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The WordLift Blog

Organizing websites with the help
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Schema Markup to Boost Local SEO

Schema Markup to Boost Local SEO

In the experiment I am sharing here we measured the impact of a specific improvement on the structured data of a website that references 500+ Local Business (more specifically the site promotes Lodging Business such as hotels and villas for rent). In SEO, if you are a local business (or deal with local business), you want to have the correct location listed in Google Maps and link your website with Google My Business. The best way to do that is to properly markup your Google Map URL using schema markup.

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Content Modeling for SEO

Webinar with Cruce Saunders

Structured Content & Schema.org

Webinar with Andrea Volpini and Jason Barnard

The ROI of Schema.org

Webinar with Andrea Volpini

Structured Data for e-commerce

Webinar with Doreid Haddad

Keywords vs Entities: a Paradigm Shift in SEO

Keywords vs Entities: a Paradigm Shift in SEO

Old vs. New SEO Once upon a time, SEO was done through a means of finding the right keywords and placing them throughout website content with every synonym known to mankind. Being #1 was the goal and there was not a rich snippet in sight. But one day, Google launched...

How to write meta descriptions using BERT

How to write meta descriptions using BERT

If you are confused about meta descriptions in SEO, why they are important and how to nail it with the help of artificial intelligence, this article is for you.  If you are eager to start experimenting with an AI-writer, read the full article. At the end, I will give...

Pagination SEO for WordPress — Boost Session Length and Page Views

Pagination SEO for WordPress — Boost Session Length and Page Views

Pagination allows website editors to split long content into different pages. This technique really belongs to the ABC of web design and information architecture, but — still — pagination SEO best practices are debated. Therefore, dealing with it is not that easy...

From Knowledge Graphs to AI-powered SEO

From Knowledge Graphs to AI-powered SEO

Using taxonomies, schemas and knowledge graphs to improve search engine rankings and web publishing workflows Structured data has became the avenue toward advanced functionalities in Google (check out our rich results guide) and at the same time, the bridge between...

Turn on the engagement rate of your website with WordLift

Turn on the engagement rate of your website with WordLift

Increasing your Engagement Rate Optimizing your site to appear among the first search results and intercept new users interested in your content is only part of the job: because once they’ve landed on your pages, it is important that your visitors feel encouraged to...

Structured Data As Opt-In Mechanism To Google Rich Snippets

Structured Data As Opt-In Mechanism To Google Rich Snippets

On Tuesday, September 24, 2019, Google announced a very important update called More options to help websites preview their content on Google Search. Let's see what it is all about and why this was just the last of a set of chain reactions started with an EU copyright...

Five SEO Case Studies of Effective SEO Strategies

Five SEO Case Studies of Effective SEO Strategies

We know that even if SEO and Content Marketing are crucial operations for every business with a long time period growth strategy, sometimes many people decide to bet all the budget on Paid advertisement. Why? Every business which plays a role in a different industry...

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