Richard Wallis is an independent consultant and technology evangelist who has worked directly with Google to develop and extend the schema.org vocabulary.

Richard has participated in SMXL Milan 2017 on the Structured Data & Semantics Panel where he introduced the key concepts of structured data and the reasons why marketers shall embrace it to annotate their content.

See his presentation below. ?

Structured data: Where did that come from & why are Google asking for it from Richard Wallis

Richard is the founder of Data Liberate after having been with the UK’s leading Linked Data and Semantic Web technology company, Talis, for over twenty years.