blog
Organizing websites with the help of artificial intelligence.
September 15, 2026
How ChatGPT Resolves Local Business Entities: Google Place IDs, lbe1 and schema:hasMap
We traced ChatGPT’s local-business identifiers to real-world Google Place identities, observed how lbe1 powers the entity experience, and found that selecting an entity can shape the next search and conversation.
June 5, 2026
Bridging the Future of SEO & AI: WordLift and SERP Conf. Join Forces in Rome!
May 20, 2026
Future-Proofing with UCP: The New Infrastructure for Agentic Commerce
May 19, 2026
Scaling Authority in the AI Era: How Hurree and WordLift Redefined Search Visibility
April 27, 2026
Project Claw 🦞: Field Notes From Agentic Work
Get familiar with the keywords of the field
- content marketing
- copywriting
- e-a-t
- entity
- fact checking
- google knowledge graph
- google search
- how to optimize your website for voice search
- linked data
- long-form articles
- search engine results page (serp)
- semantic publishing
- semantic seo
- web feed
- what are embeddings?
- what is schema.org markup and why is it crucial to seo?
January 17, 2024
WordLift Wraps Up 2023 With Multiple Recognitions
January 12, 2024
Decoding SEO: Mastering the Art of Data Interpretation
January 3, 2024
Mastering Brand SERP: 3 E-commerce Case Studies Unveiling Success
December 28, 2023
Unifying Large Language Models and Knowledge Graphs: A Roadmap for Content Generation
December 20, 2023
The Ultimate Ecommerce SEO Checklist: Boosting Visibility and Conversions
December 14, 2023
How Schema Affects Rankings in Google: Is Markup a Ranking Factor?
December 11, 2023
Master Topical SEO: The Science, Engineering and Research Behind Topic Clusters
December 8, 2023
SEO Automation in 2024
November 27, 2023
Case Study: Innovating Through AI and SEO at EssilorLuxottica
November 16, 2023
AI LAWS and SEO: Stay Ahead of the Curve to Ramp Up Your Search Game
October 26, 2023
Fine-Tuning GPT-3.5: Unlocking SEO Potential with Structured Data
October 17, 2023