Archives: Stories
Organizing websites with the help of artificial intelligence.
July 20, 2026
Codified Operations: Building the Knowledge Layer AI Agents Need
Learn why AI agents need structured evidence packs, not better marketing copy, and how to build the knowledge layer that makes your brand verifiable, trustworthy, and actionable for machines.
June 5, 2026
Bridging the Future of SEO & AI: WordLift and SERP Conf. Join Forces in Rome!
May 20, 2026
Future-Proofing with UCP: The New Infrastructure for Agentic Commerce
May 19, 2026
Scaling Authority in the AI Era: How Hurree and WordLift Redefined Search Visibility
April 27, 2026
Project Claw 🦞: Field Notes From Agentic Work
Get familiar with the keywords of the field
- content marketing
- copywriting
- e-a-t
- entity
- fact checking
- google knowledge graph
- google search
- how to optimize your website for voice search
- linked data
- long-form articles
- search engine results page (serp)
- semantic publishing
- semantic seo
- web feed
- what are embeddings?
- what is schema.org markup and why is it crucial to seo?
May 28, 2026
Agents Don’t Have Childhoods: The Shift from Emotional Equity to Machine Authority
May 20, 2026
Future-Proofing with UCP: The New Infrastructure for Agentic Commerce
May 19, 2026
Scaling Authority in the AI Era: How Hurree and WordLift Redefined Search Visibility
May 13, 2026
FAQPage Markup Isn’t Dead: Google Only Removed the Snippet
May 12, 2026
From Frame Semantics to Natural Language Autoencoders: How AI Models Perceive Brands
May 4, 2026
The New Outskirts of the Web: AI Free Tiers
April 27, 2026
Project Claw 🦞: Field Notes From Agentic Work
April 20, 2026
Do We Need LLM For Every Query? Separating Discovery from Ranking in the Era of Agentic RAG
April 16, 2026
Corporate Memory: Why AI Needs Knowledge Graphs to Deliver ROI
April 9, 2026
Content That Compounds: How Entity SEO Transforms In-House Editorial Workflows
March 27, 2026
Sara Is All You Need: How Slow Shopping Shapes AI-Powered Decision-Making
March 26, 2026