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Valentina Izzo

Valentina Izzo

Who is Valentina Izzo?

Valentina Izzo’s journey from an avid reader and aspiring journalist to a significant player in the digital marketing and SEO landscape is a testament to her resilience and creativity. Born in Naples and now proudly Roman, Valentina’s early love of books and writing laid the foundation for her future endeavors.

Discovering the vast potential of the web and new communication channels, Valentina turned to marketing, immersing herself in the world of SEO and communication agencies. In the dynamic environment of social media, she honed her ability to directly engage her audience, blending the essence of a brand with authentic human interaction. This experience was pivotal, making her realize that her true calling was content creation.

Joining the WordLift team as Marketing Content Manager marked a significant milestone in Valentina’s career. Here, she has been instrumental in creating content that resonates with the Italian and international communities that follow WordLift. Her work is characterized by a harmonious blend of honesty, creativity, and a keen understanding of audience engagement. Valentina’s ability to turn words into “music to the ears” of readers reflects her deep commitment to delivering value through content.

Valentina’s contributions go beyond content creation. She has co-authored exciting articles on the evolving SEO landscape, highlighting the importance of Knowledge Graphs and generative AI in improving search engine optimization strategies. Her exploration of Google’s Multitask Unified Model (MUM) and its impact on search capabilities demonstrates her expertise in navigating the complexities of AI in SEO. In addition, Valentina’s collaboration on articles on conversational search in SEO and her use of tools such as Streamlit for AI-based SEO tools underscore her forward-thinking approach and dedication to innovation in the field.

Valentina Izzo’s journey is a compelling tale of growth, adaptation, and impact in digital marketing. Her contributions to WordLift and the broader SEO community reflect her passion for storytelling, strategic mindset, and unwavering commitment to excellence in content creation and digital marketing strategies.

Relevant Articles & Events

Valentina has written over 30 articles for the WordLift blog and other platforms. Here you will find collected some of the most recent and relevant ones that have been published.

WordLift Blog

Other websites

Webinars & Events

Get in touch

Visit my LinkedIn profile here.

Chiara Carrozza

Chiara Carrozza

Who is Chiara Carrozza

Hey everyone!

So, imagine this: born and raised in Rome, and after 18 years away, I’m back in the heart of the city, stepping into the role of COO at WordLift. Yep, talk about a homecoming! But let me give you a quick rundown of how I got here.

After completing my MA in Economics at La Sapienza, I dove headfirst into the consultancy world from 2004 to 2011, right here in Rome. I started from scratch, learning the ins and outs of project management while collaborating with a variety of public and private organizations.

But you know what they say – variety is the spice of life. So, in 2005, I made the leap into academia, pursuing a PhD journey and diving into research and teaching, first in Turin and later in Lisbon. My thirst for knowledge led me to explore diverse areas such as policy analysis, Science and Technology Studies (STS), and the ever-evolving dynamics of digital markets.

Fast forward to 2011, and I found myself at the helm of various R&D organizations, steering the ship towards innovation and success. One standout experience? My time as Programme Coordinator at the prestigious European University Institute in Florence, where I lived for six years. There, I managed a flurry of activities, from coordinating academic resources to forging strategic partnerships with heavyweights like the European Commission and global tech giants in e-commerce and technology.

And now, armed with a robust toolkit of skills and insights honed over the years, I‘m ready to dive headfirst into the dynamic world of WordLift. From mastering project management intricacies to navigating the ever-shifting digital landscape, I’m geared up and eager to tackle any challenges that come our way.

What does a Chief Operating Officer do?

So, let’s dive into what it means to be the Chief Operating Officer at WordLift.
As COO, my role revolves around ensuring that WordLift runs like a well-oiled machine, keeping everything in check so we can focus on what we do best – revolutionizing the world of modern and AI-powered SEO.

I take charge of planning, coordinating, and supervising the key areas of the company, including the tech team, innovation hub, and business development. This involves not only overseeing the day-to-day operations but also strategically aligning these departments with the company’s long-term goals. I work closely with each team to identify opportunities for synergy and collaboration, ensuring that our efforts are cohesive and aligned towards driving growth.

My goal is to integrate processes and procedures across the different departments to streamline operations and maximize efficiency. By implementing best practices and fostering a culture of continuous improvement, I aim to ensure that we are well-equipped to execute our growth plans effectively.

Additionally, I provide the company with the necessary infrastructures for growth. This includes developing and implementing policies and procedures to support our expanding team, optimizing our financial resources to fuel growth initiatives, and ensuring that we remain compliant with relevant regulations and standards. By proactively addressing these foundational aspects of our business, I help lay the groundwork for sustainable growth and success.

But perhaps most importantly, I’m here to support our team, and that’s what I love doing. Whether it’s providing guidance, fostering a culture of innovation, or rolling up my sleeves to lend a hand, I’m committed to empowering our talented individuals to thrive and succeed.

So there you have it – a glimpse into the world of a Chief Operating Officer at WordLift. It’s a role that’s equal parts strategy, execution, and support, and I wouldn’t have it any other way.

Articles & Webinars

Do you want to know more about Chiara’s story and experience? Read her interview in Meet the Management🌟

Meet Chiara Carrozza, our Chief Operating Officer!

Meet Chiara Carrozza, our Chief Operating Officer!

Leadership and strategic planning emerge as pivotal elements in the rapidly evolving tech industry landscape, where innovation and adaptability are the cornerstones of success. At the helm of these transformative journeys are visionary leaders who foresee the challenges ahead and chart a course that aligns with the company’s ambitious growth plans. 

We meet Chiara Carrozza, the Chief Operating Officer (COO) of WordLift, and she shares with us her perspective on steering the company through the intricacies of technological advancements and regulatory landscapes. 

Join us as we explore the strategic initiatives and leadership philosophies shaping the future of WordLift, setting a benchmark for excellence in the tech industry.

Introduction to Chiara’s Professional Path

Chiara, we’re thrilled to explore the depths of your extensive professional journey. Could you share how your varied experiences have prepared you for the critical role of Chief Operating Officer (COO) at WordLift?

My career has spanned both the private sector and the academic world, encompassing roles in consultancy for both public and private entities (2004-2011), academic research and teaching (beginning in 2005), and leadership and coordination within R&D organizations (starting in 2011). Each of these roles has contributed a unique set of skills and knowledge crucial for tackling the challenges at WordLift.

In my consultancy roles within the private sector, I honed a comprehensive skill set in project management, encompassing the entire lifecycle of a project from its inception, through planning and execution, to its successful conclusion. My academic pursuits as a researcher and lecturer have endowed me with deep insights, analytical prowess, and communication skills, particularly in policy analysis, Science and Technology Studies (STS), the regulation of emerging and disruptive technologies, and competition dynamics in digital markets.

As the Programme Coordinator at the European University Institute (EUI), I managed the program’s activities and academic and administrative resources. I managed strategic relationship management with key external partners and stakeholders. This included engagements with EU institutions (notably the European Commission) and leading global corporations in telecommunications, digital technologies, semiconductors, and e-commerce & delivery. This rich tapestry of experiences has equipped me with a diverse toolkit of competencies that perfectly align with the demands and aspirations of my role as COO at WordLift.

Exploring the COO’s Role at WordLift

Chiara, as you delve into the core responsibilities of the COO role at WordLift, how do you perceive your essential functions and duties? Furthermore, how do you plan to enhance the synergy between your role and the CEO’s vision?

Upon embarking on my journey with WordLift a few months back, I was recommended the insightful book “How to be a Chief Operating Officer” by Jennifer Geary. The book paints the COO as a multifaceted role, overseeing various technical areas ranging from HR policy and regulation to Legal & Compliance, Internal Communications & Public Relations, and Finance.

It’s a role marked by complexity and diversity, highly dependent on the company’s size and stage. Crucially, it evolves in close synergy with the CEO, necessitating a tailored approach to complement the CEO’s personality and experience. In essence, no two COO roles are identical. In steering WordLift through its dynamic and ever-evolving landscape, my primary aim is to synchronize the company’s strategic ambitions with the efficient management of daily operations. Currently, my efforts are centered around three key pillars: leadership, collaboration, and communication.

Firstly, I’m focusing on bolstering the organization’s leadership, particularly at the management level, by establishing a board of managers. This forum serves as a platform for in-depth discussions on strategic decisions and the execution of major initiatives.

Secondly, I aim to cultivate a culture of collaboration and cooperation across the company’s various functional areas. I emphasize recognizing the interplay and dependencies among departments to achieve collective success. By promoting open communication, encouraging cross-functional teamwork, and fostering a shared understanding of each area’s contribution to our common objectives, I aim to enhance the synergy and efficiency of our operations.

Lastly, a significant aspect of my role involves improving internal communication within WordLift. A key focus is bridging the communication gap between our technical and non-technical teams. Acknowledging the crucial role of effective translation in a tech-centric company, I am dedicated to ensuring smooth communication to facilitate knowledge and expertise exchange across departments and enhance problem-solving within the organization.

Navigating Future Horizons and Strategic Initiatives

Chiara, as we look to the horizon, what do you foresee as the primary challenges awaiting WordLift, especially within your sphere of influence? How do you intend to guide the organization through these hurdles, ensuring alignment with our ambitious growth objectives?

As for the future challenges in the technological domain, these are outside my area of expertise: I rely on our brilliant CEO’s vision and our talented team’s capacity to forecast emerging trends and develop innovative solutions to uphold our competitive edge in the market. 

As for the future challenges that will directly affect my role, I foresee two key areas. Firstly, we must stay proactive in anticipating forthcoming AI regulations, ensuring that our operations maintain compliance and adhere to ethical standards as the regulatory environment evolves in the next few years.

In second place, I will be committed to aligning our company’s trajectory with the three-year growth plan we outlined towards the end of 2023. This plan encompasses strategic expansion initiatives aimed at propelling our business forward. By staying committed to this roadmap, we can navigate uncertainties effectively and capitalize on opportunities for sustainable growth.

Meet Ángela Ballesteros García, our Business Developer!

Meet Ángela Ballesteros García, our Business Developer!

WordLift is happy to announce a member of the team – Ángela Ballesteros García 💙

Quick Facts

Name: Ángela Ballesteros García

Age: 25

Position in WordLift: Business Developer & Account Manager.

Languages spoken: Spanish, German, English, italian

Let’s Get to Know Ángela

Tell us more about yourself…

My name is Ángela Ballesteros García, and I’m a 25-year-old. I was born in Los Molinos, a small mountainous village in the northern Sierra of Madrid – in Spain. I’ve always been fascinated by languages, different cultures, and worldviews.

When I turned twenty, I moved to Regensburg, Germany, for my studies. I engaged in a comprehensive German-Spanish studies program, which immersed me in various disciplines, including politics, culture, linguistics, literature, and languages. Enhancing this foundation, I pursued an additional certification in German for International Rhetorical Competence, refining skills vital for persuasion, critical thinking, reading, communication, public speaking, and ethical reasoning.

Furthermore, I dedicated myself to German, Italian, and English language courses. Concurrently, I actively worked ‘in diverse customer-facing roles” to further enhance my proficiency in German.

There, I had the chance to meet people from various countries and cultural backgrounds, but more importantly, I got to know myself better. Accustomed to being surrounded by friends and family, I faced life’s challenges alone. 

At the beginning of the pandemic, I was in Houston, Texas. Then, the spread of COVID-19 started, and I could not return to Germany. After almost three months, I was finally able to return home. I spent a lot of time reading, walking, and studying. Most of my friends were abroad, so I was alone, which motivated me to nurture my knowledge in diverse human disciplines like anthropology and psychology.

During this period of self-discovery, I realized two things: first, after finishing my university degree, I wanted to live in a country where people were more similar to me. I was living in Germany, then I moved to Italy because I desired a country where people are known for being more talkative, humorous, and easy-going. I sought a place where human connections are valued over mechanical interactions and where there’s a genuine appreciation for the art of cooking and dining, as well as for fashion and beauty.

Secondly, I wanted to learn something completely new, different from my previous studies. That’s why I decided to move to Rome and pursue a master’s degree in marketing and sales.

During my master’s, I had the opportunity to intern at WordLift. WordLift offered me the chance to start from scratch with no previous knowledge of technical SEO or knowledge graphs. This shows that you can always start something new, and as we say in Spain, it’s never too late if the opportunity is good.

Three things you love the most about being a Wordlifter🏋️‍♀️

What I love most about working at WordLift is that I can be surrounded by very ambitious and knowledge-hungry people, which helps me broaden my horizons, learn new things, and constantly strive to better myself. 

I also appreciate that the technology and the field where WordLift operates are very innovative, which means I always stay energized because there’s always something new to discover!

Lastly, what I love most about WordLift is our clients. It’s an immense pleasure for me to serve people who are engaged in what they do and, like the WordLift team, always want to improve and be their best version.

Can you share the exciting, innovative work that you’re doing at WordLift?

Currently, I hold all clients who have acquired a WordLift license, whether it’s StarterProfessional, or Business. Additionally, I serve as the crucial link between leads and potential clients and our final product.

This means I work closely with those intrigued by WordLift, demonstrating our platform’s immense value. I do this through the WordLift Demo. Once a lead transitions into a client, I become their dedicated account manager, optimizing their website’s interaction with our product to achieve the most excellent synergy possible.

So, if you’re not yet a client, what are you waiting for? As a Business Developer and Account Manager, I’m here to ensure you unlock the full potential of WordLift. Reach out, and let’s embark on this journey together. Let’s meet 🤝

Get in touch with Angela

Link to my Linkedin

WordLift Wraps Up 2023 With Multiple Recognitions

WordLift Wraps Up 2023 With Multiple Recognitions

WordLift completes 2023 with huge success and accolades from the Gartner Digital Markets brands – Capterra, Software Advice, and GetApp. Our products got recognized in various flagship reports under multiple software categories in 2023!

Capterra

“I like how easy it was to connect Google Sheets to your Google Search console and pull all the data into the sheet where it was easy to use. The confidence measure of which schema to add was also very useful”

[Source: Zunaid K.]

“WordLift has been an incredibly useful tool to manage our website’s SEO strategy. We appreciate the user-friendly interface which allowed us to quickly and efficiently optimize pages for search engine friendliness. The automated processes eliminated manual labor, saving us time and money. What truly impressed us is the personalized customer support we received from the WordLift team – they quickly responded with helpful advice and solutions whenever we had questions or issues.”

[Source: Sarfaraz K.]

Software Advice

“I like the opportunity to augment my website with additional data that help search engines understand my topics.”

[Source: Marco]

“I like support provided by the wordlift team to create adhoc customization”

[Source: Federico]

GetApp

“Implemented it on an article that wasn’t doing well for the target keyword, even though it was the only page targeting that exact term on the internet. So, as soon as I used WordLift to mention the entities that were in the exact term, the rankings started increasing, and the article went from 12th to 2nd position.”

[Source: Ishaan S.]

“This is one of the best SEO applications out there. I recommend this to all those who are looking for an excellent SEO application. Its AI system works amazingly with your marketing needs.”

[Source: Francis Rod D.]

Want to review WordLift ? Click here.

Our recognition in these prestigious reports is a significant achievement for us. It is a testament to our commitment to providing a high-quality solution that meets the needs of businesses across a wide range of industries. It also serves as a valuable endorsement for businesses looking for effective software solutions.

We have always strived to achieve higher customer satisfaction, which is why WordLift has been a top-rated product on all Gartner Digital Markets sites, with an overall rating of 4.8 out of 5. We would like to sincerely thank all our users for loving us so much and rating us so high.

About Gartner Digital Markets:

Gartner Digital Markets is a Gartner business unit composed of Capterra, GetApp, and Software Advice. It is the world’s premier source for software vendors to connect with in-market buyers, through research, reviews, and lead generation.

For more information, visit this page.

Microsoft Independent Software Vendor (ISV)

Microsoft Independent Software Vendor (ISV)

The Microsoft Independent Software Vendor (ISV) program is a comprehensive initiative designed to foster the growth and success of ISVs like WordLift, creating innovative, cloud-based business solutions.

As a partner in the Business Applications ISV Connect Program, WordLift benefits from various technical, marketing, and sales enablement resources that accelerate the development and deployment of applications built on Dynamics 365 and Power Apps.

This program guides ISVs through the necessary steps, from setting up a Microsoft Partner Center account to regularly certifying apps to maintain their presence on AppSource.

WordLift is recognized as a solution partner center, offering its Product Knowledge Graph Builder on the Azure Marketplace, which further solidifies its commitment to providing top-tier semantic SEO solutions and services. Through this partnership, WordLift ensures that its innovative tools are readily accessible, enabling partners to effectively reach and serve their customers through Microsoft’s extensive marketplace.