WordLift

WordLift

WordLift is an innovative startup based in Rome whose mission is to transform the Web into digital libraries. After several years in the making, it combined semantic technologies and natural language processing in one product to help publishers engage their audiences through data.

WordLift turns WordPress into a semantic CMS, creating a Knowledge Graph for blogs and websites.

How does it work?

WordLift uses natural language processing to detect and disambiguate entities in the text.

The knowledge graph is published as linked data and is used to:

  • organize the content of the website,
  • provide meaningful content recommendations to readers,
  • add machine readable metadata.

Developers can run expressive and powerful SPARQL queries across the knowledge graph and create smart agents and bots.

WordLift data is automatically interlinked with DBpedia, Freebase, Wikidata or any other dataset provided by the user.

Google

Google

Google Inc. is an American multinational corporation specializing in Internet-related services and products.

These include Google Search, cloud computing, software and online advertising technologies.

Most of its profits derive from AdWords. Google was founded by Larry Page and Sergey Brin while Ph.D. students at Stanford University. Together they own about 16 percent of its stake. They incorporated Google as a privately held company on September 4, 1998.

The success story of SalzburgerLand

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More organic users compared to 161 competitors

SalzburgerLand Tourismus (SLTG) is the agency responsible for marketing, development, and promotion of tourism in the region of Salzburg. Its main challenge is to attract and engage travelers from around the world, to meet their needs at the right time and to develop new travel products.

SalzburgerLand Tourismus - Logo

The Challenge

We’ve been collaborating with SLTG since 2014 to grow their organic traffic and to implement an open linked data content marketing strategy. Salzburgerland.com is SLTG’s main online property and at the very center of a distributed network of online services (mobile websites, mobile apps, social media accounts and so on). The goal of the site has always been to attract world travelers from around the world with first-in-class engaging content.

The Solution

After analyzing the core business targets, the team drafted a set of traveler marketing personas and moved ahead with a 3-step digital strategy:

  1. Migrating to WordPress
  2. Organizing existing and new content around different travelers
  3. Creating with WordLift an enterprise knowledge graph – a semantic database that describes all concepts that matter: these are the key building blocks of the information architecture of the new website.

 

Using WordLift (and WordLift Cloud) we are now able to structure our content, make it readable for machines to serve personal assistants like Alexa, Google Home or any other smart device – and to share it with our partners.

Rainer Edlinger

Digital Media Manager, SalzburgerLand Tourismus

The Results

Between February 2017 and July 2017, the site has acquired via organic search 148.166 new users. In other words, the Austrian regional tourism agency, after the first 6 months, has outperformed the competition: compared with 161 websites from the same industry and with a similar range of traffic, Salzburgerland.com had acquired 92.65% more users via organic search.

Wanna learn more details?

Read more about SalzburgerLand’s content strategy.

The success story of Tharawat Magazine

The success story of Tharawat Magazine

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Unique Users

Tharawat Magazine is an international magazine which focuses on family businesses and provides unique inspiration for entrepreneurs throughout the world. The editorial project is aimed to inform and inspire family business owners, helping them to start, grow and sustain their businesses for generations.

Tharawat Magazine Logo

The Challenge

Tharawat Magazine is keen on producing high-quality content about family business. Ramia El Agamy had three goals in mind when she became one of our first VIP clients:

  • reaching a wider online audience
  • establish Tharawat Magazine as the preeminent publisher on family business topics
  • include SEO operations in the editorial workflow.

The Solution

After analyzing the website and its significative wealth of content, we designed an entity-based content model for Tharawat Magazine. We integrate our SEO best practices within the existing editorial workflow and, as new content is produced, we make sure it becomes SEO-friendly, clear to read and well connected with other pages. We also provide our best in-house support to ensure that the platform runs smoothly and with top notch performances.

The Results

Joining forces has proven highly beneficial: in the last 5 months, Tharawat Magazine has grown by +321% in terms of traffic.

Tharawat Magazine - Traffic Increase in 5 months

Wanna learn more details?

Read our interview to the Editor-in-Chief Ramia El Agamy

The Next Web

The Next Web

The Next Web (aka TNW) is an organization that has the mission to spread the tech culture, inform people who are interested in technology and helps them to connect with each other. It was founded in 2006, when the first edition of TNW Conference took place, and now it manages several initiatives focused on international technology news, business and culture.

Today the company owns five main divisions:

  • TNW News: the media branch of the company, one of the most interesting, trustworthy and rich blogs about tech
  • TNW Events: the division that organizes the TNW Conference, TNW Mobile Conference, TNW Bowlr and Kings of Code.
  • Index: a market intelligence platform, that aims to connect startups and companies around tech (for instance, see WordLift page on the Index)
  • TNW Deals: the commercial branch of the company, where tech lovers can find deals for their needs (gadgets, courses and web services)
  • TQ: a 6.000 m² tech hub for startups.

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