Bond of trust

Bond of trust

The bond of trust is a self-representation strategy used by writers and journalists to suggest to the reader an interpretive paradigm.

The bond of trust in fictional writing

If you are writing fictional stories, chances are that you are building a fictional world which is based on its own rules. To bring the reader on your side, you have to show the rules of your world and to create a bond of trust upon them. You can surprise your reader with unexpected events, but you can’t introduce anything that is inconsistent with your fictional world.

On the other side, the reader will follow you with a voluntary – and a temporary – suspension of disbelief. While reading, your story, the reader will try to follow and believe you, but be careful: this suspension of disbelief is a very fragile state. Every time the reader spots something that is inconsistent with the rules of the world you built, this bond dissolves itself a little bit.

So, consistency is the very basis of the bond of trust. You create the rules, you have to follow them.

If you are interested in the semiotics behind the bond of trust between a fictional writer and a reader, you should follow Umberto Eco in his essay Six Walks in the Fictional Woods.

The bond of trust in journalism

In journalism, the bond of trust is based on transparency and trustworthiness. To create a bond of trust with their readers, journalists and newspapers have to follow an editorial code and respect their readers’ need for clarity and coherence.

As so much in the world of news and information changes, the fundamental bond of trust between journalists and the communities they serve is one of the few things that doesn’t. In fact, its importance has grown.

Craig Silverman on the American Press Institute

With a growing number of sources of information and news, sticking upon a bond of trust is more relevant than ever. It’s not a just a case that in the last two decades many newspapers and news media companies have shared with their audience their editorial codes, to reinforce this bond.

In February 2002, The Guardian was the first English newspaper to publish such a document, and you can read its latest version here.

Suspension of disbelief

Suspension of disbelief

Suspension of disbelief or willing suspension of disbelief is a term coined in 1817 by the poet and aesthetic philosopher Samuel Taylor Coleridge, who suggested that if a writer could infuse a “human interest and a semblance of truth” into a fantastic tale, the reader would suspend judgment concerning the implausibility of the narrative.

Suspension of disbelief often applies to fictional works of the action, comedy, fantasy, and horror genres.



Semiotics, also called semiotic studies and including semiology, is the study of signs and sign processes, and meaning-making. It is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically. However, as different from linguistics, semiotics studies also non-linguistic sign systems.

What kind of signs do semiotic studies apply to?

A quick definition for ‘sign‘ is that it is ‘any kind of object, entity, or symbol used by humans to carry a meaning‘. This broad definition includes visual signs, words, sounds, and body language.



What is a WordCamp?

A WordCamp is a community-driven event that focuses on WordPress, the world’s most famous CMS. From core platform developers to web designers everyone participate at WordCamps to share new ideas and to meet people.

WordCamps are organised by local volunteering groups and help you understand how to get the most out of WordPress. These vibrant events represent at best the open source community behind the CMS: blogging newbies, plugins and theme makers, professional WordPress developers and consultants, all sharing the same enthusiasm for making the web a better place.


What does content findability mean?

What does content findability mean?

Findability is a neologism that refers to the ability of any piece of content to be found in a specific context. Although it has relevance outside the World Wide Web, the term is usually used in that context to speak about:

  • on-site findability: the ease with which a user who is browsing a website can find a piece of information on it
  • external findability: the opportunity to find a page of a certain website coming from search engines.

While external findability is a matter of SEO, on-site findability includes aspects related to information architecture, user interface design, and accessibility.

With the rise of the semantic web, the user experience will affect more and more SEO because the users’ behavior on a website can give positive or negative signals to Google. For this reason, we will find ourselves giving more attention to the on-site findability.

How does WordLift help with findability?

WordLift gives you a powerful toolkit to improve both on-site and external findability. How?

  1. External findability. Adding a semantic markup to your articles and pages, WordLift makes your content understandable for machines – such as search engine crawlers, personal assistants, and chatbots. In this way, the external findability of your content will take advantage of structured data and help users find the content they need and reach your website.
  2. On-site findability. Enriching your website with internal links and content recommendation you will create a compelling user experience, and help users browse your website and find your content. Rethink the architecture of your website on the basis of semantic relations thanks to artificial intelligence, will definitely improve the on-site findability of your content.