4 Hours of E-A-T — Structuring, Visualizing and Evaluating Your E-A-T

4 Hours of E-A-T — Structuring, Visualizing and Evaluating Your E-A-T

You’ve understood that EAT is the pillar of your digital strategy. Now, learn how to structure, visualize and evaluate your Expertise, Authoritativeness, and Trustworthiness.

A 4-hours webinar with Nik Ranger, Andrea Volpini, Jason Barnard, and Dave Davies, originally hosted by SEMrush.

What are you going to learn?

If you have ambitions to leverage E-A-T to your advantage for your SEO — or better still, as a major pillar of your wider digital marketing strategy — then you need to:

  1. Figure out a way to structure your efforts,
  2. Identify a window of visibility on your work,
  3. Evaluate your success.

This webinar will give you the keys to structuring, visualizing and evaluating your EAT.

Extra Tip: analyzing your SERP with the help of AI

In this article, Andrea Volpini will walk you through a pythonic way to run Google’s SERP analysis using natural language processing and a simple python program that you can run on Google Colab [CODE included]. 

Who is Jason Barnard?

Jason Barnard approached SEO to promote his first website. It was the year Google was incorporated and Jason was able to build up his website to become one of the top 10,000 most visited sites in the world – we are talking about 60 million visits in 2007.

After almost two decades of experience in the field, Jason is a digital marketing consultant, speaker, author and the host of the #SEOisAEO podcast, the funniest way to learn about digital marketing from world-class experts.

Get Started with Structured Content and Schema.org

Get Started with Structured Content and Schema.org

Your Content Model in Action with WordLift

With Cruce Saunders, we’ve got deep into Content Modeling. In this webinar, we get more practical showing you how we have structured Jason Barnard’s website by using WordLift’s latest feature called Mappings.

Why does it matter?

Structuring you content model is key to achieve better content findability and enable you to reuse the information across different channels. The befits of this kind of content organization can help you:

  1. Boost Your SEO
    – Stand out on search with improved markups
    – Help Google understand your website
    – Create multiple-entry points from Google Search
  2. Improve Information Architecture
    – Help us understanding our own content
    – Improve user engagement
    – Add internal links
  3. Favor content re-referencing
    – Provide context
    – Improve the user experience with context cards and recommendations

What Are You Going to Learn?

In this 1-hour webinar, Andrea Volpini and Jason Barnard will show you how we have structured Kalicube’s content model starting from its archive with more than one hundred podcasts. A great wealth of content for marketers and SEO experts that’s now easier to find and to look into.

  1. Learn how to add schema.org markup to the ACF fields of your website
  2. Understand how this will improve the quality of your content
  3. Learn how to build a knowledge graph around your content model.

Download the Presentation Deck

Find below Andrea and Jason’s full presentation deck. It’s a deep dive into a very valuable example of content modeling!

Read the presentation deck

Who is Andrea Volpini?

Andrea Volpini, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence.

Co-founder of InSideOut10 and director of InsideOut Today, Andrea has more than 20 years of world-class experience in online strategies and web publishing. In 2013 Andrea Volpini kick-started RedLink GmbH, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.

Who is Jason Barnard?

Jason approached SEO to promote his first website. It was the year Google was incorporated and Jason was able to build up his website to become one of the top 10,000 most visited sites in the world – we are talking about 60 million visits in 2007.

After almost two decades of experience in the field, Jason is a digital marketing consultant, speaker, author and the host of the #SEOisAEO podcast, the funniest way to learn about digital marketing from world-class experts.

The ROI of Schema.org markup | Webinar with Andrea Volpini

The ROI of Schema.org markup | Webinar with Andrea Volpini

The Reasons You Need Structured Data

Nowadays schema.org markup is a must to compete on the SERP and to improve your online business reaching a qualified audience. In this webinar, Andrea Volpini talks about the impact of structured data and what’s its usage around the web.

This webinar was originally registered for Woorank

What Are You Going to Learn?

In this 1-hour webinar, Andrea Volpini will walk you through the value chain of structured data for your business.

Here are the key concepts that you are going to have a clear idea after this webinar:

  • What is structured data
  • How structured data can help you get rich results on the SERP
  • How structured data can improve the findability of your content
  • How structured data can help you build your brand online
  • How structured data can help your content to be featured on voice search
  • How structured data can help you organize your content – using the entity-based content model
  • How you can re-use structured data to get more insights on your website traffic with semantic analytics
  • How to calculate the ROI of structured data
  • Structured data common pitfalls
  • Structured data workflow

FAQs

If I stop using this structured data for any reason, will it break my site?

No, removing structured data is a safe process to do but you will lose the associated rich results.
The main issue I see is, that when people decide to turn off structured data, the code is rarely sanitized and therefore we see broken structured data and conflicting statements that generate validation errors. That should be prevented.

How to calculate the ROI of schema markup?

To calculate the ROI of schema markup you shall determine the business value for each transaction (i.e. the average product value for an ecommerce website, the LTV for a SaaS subscription), the conversion rate (the percentage of users that actually reach the goal) and the implementation costs required for adding and maintaining structured data. You can then look at the clicks by filtering rich results only and use the following formula [(Total # of Clicks x CV) x Business Value] – Costs. You could also do the same exercise ahead of time by looking at the monthly volume and the click-through rate of the queries where you believe, using structured data, you could position your content.

I have a large website, what tool can I use to automate structured data markup?

We have created a JavaScript library called WordLift Cloud that can automate schema markup on websites with thousands of web pages.

Who is Andrea Volpini?

Andrea Volpini, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence.

Co-founder of InSideOut10 and director of InsideOut Today, Andrea has more than 20 years of world-class experience in online strategies and web publishing. In 2013 Andrea Volpini kick-started RedLink GmbH, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.

Semantic SEO Mini-Course in 6 Video Pills

Semantic SEO Mini-Course in 6 Video Pills

Ten years after its first theorization, the Semantic Web has finally become the main key to understand and organize the online content ecosystem.

Getting to know the main factors behind the Semantic Web and understanding how it works is crucial to master the latest SEO techniques. This approach is essential for anyone who intends to have a competitive attitude to content marketing and to craft semantically relevant content for search engines.

What will you learn in this webinar?

With this webinar, you will learn the principles underlying the functioning of the Semantic Web and the essential features that will help you take your first steps into its ecosystem. Our SEO expert Gennaro Cuofano will guide you in just six short pills to learn the basics of Semantic SEO.

Short Introduction

Follow Gennaro in the video below to learn more about the journey we are going to take together and get your map to work in the context of advanced SEO.

 

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What is the Semantic Web?

It’s been ten years since Tim Berners Lee presented the semantic SEO, an idea which, at that time, was futuristic. Now that idea is something real. Why? Find it out with Gennaro.

 

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What’s the difference between entities and keywords?

Traditional SEO is based on keywords but what happens as we move from the signifier to the meaning? SEO shift from the keyword to the entity, the very pillar of the Semantic SEO. In the following video, Gennaro will give you a quick explanation if the difference between those two concepts.

 

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What are Structured Data?

If HTML allows us to build pages that are easy to read for humans, structured data is what you need to communicate with machines. Find out why with Gennaro.

 

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What is the schema.org vocabulary for?

Founded by and for search engines, schema.org is the grammar on which is based the dialog between content producers and publishers and crawlers, digital assistants, and bots. Find out more with Gennaro.

 

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What is a Knowledge Graph?

Discover how the entities are connected thanks to the knowledge graph and how you can use it  for SEO and beyond.

 

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Connecting the dots…

Gennaro quickly sums up his mini-course: here is where all the concepts about Semantic SEO are connected.

 

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Do you want to optimize your content for the semantic web?

With the WordLift team, we have developed an SEO tool that automates the main processes underlying semantic SEO, allowing the integration of structured data and the creation of a website’s Knowledge Graph, that will allow to show search engines all the relationships that exist among the different entities within the pages.

Want to learn more? Book a call with Gennaro!

Pillole di SEO Semantica: il corso in 6 video

Pillole di SEO Semantica: il corso in 6 video

Oggi, per ottenere risultati altamente performanti, è indispensabile ragionare in termini semantici. A dieci anni dalla sua prima teorizzazione, infatti, il Web Semantico è ormai la principale chiave di lettura e di organizzazione dei contenuti online.

Imparare a conoscere i principali agenti alla base del Web Semantico e a padroneggiare la nuova SEO, risulta di fondamentale importanza per chiunque intenda avere un approccio competitivo al content marketing, costruendo contenuti semanticamente rilevanti per i motori di ricerca. 

Che cosa imparerai in questo webinar?

Grazie a questo webinar, imparerai i principi alla base del Web Semantico e il funzionamento degli strumenti indispensabili per muoverti all’interno del suo ecosistema. Il nostro SEO expert Edoardo Bedini ti guiderà alla conoscenza della SEO Semantica in sei brevi pillole video.

Breve introduzione al corso

Segui Edoardo e scopri nel video qua sotto il percorso che faremo insieme e che ti permetterà di avere le coordinate di base per lavorare sulla SEO nel mondo del web semantico.

 

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Che cos’è il web semantico?

Sono passati dieci anni dalla prima teorizzazione del web semantico da parte di Tim Berners Lee e si può dire che oggi questa idea allora avveniristica sia diventato realtà. Perché? Scoprilo con Edoardo.

 

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Qual è la differenza tra entità e keyword?

La SEO tradizionalmente si basa sul concetto di keyword, ma cosa succede se spostiamo l’attenzione dal significante al significato? Dalla keyword si passa alle entità, vero pilastro della SEO semantica. Nel video qui sotto, Edoardo ci fornisce una breve spiegazione della differenza tra i due concetti.

 

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Cosa sono i dati strutturati?

Se il codice HTML ci permette di costruire pagine che siano facilmente comprensibili per le persone, i dati strutturati sono lo strumento che ci permette di dialogare con le macchine. Scopri perché con Edoardo.

 

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A cosa serve il vocabolario schema.org?

Fondato dai e per i motori di ricerca, schema.org è la grammatica sulla quale si fonda il dialogo tra chi produce e pubblica contenuti online e i crawler, gli assistenti digitali e i bot. Scopri di più con Edoardo.

 

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Che cos’è un Knowledge Graph?

Scopri con Edoardo in che modo le entità si collegano grazie al knowledge graph e in che modo questo grafo si possa sfruttare per la SEO e anche oltre.

 

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Ricapitolando…

Edoardo chiude il mini-corso con una brevissima sintesi: è proprio qui che il nostro esperto unisce i puntini di tutti i concetti legati alla SEO semantica.

 

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Vuoi ottimizzare i tuoi contenuti per il web semantico?

Con il team di WordLift, abbiamo sviluppato un tool che automatizza i principali processi alla base della SEO semantica, permettendo l’inserimento dei dati strutturati e la creazione di un Knowledge Graph del sito, capace di mostrare ai motori di ricerca tutte le relazioni che esistono fra le varie entità interne alle pagine.

Vuoi saperne di più? Prenota una demo!