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The WordLift Blog

Organizing websites with the help
of artificial intelligence

The Power of Product Knowledge Graph for E-commerce

The Power of Product Knowledge Graph for E-commerce

With the supersonic development of the technologies users have access to, there is so much more to e-commerce these days than buying and selling online. It is mission-critical to “publicize [data] to a community of possible consumers, and make it available via many channels: the web page itself, but also via search engines, personal assistants, mash-ups,review sites, maps, and so on” [Semantic Web for the Working Ontologist, page 21] With a Product Knowledge Graph we are able to provide APIs to other parties, for example search engines and retailers.

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Content Modeling for SEO

Webinar with Cruce Saunders

Structured Content & Schema.org

Webinar with Andrea Volpini and Jason Barnard

The ROI of Schema.org

Webinar with Andrea Volpini

Structured Data for e-commerce

Webinar with Doreid Haddad

The Role of Content Structuring in Voice Search and Beyond

The Role of Content Structuring in Voice Search and Beyond

In 1996 Bill Gates wrote “Content is King”, predicting a world where content would have been the main wealth on the Internet. Although this prediction has been a catchphrase in the contest of digital marketing in the 2000s, nowadays it could sound a little naive. It...

SERP Analysis with the help of AI

SERP Analysis with the help of AI

SERP analysis is an essential step in the process of content optimization to outrank the competition on Google. In this blog post I will share a new way to run SERP analysis using machine learning and a simple python program that you can run on Google Colab. ...

5 Best Chatbot Examples to Significantly Improve Your User Experience

5 Best Chatbot Examples to Significantly Improve Your User Experience

Imagine your online shopping experience. In the past, customers would browse endlessly to find a product that they like. They scour customer testimonials, product information and referrals to assess their purchasing decision. If they have more questions, then they...

How To Build A High-Converting Video Website That Ranks

How To Build A High-Converting Video Website That Ranks

Effectively ranking a video-on-demand website in search engines is a challenge many content creators and businesses face. And with the ongoing global pandemic and current landscape, many have started looking into taking their businesses, events, and organization...

Get Rich Snippets on Google’s SERP with Schema.org

Get Rich Snippets on Google’s SERP with Schema.org

Rich snippets and other features that you can obtain on Google's SERP using the schema markup in 2019 Within the past 10 years, the appearance and function of Google’s SERP have drastically changed with the inclusion of several rich snippets and SERP...

AMP & Structured Data: Optimize AMP Pages with Schema.org

AMP & Structured Data: Optimize AMP Pages with Schema.org

Page Speed is the unquestionable strength of Accelerated Mobile Pages. This factor gives these pages an incredible boost in mobile SEO and in CTR. What can you do to further optimize your AMP pages? Here is where structured data in the form of schema.org markup comes...

The Ultimate Checklist to Rank in the Google Top Stories Carousel

The Ultimate Checklist to Rank in the Google Top Stories Carousel

Google Top Stories is a powerful way to boost mobile SEO and CTR of news content. In this article, we describe a real-world implementation, what it takes to be picked up by Google and how to measure the traffic impact.     When Google first introduced the top stories...

Get more exposure for your products on Google Search with WordLift Professional + E-commerce SEO

Get more exposure for your products on Google Search with WordLift Professional + E-commerce SEO

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