WordLift is an innovative startup based in Rome whose mission is to transform the Web into digital libraries. After several years in the making, it combined semantic technologies and natural language processing in one product to help publishers engage their audiences through data.
WordLift turns WordPress into a semantic CMS, creating a Knowledge Graph for blogs and websites.
Google Inc. is an American multinational corporation specializing in Internet-related services and products.
These include Google Search, cloud computing, software and online advertising technologies.
Most of its profits derive from AdWords. Google was founded by Larry Page and Sergey Brin while Ph.D. students at Stanford University. Together they own about 16 percent of its stake. They incorporated Google as a privately held company on September 4, 1998.
SalzburgerLand Tourismus (SLTG) is the agency responsible for marketing, development, and promotion of tourism in the region of Salzburg. Its main challenge is to attract and engage travelers from around the world, to meet their needs at the right time and to develop new travel products.
We’ve been collaborating with SLTG since 2014 to grow their organic traffic and to implement an open linked data content marketing strategy. Salzburgerland.com is SLTG’s main online property and at the very center of a distributed network of online services (mobile websites, mobile apps, social media accounts and so on). The goal of the site has always been to attract world travelers from around the world with first-in-class engaging content.
After analyzing the core business targets, the team drafted a set of traveler marketing personas and moved ahead with a 3-step digital strategy:
Migrating to WordPress
Organizing existing and new content around different travelers
Creating with WordLift an enterprise knowledge graph – a semantic database that describes all concepts that matter: these are the key building blocks of the information architecture of the new website.
Using WordLift (and WordLift Cloud) we are now able to structure our content, make it readable for machines to serve personal assistants like Alexa, Google Home or any other smart device – and to share it with our partners.
Digital Media Manager, SalzburgerLand Tourismus
Between February 2017 and July 2017, the site has acquired via organic search 148.166 new users. In other words, the Austrian regional tourism agency, after the first 6 months, has outperformed the competition: compared with 161 websites from the same industry and with a similar range of traffic, Salzburgerland.com had acquired 92.65% more users via organic search.
Tharawat Magazine is an international magazine which focuses on family businesses and provides unique inspiration for entrepreneurs throughout the world. The editorial project is aimed to inform and inspire family business owners, helping them to start, grow and sustain their businesses for generations.
Tharawat Magazine is keen on producing high-quality content about family business. Ramia El Agamy had three goals in mind when she became one of our first VIP clients:
reaching a wider online audience
establish Tharawat Magazine as the preeminent publisher on family business topics
After analyzing the website and its significative wealth of content, we designed an entity-based content model for Tharawat Magazine. We integrate our SEO best practices within the existing editorial workflow and, as new content is produced, we make sure it becomes SEO-friendly, clear to read and well connected with other pages. We also provide our best in-house support to ensure that the platform runs smoothly and with top notch performances.
Joining forces has proven highly beneficial: in the last 5 months, Tharawat Magazine has grown by +321% in terms of traffic.
The Next Web (aka TNW) is an organization that has the mission to spread the tech culture, inform people who are interested in technology and helps them to connect with each other. It was founded in 2006, when the first edition of TNW Conference took place, and now it manages several initiatives focused on international technology news, business and culture.
Today the company owns five main divisions:
TNW News: the media branch of the company, one of the most interesting, trustworthy and rich blogs about tech
TNW Events: the division that organizes the TNW Conference, TNW Mobile Conference, TNW Bowlr and Kings of Code.