In this episode of Weekly SEO by BoostRoas, Valentina Izzo, Marketing Content Manager at WordLift, talks about E-commerce SEO and how to build a Product Knowledge Graph from the Google Merchant Feed.
Table of contents:
- E-commerce SEO context: how Google is facing competition with Amazon and the Covid-19 pandemic.
- This is where you want to be: Google Shopping Graph.
- What is structured data and Product Knowledge Graph.
- Why they are essential for your e-commerce SEO strategy.
- How you can build a Product Knowledge Graph for your e-commerce.