E-commerce SEO: How To Build a Product Knowledge Graph

In this episode of Weekly SEO by BoostRoas, Valentina Izzo, Marketing Content Manager at WordLift, talks about E-commerce SEO and how to build a Product Knowledge Graph from the Google Merchant Feed.

Table of contents: 

1. E-commerce SEO context: how Google is facing competition with Amazon and the Covid-19 pandemic.
2. This is where you want to be: Google Shopping Graph.
3. What is structured data and Product Knowledge Graph.
4. Why they are essential for your e-commerce SEO strategy.
5. How you can build a Product Knowledge Graph for your e-commerce.
6. Takeaways