Findability is a neologism that refers to the ability of any piece of content to be found in a specific context. Although it has relevance outside the World Wide Web, the term is usually used in that context to speak about:
- on-site findability: the ease with which a user who is browsing a website can find a piece of information on it
- external findability: the opportunity to find a page of a certain website coming from search engines.
While external findability is a matter of SEO, on-site findability includes aspects related to information architecture, user interface design, and accessibility.
With the rise of the semantic web, the user experience will affect more and more SEO because the users’ behavior on a website can give positive or negative signals to Google. For this reason, we will find ourselves giving more attention to the on-site findability.
How does WordLift help with findability?
WordLift gives you a powerful toolkit to improve both on-site and external findability. How?
- External findability. Adding a semantic markup to your articles and pages, WordLift makes your content understandable for machines – such as search engine crawlers, personal assistants, and chatbots. In this way, the external findability of your content will take advantage of structured data and help users find the content they need and reach your website.
- On-site findability. Enriching your website with internal links and content recommendation you will create a compelling user experience, and help users browse your website and find your content. Rethink the architecture of your website on the basis of semantic relations thanks to artificial intelligence, will definitely improve the on-site findability of your content.
To learn more, watch our webinar
Here at WordLift, we have studied, written and experimented a lot about this subject. If you need more tips, don’t miss our webinar on machine-friendly content with Scott Abel. It’s free and you can watch it anytime. Just grab a pen and a scratch pad. ?
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