SEO plug-ins help you increase the power of the source software you use for your website (WordPress, for example), with specific features that optimize its online visibility, web analytics, marketing and other aspects.
There are numerous SEO plug-ins, each with specific attributes and compatibility. Today, we want to talk about the compatibility between WordLift and Yoast to highlight the particular features of each and show how you can use them together to get better results with your website.
- What is Yoast?
- What is WordLift?
- Is Yoast compatible with WordLift?
- Is WordLift an alternative to Yoast?
- How are Yoast and WordLift optimized for e-commerce?
What is Yoast?
Once installed to your WordPress site, the Yoast SEO plug-in will appear on each page and post you create. It analyses the page’s content and provides suggestions on how to improve it. The plug-in gives you a score, tells you what problems there are and how to improve your content for SEO.
As you can see, if you go to your post and click on the Yoast SEO icon, you can see the different options you have to optimize your content.
What is WordLift?
WordLift focuses on SEO automation and complements the functionality of an SEO plug-in, for example, Yoast SEO.
Key to what WordLift does are entities. You can use entities for annotating and organising the posts and the pages on your website. By describing entities and interlinking them, WordLift builds a vocabulary and creates a Knowledge Graph for you. Each entity is an interconnected piece that has been enriched with machine-readable information and turned from words into linked data.
The SEO value of a Knowledge Graph-based on linked data goes far beyond featured snippets, voice search, and optimization for virtual search assistants.
Today, we’re inundated with information, and it’s getting harder and harder to find what we’re looking for. And that’s where WordLift makes a difference: it helps you create better content that can guide users to discover what they’re looking for.
In terms of SEO, articles enriched with linked data become easier to find because they make information extraction much more efficient. The concepts mentioned in an article are annotated and linked with massive knowledge bases, such as DBpedia and Wikidata, to provide search engines with crucial information about a specific piece of content and its relevance to particular search intent.
Search engines and web crawlers use this information to answer users’ questions directly. This way, your website will have a better ranking and provide users with the information they are looking for. The user’s experience will be meaningful and they will spend more time on your website.
Our artificial intelligence scans the content of your website and suggests which information is relevant to your business, adding structured data and building a custom Knowledge Graph.
Not only, but it also takes it one step further. It turns structured data into linked data, reinforced by the same sources that Google and search engines use to understand the web. In this way, your content is unique, with no possibility of ambiguity with other content, and gains authority.
It is a new approach to SEO: from search intent analysis to content generation, from building internal links to improving on-page user engagement.
Your content will be better understood by Google and other search engines, getting more visibility and, in turn, getting more customers.
Is Yoast compatible with WordLift?
Yes, it is. If you already use Yoast SEO, you can also use WordLift. The work done by Yoast SEO and WordLift does not exclude each other.
Yoast SEO helps you create Seo-friendly content, save time, build internal links to your articles, and prevent users from landing on pages that don’t work, thus losing valuable visits. With Yoast, you can also add structured data to your website. A lot of what Yoast SEO does is automated but still needs your input and some planning.
With Yoast SEO, you can optimize the SEO of your content by focusing on a keyword or a key phrase, adding the Slug and a Meta Description. The plug-in will mark the elements in green or orange, depending on whether they are optimized or need improvement. In addition, it will give you a detailed SEO report with all the tips to improve your content.
With Yoast SEO, you can add structured data to your website content. In fact, by indicating the type of entity your page represents, the plug-in directly inserts schema.org markup, modifying the code behind your articles and web pages.
With WordLift, you can add schema.org markup without extra work and at a deeper level. Once the plug-in is configured, you’ll be able to annotate your content and, in doing so, create the entities that will form an internal vocabulary for your website or blog. Every time you write new content, WordLift automatically suggests relevant content to mark up.
Not only that, it builds a custom Knowledge Graph that includes the entities and the relationships between them and makes your site’s information understandable to all search engines. As a result, you’ll increase your rankings and get more organic traffic.
Also, with the sameAs feature in the properties, you can add more related data that reinforces the concept and makes it consistent with online data.
As mentioned above, Yoast SEO and WordLift are compatible. To use them together, we recommend that you disable the display of type entities to avoid having double markup on your articles and web pages, which would adversely affect your website’s SEO.
You can do this in a few simple clicks, as we show you below.
In this way, you’ll avoid duplications, and you’ll get more organic traffic to your website and more user engagement without reuniting the potential of the two plug-ins.
Is WordLift an alternative to Yoast?
More than alternatives to each other, WordLift and Yoast SEO can work together, integrating the specific functions of both.
WordLift works at a different level of depth than Yoast. Not only does it add structured data to your content, analyzing your website and making it understandable to search engines, but it builds a Knowledge Graph.
The Knowledge Graph is the architecture behind your content that helps you build well-contextualized and related articles and web pages containing rich and relevant information. It takes your SEO to the next level by making your content relevant to search engines and relevant to users, who will have a unique user’s experience. It will increase the quality of organic traffic to your website. This means that not only is your organic traffic to the website growing, but the people who land on its pages are interested in what you’re saying.
How are Yoast and WordLift optimized for e-commerce?
Yoast helps you improve the SEO of your e-commerce. But WordLift does it at a different level. Yoast enables you to enhance the SEO of your online store by suggesting the best practices to follow to get a better ranking on Google and automatically inserts the structured data on your site by analyzing the content. WordLift allows you to go one step further. Use the entities you’ve added to your vocabulary to build a Product Knowledge Graph that connects your structured data and transforms the information into linked data.
In the context of SEO for e-commerce, structured data is essential. With WordLift, you can add structured data to your online store’s products and make them eligible for specific rich results and SERP features like Google Shopping. This allows your e-commerce store to get more visibility and traffic on Google and search engines and helps your pages get a higher CTR. Google will showcase your products in its search results, and the user will find all the relevant and crucial information for their choice and buying process.
How your products look in the SERP depends on how deep and accurate your data is. With structured data, your product features, customer ratings, and all the compelling information create a rich snippet that helps your product stand out on the crowded Google pages, immediately catching the potential customer’s attention.
But that’s not all. WordLift creates a Product Knowledge Graph. This specific type of Knowledge Graph helps you perform better in organic traffic, improve your internal linking structure, and refine your product recommendations.
- you can add a Product Context Card to your product pages. So every time a product is mentioned, the plug-in allows you to create a direct link to the product page;
- you can make information about the brand, colour and condition of your products (new, used, refurbished, etc.) appear in the rich snippet as well;
- you can generate a FAQ markup for your pages to appear on Google Search;
- you can customize the related products section with the Product Navigator, by choosing the title, the number of products, the order. So you present your best-associated products to the page content by simply adding a widget.
Yoast has also developed a plug-in specifically for Woocommerce. It automatically produces all the data you need to get rich snippets for your products. It also helps you configure all kinds of metadata for your product (such as colour, brand, technique) and merge it into your structured data. Showing the Google Preview for your products, you can know how to match Google search results. Also, show product details on social platforms and improve your breadcrumb navigation.
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