Artificial Intelligence is all around us. From Siri to Alexa, to Google Home, it’s consuming the age we live in. We have found ourselves relying on a voice in a device to help us with the simplest of tasks. Luckily, content marketers can utilize this advanced technology to assist with search engine optimization techniques.
WordLift has mastered the art of Semantic AI, and we are excited to see this process grow beyond just our company. All over the web, companies are utilizing this to cut down the time and effort needed from SEO specialists, by the click of a button.
We have divulged into the top 10 Artificial Intelligence Search Engine Optimization Software, showing you exactly what makes each unique from the others. Jim Yu, the CEO and founder of Bright Edge, recently released an article in which he divided these SEO tools into three categories:
We have broken these tools into the corresponding categories to help you understand how you can integrate them into your SEO workflow.
Bright Edge is a platform that contains several modules to help content marketers with optimizing their content. The software includes; DataCube, Hyperlocal, Intent Signal, Keyword reporting, Page reporting, Content recommendations, Share of voice, Site reporting and story builder.
The most unique feature is their Hyperlocal add-in. This aspect allows users to map out keywords in a specific region; either a country or city. Bright Edge’s Content Recommendations gives the opportunity to read through precise suggestions on each page. It personalizes each page on your site according to what that specific page contains.
The platform provides a unique way to view how various SEO changes impact the brand. Story builder combines data from several pieces of the website to create aesthetic tables and charts, making it easier to decipher the data.
This software is unique in how quickly it distributes information to the consumer. MarketBrew provides each company with step by step on-site training, as well as a breezy plan to implement the program. The software prides itself on its search engine modeling, producing information in only 1 and a half hours.
Their process involves coding a base search model, and in turn adjusting it so that it fits your target search engine; to which they claim they can accommodate any search engine. Their machine learns the exact algorithms that include which search engine you are wanting to use. This tool provides the user with a precise description of what distinguishes the first result from the second one; such as the HTML content or even the META description. This cuts off time that a user spends manually analyzes the inner workings of the results.
MarketBrew also conveniently provides the user with exact ways to resolve the issues with your ranking, which can then be tested again within hours. This software overall provides a great visual explanation as well as step-by-step ways to swiftly and resourcefully improve your site.
Can I Rank?
Can I Rank gathers information from various Search Engine Optimization websites, then takes the extra step to elaborate with suggestions. Their artificial intelligence method works with providing the user with data that leads them in the right direction to boosting their content, backing it up with more than 200,000 websites.
Can I Rank offers a keyword difficulty score to allow the user to judge which exact keyword will work for their specific website. The analysis is all done by a machine-learning system that focuses heavily on data as opposed to strict opinions. This website is efficient for those who want that data to back up why they should change and doesn’t leave you clueless on what to adjust.
Overall, Can I Rank lives up to their name by showing users exactly what sets them apart, and what they can do to improve that.
Pave AI is an Artificial Intelligence based tool that turns Google Analytics data into helpful insights to improve your everyday marketing strategy. Its algorithm integrates marketing data from different platforms (such as Adwords, Facebook Ads & Twitter Ads) and analyzes them, making it easy to understand what works and what can be improved.
Pave AI offers personalized reports and data-driven recommendations, crossing your data with 16+ million possible combinations to identify the most relevant insights across all marketing channels. We recommend this tool if you wish to cut the time spent on analytics and you’re in need of a quick tailor-made solution to turn meaningful insights into effective marketing strategies.
WordLift offers Artificial Intelligence for three facets of websites on WordPress; editorial, business, and personal blogger. Receiving a 4.7 out of 5 stars from WordPress itself, this plug-in analyzes your content into categories of; who, what, when, and where. WordLift processes your information by creating new entities, allowing you to accept them and select internal links for your content. This program also suggests open license images, which reduces the time used on Googling for images.
WordLift offers many unique features, such as; creating timelines for events, utilizing Geomaps for locations, making chords to show which topic relates to the others. WordLift, above all other of these platforms, adds the most distinctive effects to your WordPress website.
Dialogflow is the basis of voice search on any platform such as; Google Assistant, Alexa, Cortana or even Facebook Messenger. This program is supported by Google and runs with natural language processing.
Dialogflow uses named entity recognition to analyze the spoken phrases from user to process the requests. The process includes providing the machine with several examples of how particular question could be phrased. In each case, the user must define an “entity” to show what is the most pertinent part of the statement spoken. From here, the information is spoken and relayed back to the consumer.
Dialogflow provides a helpful guide on their website to help users with the beginning process of getting Alexa or Siri to do just what you want them to do!
Curious to see a use case? Meet Sir Jason Link, the first Google Action that integrates Dialogflow and WordLift AI.
Alli AI offers several AI-powered SEO features to improve and optimize your website content strategies. The tool provides the user with an easy and powerful way to increase traffic, build quality backlink and scale business outreach.
Alli AI uses Machine Learning technology to simplify SEO process through an all-in-one software tailored for each client and packaged into a pretty nice UI. The process includes planning your SEO strategy, finding backlinks, getting code and content optimizations in addition to tracking your traffic progress.
Furthermore, Alli AI boasts of having created a human tool, as it gives users the feeling of actually dealing with a person and not a machine.
Albert is an Artificial Intelligence powered software designed to manage your digital marketing campaigns and maintain a constant level of optimization in order to reach your business goals.
The software provides an out-and-out self-learning digital marketing ally designed to take care of every aspect of digital campaigns. Its features include autonomous targeting, media buying, cross channel execution, analytics and insights.
Albert is the perfect match for those who usually spend a lot of time on digital campaign optimization and who are looking for a powerful tool to reach a better allocation of budget between channels. Albert will advise which time and place engage with more customers and provides a constant growth of campaigns towards the set goal. The software also offers suitable recommendations for improvements that require human action such as best practice recommendations, budget shifts, creative performance etc.
Acrolinx is a game changer for those in the content marketing and advertising sector. The thought process drastically changes when it comes to optimizing search results. Developed at the German Research Center for Artificial Intelligence, Acrolinx works with 30 tools across the web; such as Microsoft Word or Google Docs, giving you much flexibility with how you promote your content. However, Acrolinx only supports; English, German, French, Swedish, Chinese and Japanese.
The software defines their evaluation technique with a “scorecard.” They make sure to ask what type of voice you are trying to achieve, to make accurate suggestions for you. Acrolinx works alongside, Salesfore.com, WordPress, Drupal, Adobe Marketing Cloud, and many more. The company provides an efficient guide to make sure that you are creating good content.
This software is unique from the others in that it focuses mainly on the consumer journey, with it’s patented “content sequencing” section. OneSpot generates personalized content after viewing a website user’s history on the internet. The company structures itself into three segments; OneSpot OnSite, OneSpot InBox, and OneSpot ReAct. Each facet of the company focuses specifically on that medium.
Through all of these, OneSpot creates a unique “content interest profile” for each user who visits your site. This profile allows the software user to create a deeper connection with consumers and be able to better target new visitors. OneSpot gives users a great way to expand a relationship with consumers through multiple mediums.
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The World Summit AI is the first industry organized tech summit for the entire applied AI ecosystem. The summit will take place on the 11 and 12 of October at the Gashouder in the Westerpark, Amsterdam.
More than 150 speakers will be there to share with a crowded audience the most interesting findings and challenges of AI. There will be key persons from the most interesting companies which are facing this industry, such as IBM, Watson, Facebook, Intel, Google, Apple, Netflix, Alibaba, Uber and many others. International organizations such as the UN, NASA and UNICEF, top universities and research institutes will be also there.
All these people are literally shaping the future of AI with their experiments, products, and tests.
What if artificial intelligence was the nurturing humus that the publishing industry and blogs need to bloom again? What if the future of blogging was in the virtual hands of an army of machines that can work together with professional writers to build and spread knowledge? This is the story of Samur Isma, founder and publisher of the online design magazine FREEYORK, which publishes 25-30 articles a week employing just two editors. How do they do this? Let’s look closer to understand Samur’s visionary model.
A.I. is a mindset.
Eclectic and creative, Samur is halfway between tech and design with a strong entrepreneurial mindset. After starting his career as a freelance graphic designer, he has studied computer science at the Eastern Mediterranean University in Mersin and, then, at the Technical University of Wroclaw – where he graduated in computer science and marketing. In 2009 he founded FREEYORK, and nowadays he divides his mind and his time between his daytime job at IBM as a project manager, the management of his editorial project FREEYORK, and the organization of the Startup Weekend in Wroclaw. And he still manages to have some fun!
Samur Isma with a part of FREEYORK‘s team: Samur is holding the camera, while the girl on the right (covering her face) is an editor, the one on a left contributes to FREEYORK, the guy on the left (in sunglasses) is FREEYORK‘s Business strategy advisor and consultant, and the tall guy on the left, helps FREEYORK with graphic design.
FREEYORK: the editorial project
Born as a community-driven platform, FREEYORK aims to spread the works and stories of upcoming artists.
Previously, designers and other members of the community used to submit their artworks and their stories, reaching a wide audience of design-lovers. Until a few weeks ago, all the work was done by two editors, plus Samur: just three persons were covering photography, design, illustration, street art, architecture, fashion, and food. Now, content submission is available again for website members, through a newly rolled-out system.
FREEYORK is an eye wide-open on all kind of visual contemporary art and publishes a huge amount of inspiring content that helps artists and studios to get known and design-lovers to find new artists and creative ideas from all around the world.
Unleashing the power of A.I.
FREEYORK’s editorial team has a secret weapon to stay ahead of their competition, and that secret weapon is A.I.
Together with Samur and his small editorial team, there is a kind of cyber-team composed by A.I. tools, whose activities are now part of the magazine’s editorial workflow. Day by day, A.I. is helping the human team to do a better job in content writing, editing, and organization.
“Our current workflow involves usage of three A.I. tools: an A.I. that writes the content of an article, another A.I. that analyses it for grammar mistakes and replaces words that don’t fit into a context, and WordLift” explains Samur. “The first step is to collect some materials on a topic. After finding a few sources, we are giving them A.I. to rewrite. The second step is to analyze what first A.I. wrote, fix grammar mistakes, and replace those words that don’t make any sense. Finally, we let WordLift annotate an article and think of a catchy headline. A.I., unfortunately, is not good at this yet!“
So, basically, there is an A.I. working at each stage of the editorial process: writing, editing, and organizing. Oh, wait! What about human editors? What will they do in the future of the web? Here is what Samur has to say about this:
“It scares a lot of people for their future. Especially those who’re working with numbers. I think that writers that use a lot of statistics and numerical data have a bigger chance to be replaced by A.I. As a perfect example, we can take The Associated Press that is using A.I. to write Minor League Baseball articles. That must be an alarming sign for sports writers. As for FREEYORK, I’m hoping to find a perfect solution that will combine writing and editing in one tool and on the top of that if it should read the text and think of a catchy headline. But nothing ever will substitute a well-written writer’s opinion on a subject. In the future, I’m hoping to form a brilliant team of editors that will write long-posts expressing their opinion on an artist’s work, exhibitions, installations, and so on. Who doesn’t appreciate a well-written article?”
Put this way, A.I. is more an opportunity than a threat, both for writers and publishers. State-of-the-art A.I. is ready to free journalists and writers from boring and repetitive tasks in their work day. What do you do when A.I. is quicker and cheaper than humans to write news and analysis? As a writer, you can focus on critics, opinions, and storytelling: that’s human stuff and no machine can make it better than professionals.
See New York from FREEYORK’s point of view. Isn’t it wonderful?
As a small publisher competing with bigger players, Samur is working on a new business model which will rely less on display advertising.
“I wanted to make WordPress more intelligent and that’s exactly what WordLift does” states Samur. “At first, when I introduced WordLift to the team, they were skeptical about it and stated “Why we need this, tags are doing the same job with a less effort anyway”, but I kept on pushing because there is a huge potential in this.“
Samur is not ready to share the details of his new – A.I. powered – business model, but I’m sure we’ll come back on it to see where this adventure is going to land. 🤖 Meanwhile, he is seeing WordLift’s effect on his key metrics:
“We approached WordLift while experiencing a decrease in our organic traffic. After a few months using it, our organic traffic reached and exceeded previous figures and it is still growing at a stable rate.“
Our brainy CEO, Andrea Volpini, is analyzing Samur’s data to better understand the impact of our plugin on FREEYORK: I promise we’ll come back soon with more information and insights about it!
Artificial Intelligence (often shorten with A.I.) is a field of computer science and research which aims to develop intelligent machines, computer systems, and agents able to perform tasks that would normally require human intelligence.
What is intelligence, anyway? The Standford’s University defines it as “the computational part of the ability to achieve goals in the world“.
In an article written in 1950, Alan Turing discussed the conditions for considering a machine to be intelligent: according to his work, when a machine could pretend to be human to an actual human, then it certainly should be considered it intelligent.
Is this enough? Well, it is arguable. In 1998 Daniel Dennett implemented various Turing’s tests and it turned out that some people are easily led into believing that a rather dumb program is intelligent.
How can artificial intelligence help writers?
While NLP (natural language processing) is evolving into NLU (natural language understanding), we are facing a huge revolution in writing and – especially – web writing. Artificial Intelligence is already able to write news stories starting from different sources, edit articles and review their grammar and wording, quickly scan articles to find relevant information. These technologies are going to simplify the repetitive tasks for content writers, helping them focus on what they care most: writing good stories, suggesting to their readers well-informed opinions, and writing critics and comments.
On the other side, the semantic web is feeding search engines with meanings and data, which help them compute information, interpret users’ intent, and serve them with the most fitting and useful results. Google‘s machine learning algorithm, RankBrain is a bright example of how quickly search engines are evolving in this scenario.
WordLift uses NLP, which is an intersection between AI and linguistics, to suggest content editors relevant information, images and links by analyzing the pages and articles they write.
To be more specific, WordLift uses Named Entity Recognition (NER) and Named Entity Disambiguation (NED) to extract Named Entities from textual contents. Editors can reconcile entities extracted from their posts and pages with equivalent entities available on other sources.
In this way, WordLift helps machines (such as computational search engines, personal assistants, and more) unambiguously interpret the context to whom the content belongs.
Content Marketing is an ever-evolving arena, which depends upon findability. Think of the great classical works, such as those of Plato and Aristotle. If none would have found them, none would have known of their existence. In other words, when it comes to content, findability is a primary issue. Yet in the past, it was up to men making those contents findable. In the last two decades, things swiftly changed. Findability of content isn’t anymore in men’s hands. In fact, machines took over. Where are we heading toward? Read on…
Back inthe 90s, the web was still a shapeless creature. Almost like a Hydra monster with its many heads, it seemed untameable. Made of millions of pages. Those were all disjointed and disconnected. Either you knew exactly the name of the website you were looking for, or the game was over.
Things didn’t seem to improve a lot. From 1990 to 1994 a wave of search engines tried to tame the multi-headed monster. From Archie to AltaVista the future didn’t look bright.
Then, two young fellows from Stanford conceived an algorithm. Named after his creator, called PageRank. It was the birth of another mythological creature, called Google. Finally, the web seemed tamed. All it took was a simple yet powerful principle. Classify the content based on link popularity.
In short, web pages got ranked and classified by a militia of little crawlers. By wriggling through those pages they accounted for about two hundreds factors. To determine what is relevant and what to throw away. The consequence was that those crawlers became the sentinels of the web. The net they created is the web as we know it.
Thus, Google became the Web. So, if Google did not know you existed de facto you didn’t. That is how the SEO (Search Engine Optimization) industry was born.
Content Marketing in the PageRank Era
Ever since Google managed to index the web it became it. What was the web according to Google though? The answer lied in the ability of crawlers to capture the signals contained in each living page. Thus, you had to adjust and optimize your pages. So crawlers could “perceive” those signals. In this way, you got better chances of having those pages ranked. In short, it didn’t matter if you wrote Dante’s Divine Comedy. Your content would not rank if you didn’t follow a simple and linear formula.
What was that formula? It was a mix of keywords, tags, meta descriptions, internal links, and backlinks. Although this formula still works today, it has lost efficacy over time. And chances are that it’ll become less and less effective until it’ll stop working. Why? A new algorithm came out that changed it all.
RankBrain Changed It All
When PageRank came out, it all made sense. It was a time in which Artificial Intelligence (AI) was not powerful enough. Yet things changed swiftly when in 2013 Google launched a new algorithm, Hummingbird. That algorithm used AI to analyze and understand human language.
In this scenario, back in 2015, RankBrain became one of the most powerful ranking factors. De facto RankBrain is shaping the web like PageRank did back in the late 90s.
How’s the web gonna look like in the RankBrain era?
None knows for sure. Yet one thing we know. Keywords, links or backlinks are (slowly) getting replaced. Now semantics, context, and user experience are shaping the net.
Thus, SEO changed its meaning. It went from Search Engine Optimization to Superb Experience Of User.
When SEO Becomes People’s Engagement
In this scenario, using a set of disjointed tactics, like meta tags, and keywords, may not be enough. Why? RankBrain looks at how users experience each piece of content. Thus, it isn’t anymore about how many keywords or links a web page contains. But rather about how easy to navigate, discover and engaging a content becomes.
In other words, we shifted from link building to information architecture.
How to Become an Architect and Win in the RankBrain Era
With this new paradigm shift, there are few questions to answer. Before deeming any piece of content relevant to users. Make sure you answer “Yes” to those five questions:
Are users dwelling on the page?
Are they navigating the page?
Am I giving answers to their questions?
Am I giving them a clear context on which my website sits?
Is my content unambiguous?
If the answer is Yes, then you’re good to go. Otherwise, I’ll tell you how to get there…
Five main suggestions to thrive in this era:
First, add a schema markup to the content on your website
Why? Imagine you are talking about Steve McQueen. Of course, that may be the actor as well as the Oscar-winning director. Although the reader may understand based on the context of the article, the search engines won’t. Unless you make that content unambiguous. How? By adding the schema.org definition of Steve McQueen. By doing so you will allow search engines to understand who’s Steve McQueen you are referring to.
Second, answer questions as much as you can
Why? We often tend to forget why the web exists after all, which is to answer our questions. Thus, it may be a good idea to set up an internal vocabulary on your website. That will give the definitions of the main terms that set the context of your blog. That will make the content on your website ready to get indexed by Google’s crawlers. Thus shown to users.
Third, create a powerful context by building an internal knowledge graph
Why? That will improve the user experience.
Fourth, write captivating stories
Why? To make your readers stick to them. Keep in mind that each word is a powerful sword that you can use to make the reader engaged.
Fifth, set an editorial strategy around few, strategic concepts
Why? Content marketing is about conversion rates rather than vanity metrics. Stop looking at likes and shares and start looking at how your content is affecting the bottom line. Thus, if you want to succeed create focused and niched down content.
In conclusion, ever since search engines took over the web they created a net that put machines in charge of it. Either you spoke their language or your content got deemed unworthy. Yet a revolution happened when Google launched RankBrain, within Hummingbird. Finally, machines were able to read human language. Thus, you should focus on becoming a better writer and inspire people through great stories.