Beyond voice search… let’s make your website talk ?

Hi, hello everyone. We’re having an incredibly gratifying first year and I’ve already presented WordLift and our AI-driven SEO this year at the Data Driven Innovation Day in Rome, at The Next Web Conference and SEMANTiCS 2017 in Amsterdam.

Every time I accept to give a talk or participate to an event I get scared that I don’t have anything new to bring to the audience. In reality, we’ve been super productive, and it’s a great time to share how semantic SEO is progressing and what we’re learning as we grow our technology and improve the web metrics for our clients.

This is why I’m truly excited to participate at two international events this month: on the 14th, I will be at the SMXL Milan 2017 and on the 29th I will be at Menlo Park, California, for the IDW Conference. For these two upcoming events we are building a cool new companion plugin of WordLift to leave you speechless – and… to make your website talk ? ?

When you publish your content as structured data, there are many different ways to leverage on it and to improve its findability and the monetization of it. It is always a fairly wild ride when working with technology: we keep on bouncing between conceptual thinking, technical specifications and very practical examples — we’re starting to test here and now the power of linked data and how it can help publishers interact more effectively with their audience.

The simplest and most immediate benefit of semantic SEO is for sure to let your website unambiguously communicate with search engines, gain good rankings and increase CTR. With some work and a bit of luck, your content can also get featured on voice search and personal digital assistants (or as someone would call it PASO the new SEO).

At the same time, by reusing the same structured data that helps you boost your ranking on your favorite SERP, you can do a lot more.

Make your website talk

A few weeks ago, we’ve released Doctor Search Marketing, a trivia chatbot which tests your semantic SEO skills. We created it out of a template and it was pretty effective, we just had to figure out a bunch of questions that could be answered by the entities on our website and we brought both questions and their answers into a spreadsheet to make it work.

We have also tested other more engaging ways of pulling content out of WordPress into a conversational UIs and I am really excited to share our findings.

At the SMXL Milan, I will share the stage with Richard Wallis, a maverick of structured data, Martha van Berkel, co-founder of Schema App, and – of course – our guest Sante J. Achille, a rockstar in the Italian SEO market space.

I will describe how computers understand human language with the help of semantics and structured data, the entity-based content model and how it impacts voice search results and – finally – how it can help you build a chatbot ?

I hope to communicate in these next upcoming events some of the exciting things that we’re working on right now, and a few of the things that we see emerging in the search industry. See you soon! ?